Adweek
OCTOBER 31, 2022
As users browse the Twitter mobile application, they may come across videos that will automatically begin playing. Users have the option to stop videos from automatically playing, if they'd prefer. Our guide will show you how to stop videos from automatically playing in the Twitter mobile app. Note: These screenshots were captured in the Twitter.
AdExchanger
OCTOBER 31, 2022
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, Continue reading » The post Why Snowflake And AWS Are On Their Way To Data Dominance appeared first on AdExchanger.
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Adweek
OCTOBER 31, 2022
Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework. Advertisers on YouTube will gain access to Zefr's measurement functionality via the Google Ads Data Hub, giving them additional transparency into their.
AdExchanger
OCTOBER 31, 2022
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media. Continue reading » The post Bloomberg Opens Up Its First-Party Data To Advertisers appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 31, 2022
When Hurricane Sandy made landfall 10 years ago, New Yorkers had no idea the powerful storm would wash away more than errant street debris. The historic, punishing storm swept away a swath of lower Manhattan's financial district. One major casualty was the local shopping mall Pier 17, which for years was a hotspot for dining.
Chief Martech
OCTOBER 31, 2022
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 31, 2022
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.
Adweek
OCTOBER 31, 2022
Picture this: You're an eager trick-or-treater on Halloween night, standing before a generous neighbor and awaiting your well-earned sweet treat. You present your pumpkin-shaped bucket, hoping for some top-tier chocolate. Instead, the neighbor hands you tiny cardboard box that triggers a wail of sheer terror. So, what's in the box? Sun-Maid's vp of marketing, Fernando.
Ad Monsters
OCTOBER 31, 2022
Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. .
Adweek
OCTOBER 31, 2022
Instagram released a Product Tagging API (application-programming interface) Monday that enables product tagging in Instagram Reels via third-party partner platforms. The platform said using product tagging in Reels enables brands to drive product discovery via engaging short-form videos, and the new API enables brands to more easily accomplish this within their workflows.
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Martech
OCTOBER 31, 2022
Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags.
Adweek
OCTOBER 31, 2022
Before there was even marketing, there was word of mouth. In the latest episode of Let's Talk About Brand, Saul Colt, founder and creative director at The Idea Integration Company explains how to get people talking, why it matters, how it differs from traditional "influencer marketing" and how to measure your results. Let's Talk About.
More About Advertising
OCTOBER 31, 2022
Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital venture when he was rudely defenestrated from his creation WPP. Faith in Sorrell helped S4 rise to a dizzy valuation of £6.7bn not that long ago, more than half the giant WPP’s then valuation. But. The post Falling share valuations could lead to takeover challenges for the ad holding companies first appeared on More About Advertising.
Adweek
OCTOBER 31, 2022
World Wrestling Entertainment is spinning the Wheel of Fortune. WWE Superstar Xavier Woods will appear on Celebrity Wheel of Fortune Monday night. The sports entertainment organization and the game show are also collaborating on a casting call for WWE fans, for a full week of episodes that will shoot in February and air in late.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 31, 2022
The impact of an ad is tied to how close the marketer can get to the moment when a consumer makes a purchase decision. The value prop behind many new. Continue reading » The post How First-Party Data Makes Moment Marketing Possible appeared first on AdExchanger.
Adweek
OCTOBER 31, 2022
For Halloween, Adweek staffers decided to put together a goodie bag of treats for our readers. Here are our favorite Halloween ads over the years, from humor to horror, including some iconic spots from brands like Mars, Ikea and Geico. Take a look and see if your favorite ad made the cut (get it?
Martech
OCTOBER 31, 2022
Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12% reported a significantly bigger budget, according to the 2022 State of B2B Marketing Budgets report.
Adweek
OCTOBER 31, 2022
Things are getting Weird at Roku--and T-Mobile is on board. Roku's biggest original is just a few days away from premiering. Weird: The Al Yankovic Story, starring Daniel Radcliffe, debuts on The Roku Channel on Nov. 4, and Roku and T-Mobile partnered in the connected TV company's first 360 activation. The activation is both on-.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
OCTOBER 31, 2022
From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.]. The post Data and Privacy: The State of Play appeared first on ExchangeWire.com.
Adweek
OCTOBER 31, 2022
Halloween isn't the only thing that has people frightened these days, especially as midterm elections draw nearer. For many people who ovulate, their loved ones and the medical professionals who assist them with abortions and emergency reproductive care, this year's midterms hold an exceedingly heavier weight after a brutal summer of anti-abortion laws that were.
Marketing Dive
OCTOBER 31, 2022
Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year.
Adweek
OCTOBER 31, 2022
Facebook began rolling out professional mode for creators last December, and the social network said Monday that the option is now extended to anyone globally who wishes to become a creator on the platform. Parent company Meta wrote in a blog post Monday, "We believe Facebook is a place where high-quality, original content can spark.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
OCTOBER 31, 2022
optimisus’ goal is to make this free-sharing society a reality by giving readers, content creators, and editors the ability to earn tokens. At Optimisus, the team believes that a world in which users are rewarded for their time spent reading, interacting, and engaging with content is what the media industry will look like in the future. Optimisus’ goal is to make this free-sharing society a reality by giving readers, content creators, and editors the ability to earn tokens from the t
Adweek
OCTOBER 31, 2022
Experiential marketing has often been underrated in terms of allyship and action for the LGBTQ+ community--and of late, it has been taking up less headspace than sexy mass media brand plays amid surges and lockdowns. But as experiential rises again, consider what it now means to be on the ground with the LGBTQ+ community. It.
Martech Series
OCTOBER 31, 2022
The global IT company has begun entering the Hungarian market on a full-scale. With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics. Admitad develops and invests in advertising and monetization technologies, partner services, money management solutions, media buying and SmartShopping services.
Adweek
OCTOBER 31, 2022
Bayern Munich player Alphonso Davies is one of soccer's rising stars, who is set to play in his first World Cup for the Canadian men's national team later this year. But some fans may not realize that before achieving glory on the soccer field, Davies's journey began in a refugee camp. "Anyone can become a.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
OCTOBER 31, 2022
Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.
Adweek
OCTOBER 31, 2022
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and director of audience engagement Jess Zafarris are joined by Katie Donnel, senior marketer at Uber Eats, and Simon Armour, creative director at Kamp Grizzly to discuss Uber Eats' Halloween horror film starring Keke Palmer, how the film came.
Martech Series
OCTOBER 31, 2022
Brands and retailers can now leverage live video calling from social, live video-powered care, plus immersive AR capabilities to further enhance the customer experience. Emplifi, the leading unified customer experience (CX) platform, today announced the release of three innovative Live Commerce features: Calls from Social, Live Care, and Augmented Reality with rich media screen sharing.
Adweek
OCTOBER 31, 2022
Social logins, the options people have to log in to a website with credentials from their social platforms like Facebook or Google, are increasingly falling out of favor among publishers amid increasing privacy regulation and media companies' desire to own their relationship with audiences, four sources told Adweek. When social logins started popping up on.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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