Adweek
AUGUST 2, 2022
Ryan Reynolds' brands Mint Mobile and Aviation American Gin have no plans to launch a creative agency review. The companies can skip the cost and the hassle--probably forever--because Reynolds is the creative director of both of their creative AOR, Maximum Effort. With the actor at the center of the relationship between brands and agency, Mint.
Ad Rants
AUGUST 2, 2022
Resumes are an extremely important document because your job application is depends on them. They are your first impression on a potential employer. Your resume is the first thing that a recruiter uses to determine whether you would be a good fit for the position that you have applied for. That is why it is important to reflect your credentials in the best possible light on your CV.
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Adweek
AUGUST 2, 2022
Unusual sneaker collaborations are nothing new. Anyone remember Nike and Ben & Jerry's Chunky Dunkys, the Lego-branded Adidas shoe or Reebok's recent partnership with mid-century modern furniture designer Eames? Such strange design collabs are often the result of brands vying to stand out in a crowded sector. Enter Heineken's "Heinekicks," a sneaker with which people.
Ad Rants
AUGUST 2, 2022
Have you been struggling to get your Google My Business page up and running? The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right. Google My Business, or GMB, has quickly become one of the most important digital marketing channels available to businesses today.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 2, 2022
Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales. The influencer marketing industry will increase significantly in value by 2030, and as it matures into an established channel.
Ad Rants
AUGUST 2, 2022
Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. We cannot emphasize enough the value of solid optimization conducted on all website pages. When done correctly, SEO will help users discover your website. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 2, 2022
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was the promise of the internet followed by the promise of personalization. Later came the promise of multi-touch attribution (MTA). But the methodologies that underpin the programmatic web are falling into disrepair. And so many brand. Continue reading » The post Why Some Brand Marketers Are Going Back To Their Roots With Mix Modeling appeared first on AdExchanger.
Adweek
AUGUST 2, 2022
When Apple first announced its App Tracking Transparency (ATT) with the release of iOS 14.5, which lets users decide if they want to be tracked across the apps they visit, the mobile industry braced itself for a total upending. But a new report has found that some parts of the status quo have been slow.
AdExchanger
AUGUST 2, 2022
We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who submitted a caption. Now it’s time to crown the winner. But although you’ve got until 2024 before Google phases out third-party cookies in Chrome, we need you to vote on your favorite caption by 4. Continue reading » The post AdExchanger’s Caption Contest: It’s Time To Vote!
Adweek
AUGUST 2, 2022
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that's where things began with Oliver Group, the BrandTech Group-owned marketing consultancy. "We just became an extension of what they were doing as brand marketers," said Kristi VandenBosch, president of Oliver US.
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Ad Rants
AUGUST 2, 2022
What is SEO? SEO is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the site's visibility. SEO has many different aspects, from the words on your page to how other sites link to you. While there's no single recipe for success. Is SEO important for your website in 2022? Search engine optimization, or SEO, is one of the most important aspects of website development and maintenance.
Adweek
AUGUST 2, 2022
Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting. Although Google's cookie delay may be a reprieve for some advertisers, many are already.
Ad Rants
AUGUST 2, 2022
Ecommerce and web development are two essential aspects of any business today. A well-developed website and an effective online presence are vital to the success of any company, large or small. There are many advantages to having a solid online presence, including increased visibility, reach, and sales. Why is E-commerce Important for your Business?
Adweek
AUGUST 2, 2022
The past few years have seen an increase in conversations around health and wellness as they increasingly take place in public, community-oriented spaces. However, even as more people continue to share their personal health experiences online, some communities still lack representation. To help broaden understanding of chronic illness, Buoy, a hydration wellness brand, launched its.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 2, 2022
At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.
Adweek
AUGUST 2, 2022
The International Monetary Fund (IMF) sounded the loudest siren yet the global economy was teetering on the edge of a recession last week with the impact of the Ukraine war and Covid-19 are continuing to stall growth in the US, China and Europe. The IMF slashed its 2022 global growth forecast by 0.4% to 3.2%.
PubMatic
AUGUST 2, 2022
Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals. With multiple solutions available and many possible use cases, the challenge for publishers is how to effectively manage multiple ID solutions simultaneously.
Adweek
AUGUST 2, 2022
Social media creative agency network We Are Social has expanded into the Netherlands with an office opening in Amsterdam, its 16th location, which will be led by managing director Sam Grischotti. Working with footwear brand Crocs as one of the founding clients, Grischotti--former business director for We Are Pi where he worked for nearly three.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
TechCrunch Ads
AUGUST 2, 2022
A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or to feed recommender engines that are designed to surface so-called ‘personalized’ content. The impacts could be even broader — with privacy law experts suggesting the judgement could dial up legal risk for a variety of other forms of online processing, from dating apps to location
Adweek
AUGUST 2, 2022
During the final season of ABC's Black-ish, Marcus Scribner had already said goodbye to his character, Junior. Scribner didn't expect to continue the role in Black-ish's spinoff series Grown-ish, now in its fifth season on Freeform. "I was kind of shocked because they let me know a couple of days before we wrapped Black-ish, like.
Marketing Dive
AUGUST 2, 2022
The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.
Adweek
AUGUST 2, 2022
When Kylie Jenner or Bella Hadid creates a sponsored Instagram post with an Herm?s Birkin bag, most of their followers won't do more than like or maybe share the post, as the majority of their audience doesn't have the disposable income to afford designer accessories--especially ones that cost over $10,000. But when a smaller influencer.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
AUGUST 2, 2022
Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.
Adweek
AUGUST 2, 2022
Agency network S4 Capital continues to restructure to avoid a repeat of the issues it experienced around its financial auditing. It has brought on business veteran Colin Day as chair of its Audit and Risk Committee while promoting Chris Martin to chief operating officer. Top line After the postponement of its first quarter results due.
VideoWeek
AUGUST 2, 2022
German broadcasters Seven.One Entertainment Group, a subsidiary of ProSiebenSat.1, and RTL Deutschland are setting up a new technology joint venture geared towards growing the availability and accessibility of addressable TV advertising across Europe. The partnership is the latest in a series of collaborations between the two rivals, who have been two of Europe’s most active broadcasters when it comes to putting their competitive instinct aside and forging meaningful alliances.
Adweek
AUGUST 2, 2022
With a record-breaking 47 million Americans resigning from their jobs in 2021, options for hybrid or remote work are becoming a top priority for those entering and occupying the workforce. True flexibility requires commitment and a willingness to adapt, and managing the challenges this presents is doubtless going to be an ongoing conversation. Regardless of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
AUGUST 2, 2022
Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.
Adweek
AUGUST 2, 2022
Peak TV has finally reached its peak--several years later than initially predicted. At the 2015 TCA press tour in Pasadena, California, FX Networks chairman John Landgraf put the phrase "peak TV" into the pop culture lexicon to describe the overwhelming amount of content available on linear and streaming platforms. Now, seven years later, Landgraf predicts.
AdExchanger
AUGUST 2, 2022
Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers choose to steer clear not just from bad or hot-button issues, but from all news content entirely, choking off potential revenue for news enterprises and doing a disservice to the public good, writes Dev Pragad, CEO of Newsweek.
Adweek
AUGUST 2, 2022
Head of Instagram Adam Mosseri is leaving the California sun for the London fog. Madhumita Murgia and Cristina Criddle of the Financial Times reported that Mosseri will temporarily relocated to Meta's London office later this year, due to a personal desire to live there. London represents Meta's largest engineering hub outside of the U.S., with.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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