Adweek
MARCH 7, 2023
Nike's Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled. The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with.
Marketing Dive
MARCH 7, 2023
Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
MARCH 7, 2023
Bud Light Seltzer's name is confusing consumers. Some people--over 50% of consumers polled by the brand--think there is beer in the brand's hard seltzer. "54% of consumers think there's beer in Bud Light Seltzer. if we don't communicate what's in there, it won't be clear.
Martech
MARCH 7, 2023
ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 7, 2023
After winning the 2021 NBA championship, the Milwaukee Bucks became a basketball sensation with its leading star, Giannis Antetokounmpo. However, in 2012, the team had no established brand story or marketing team. Enter Dustin Godsey, the first marketing hire at the organization. In this episode of the Speed of Culture podcast, Suzy founder and CEO.
Martech
MARCH 7, 2023
Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But this is harder than it sounds with multiple brands and disconnects between marketing and sales.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
MARCH 7, 2023
Company’s new purpose-built AI solution magnifies its Buyer Experience Platform’s capabilities by delivering content recommendations and first-party intent data to marketers in real time SAN MATEO, Calif. — Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the launch of Folloze AI, a content recommendation and buyer insight engine […] The post Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive In
Adweek
MARCH 7, 2023
Direct-to-consumer brands are rethinking their channel strategy, specifically a return to retail, and for a handful of good reasons. While the pivot takes a contrarian stance on the "unavoidable" takeover of online commerce, smart brands are leaning into national retail relationships with a physical and digital footprint. On the surface, the timing of this shift.
Marketing Dive
MARCH 7, 2023
The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers.
Adweek
MARCH 7, 2023
For many professional athletes, becoming a sports commentator is the typical route after retiring from a sport. Former safety of the New Orleans Saints and Tennessee Titans Kenny Vaccaro turned to a different kind of game after leaving the field. In December 2021, Vaccaro announced his retirement from the NFL to focus on his professional.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
MARCH 7, 2023
An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars.
Adweek
MARCH 7, 2023
After a year of testing with seven brand advertisers, Best Buy is opening its self-serve platform to all brand and agency partners. My Ads--part of retail media network Best Buy Ads which debuted last January--is designed to give its hundreds of brands and agencies real-time information about campaigns running on the retailer's media network. The.
Martech
MARCH 7, 2023
Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. The partnership will also make other “out-of-the-box” integrations between Salesforce tools and ChatGPT.
Adweek
MARCH 7, 2023
European mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to "Feel FreeNow." The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 7, 2023
Company uses AI to unlock the full promise of personalization, enhance brands’ POVs NEW YORK — FindMine, the leader in AI-powered content creation for brands, announced the opening of a Paris office. The new office will better enable FindMine to address the untapped potential of the market in Europe, where a growing number of European […] The post FindMine Opens Paris Office to Bring Dynamic Content Creation to Untapped European Market appeared first on Ad Tech Daily.
Adweek
MARCH 7, 2023
SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself. The review was an "expeditious process," said Michael Law, Carat's North America CEO, estimating just six weeks passed from when Carat received the brief to when it learned of the decision. "In the world of pitches, this.
Ad Tech Daily
MARCH 7, 2023
Communications and HR professionals can now leverage video streaming technology to increase global engagement with key stakeholders BOSTON — Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced the launch of Brightcove Communications Studio, a new video-first solution designed to help HR and communications professionals build deeper relationships and better […] The post Brightcove Launches Communications Studio, a Video Streaming
Adweek
MARCH 7, 2023
The trend of programmatically buying media based on attention is gaining momentum. Increasingly, marketers have acknowledged that making sure people pay attention to their ads is a priority. Starting today, many of the largest ad-tech firms, including Google Display & Video 360, Xandr, Magnite, PubMatic and Teads, are offering ad buyers access to Adelaide, an.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 7, 2023
Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. We work on delivering the message — not the messaging itself.
Adweek
MARCH 7, 2023
Retirement equity fund TIAA and The Martin Agency are taking bold steps--literally--to address the massive financial disparity plaguing Black Americans pondering retirement. The financial services firm and its AOR have launched "Stepping Further," the latest initiative in its #RetireInequality campaign, to draw attention to a sobering stat: 54% of Black Americans currently do not have.
Martech
MARCH 7, 2023
Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. Haleon was created last year out of a joint venture between GSK’s and Pfizer’s consumer products, which include Advil, Excedrin, Robitussin, Tums and other household brands.
Adweek
MARCH 7, 2023
As privacy laws expand to the next iteration of the internet, or Web3, marketers need to have consumer safety top of mind, especially around immersive technology such as the metaverse. "State privacy laws will cover the metaverse to the extent that they cover personal data," said Jameson Spivack, senior policy analyst, immersive technologies, Future of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
MARCH 7, 2023
Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. In its non-digital form, out-of-home (OOH) advertising allows advertisers to connect with consumers in high-traffic locations to drive awareness and/or action, and to reach people in places and moments where other forms of advertising can’t.
Adweek
MARCH 7, 2023
To celebrate Women's History Month in March, Instagram released a "Women's History Month" chat theme that adds shades of pink and orange to a conversation's background. This theme is called "Power of Us" by Sarah Cliff. Our guide will show you how to use the Women's History Month chat theme in the Instagram mobile application.
Martech Series
MARCH 7, 2023
There are many various advantages to today’s digital-first world. Your customers are everywhere and its easier for them as well as you as a brand to have instant connections with them across the multiple channels they are active on. With every positive there comes a negative though, the drawback here can include facing challenges when it comes to creating a sense of deeper meaning through every one of these (multiple!
Adweek
MARCH 7, 2023
Instagram keeps track of the content each user searches for in their personal search history. Users have the option to delete their search history at any time. Our guide will show you how to delete your search history while using the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
MARCH 7, 2023
Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. Orbee , a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads.
Adweek
MARCH 7, 2023
March is Women's History Month, and to celebrate, Messenger released a "Women's History Month" chat theme called "Power of Us" by Sarah Cliff. When this theme is activated in a conversation, the conversation's quick reaction emoji will automatically change to the sparkles emoji. Our guide will show you how to use the Women's History Month.
Martech Series
MARCH 7, 2023
Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange help s companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche. Accessible in the MuleSoft Anypoint Exchange and the Laserfiche Solution Marketplace, this new connector will allow companies to simplify integration to Laserfiche’s content services platform a
AdExchanger
MARCH 7, 2023
Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics. The post The Shortcomings Of Today’s Measurement Solutions appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
290 
Let's personalize your content