Adweek
JUNE 20, 2022
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces with IBM to combat bias in digital marketing. Since the programmatic revolution of more than a decade ago, brands have used algorithms to determine which demographics to target and how to segment audiences in their.
Smart Insights
JUNE 20, 2022
Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues … The post 3 keys to embracing the omnichannel customer revolution appeared first on Smart Insights.
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Adweek
JUNE 20, 2022
A study from UN Women and the Unstereotype Alliance--the industry-led coalition designed to banish harmful stereotypes in advertising--has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls. Spanning 20,000 people across 20 countries, the sobering findings offer an insight into people's attitudes towards.
AdExchanger
JUNE 20, 2022
Marketers who are curious about the bias in their campaign targeting can put their media plans to the test by running them through a free open-source toolkit built by IBM. The idea behind using the tool, dubbed the Advertising Toolkit for AI Fairness 360, is to stay a step ahead of regulation by making sure. Continue reading » The post Is Your Media Plan Biased?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 20, 2022
When Fred Levron joined Dentsu as the global chief creative officer in November last year, he had a mammoth task ahead of him. Reinvent the creative network. Dentsu International has been on a path of consolidation, taking over 160 agency brands and reducing them to just a handful. Levron and CEO Wendy Clark are using.
AdExchanger
JUNE 20, 2022
Lance PorigowEVP of Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Porigow, EVP of growth at The Shipyard. Building performance-driven brands that people love is now possible on a scale never before imaginable – at least for.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digital Turbine
JUNE 20, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth.
Adweek
JUNE 20, 2022
CANNES, France -- A public health campaign that used rap, storytelling and gaming to improve nutrition literacy among children took home the Health Grand Prix for Good at the Cannes Lions festival on Monday. "Lil Sugar--Master of Disguise," created by IPG Health company Area 23 for the organization Hip Hop Public Health, was among the.
AdExchanger
JUNE 20, 2022
An interview withAlberto PardoCEOandMaria TwenaChief Marketing Officer“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Everyone is getting into streaming. Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect.
Adweek
JUNE 20, 2022
CANNES, France -- Adidas' "Liquid Billboard," which aimed to make swimming more inclusive, won the Outdoor Grand Prix at the Cannes Lions festival on Monday. Created by Havas Middle East in Dubai, the outdoor activation promoted Adidas' inclusive swimwear collection and addressed the 32% of women globally who say they don't feel comfortable swimming in.
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AdExchanger
JUNE 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus … Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro. Continue reading » The post Snapchat Tests Subs To Make Up Lost iOS Ad Revenue; Big Things Come In Short Packages appeared first on AdExchanger.
Adweek
JUNE 20, 2022
CANNES, France -- At Cannes Lions, the top winner in the Print & Publishing category didn't actually print anything. Lebanon's An-Nahar Newspaper and Impact BBDO Dubai received the Grand Prix in the Print & Publishing Lions for "The Elections Edition." With Lebanon on the brink of collapse and suffering from high inflation that threw 75%.
Exchange Wire
JUNE 20, 2022
In today's ExchangeWire news digest: Tesla-boss Elon Musk faces legal action over claims he ran a pyramid scheme to manipulate the value of Dogecoin; Canada introduces a new bill to protect citizens' privacy; and messaging service Telegram launches a new [.]. The post Musk Sued Over Dogecoin Pyramid Scheme; Canada Clamps Down on Businesses’ Use of Data & AI appeared first on ExchangeWire.com.
Adweek
JUNE 20, 2022
The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse. The organization has grown to 122 members in its three years: 61 advertisers, 35 industry associations, 11 media platforms, nine ad-tech.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JUNE 20, 2022
Verisart, a leading web3 platform where creators mint, sell and connect, and.ART, the largest internet domain for the creative community, today launch an exclusive NFT offer to all Shopify merchants with.ART domains. Timed to coincide with NFT.NYC, the premier annual NFT conference, merchants will receive a 25% discount on any plan for the Verisart Shopify App and be eligible to apply for Shopify’s NFT Beta Program.
Adweek
JUNE 20, 2022
Over the course of several years, automaker Renault ran a series of ads that resonated across Britain, as it aimed to evoke the romance and sophistication of the French using only two words "Papa" and "Nicole". The long-running campaign to promote the Renault Clio became loved and parodied, as each spot would show a father.
Martech Series
JUNE 20, 2022
VocalChimp.com launches a text to voice over creator for marketing animation videos, video projects, sales presentations using artificial intelligence. VocalChimp launches a text to voice over platform for creators of marketing animation videos, video projects, sales presentations and any other voice driven projects using the latest artificial intelligence.
Adweek
JUNE 20, 2022
When tweets go viral, it's not always great for brands--it can be for a faux pas, a perfectly timed meme or angering an online army. Pet ecommerce brand Chewy went viral for the best reasons. I contacted @Chewy last week to see if I could return an unopened bag of my dog's food after he.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JUNE 20, 2022
New release provides advanced capabilities for experts and automation for business users to help embrace Everyday AI. Dataiku announced Dataiku 11, a pivotal update of the company’s data science and AI platform that helps organizations to deliver on the promise of Everyday AI. This packed release provides new capabilities for expert teams to deliver more value at scale, enables tech-savvy workers to take on more expansive challenges, helps non-technical workers more easily engage with AI, and pr
Adweek
JUNE 20, 2022
Ever wondered what is behind the mountain that appears in media company Paramount Global's logo and at the start of each of their movies and TV shows? Well, either way, the company has released a major marketing drive led by Academy Awards nominated actor Uma Thurman to promote the launch of its streaming service. Available.
Martech Series
JUNE 20, 2022
OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced that it is partnering with Scope3, Inc., a leader in supply chain emissions data, as part of OpenX’s long-term effort to significantly lower the carbon footprint of programmatic advertising. Through this partnership, the company will offer Green Xchange Packages from OpenX (GXPs) that leverage Scope3 to measure and compensate for carbon emissions of brand advertising campaigns.
Adweek
JUNE 20, 2022
YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time. Samsung captured the top spot on this year's.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 20, 2022
With the release of Atlas, the first App Store Semantic Engine, AppTweak is proud to be the first (and only) App Store Optimization (ASO) tool able to capture and leverage the semantics of keywords and mobile apps to enhance its algorithms, unique KPIs, and features. Our team of talented data scientists, has derived a mathematical formulation that maps every app and keyword on the stores to represent their semantic contexts.
Adweek
JUNE 20, 2022
It's an exciting week: The Cannes Lions International Festival of Creativity returns to the South of France after a two-year pause. But the global creative community is coming together against the backdrop of a very different world. For businesses, societies and the planet, the problems are decidedly greater. Action is needed at rapid pace. Every.
Martech Series
JUNE 20, 2022
Start of cooperation with BFL Group in the United Arab Emirates. Roll-out planned in other BFL Group markets in the Middle East and Europe. Unique, individualised interaction opportunities with customers through the use of innovative beaconsmind technology. beaconsmind AG , a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, has contracted BFL Group as a new client.
Adweek
JUNE 20, 2022
CANNES, France -- Regain Ukraine. That was the cry from former Russian chess grandmaster-turned-human rights advocate Garry Kasparov Monday morning during the opening keynote at the Cannes Lions Festival of Creativity. But Regain Ukraine is more than a clarion call from Kasparov. It is a brand launched in partnership with Kasparov's Renew Democracy Initiative and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JUNE 20, 2022
Tweet. Nate Abbott, Head of Product at Front shares a few proven product marketing tips and best practices in this quick catch-up: Welcome to this MarTech Series chat, Nate, tell us about yourself and more about your role at Front. I’m the Head of Product at Front, a customer communications software company. My job is to lead the strategic development of Front’s product to bring product features to market that enable customer-facing teams to build stronger customer relationships at scale.
Adweek
JUNE 20, 2022
Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019. The last time the festival was held in person, the Global Alliance for Responsible Media (GARM) was launched, a first-of-its-kind collaboration between brands, media agencies, platforms and industry associations to focus on the singular goal.
Martech Series
JUNE 20, 2022
What should marketers keep in mind as they look to refining their martech stack? And how can marketers drive better engagement through improved micro-segmentation practices? Catch a few of the top tips and insights shared by industry leaders in this weekly highlight: __. MarTech Quote-of-the-Week! Content is an ingredient of experiences, and peoples’ experiences are what brands have to be part of, to genuinely succeed.
Digiday
JUNE 20, 2022
When it comes to marketing privacy, sometimes privacy alone isn’t enough. Recently, ProtonMail rebranded itself as Proton and now offers much more than email, forming a privacy-focused ecosystem including its email, VPN, cloud storage and calendar. The goal: to continue building on its eight-year history of protecting users’ data, but also to create something that’s more appealing based on how people use the internet more broadly.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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