Adweek
MARCH 25, 2024
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics Opening Ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine carrying all the athletes from over 200 countries. NBCU states this is the first time the Summer Olympic opening.
Ad Rants
MARCH 25, 2024
In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. As businesses vie for attention in this dynamic metropolis, harnessing the power of SEO services in New York becomes important. In this article, we'll explore the essential role of a New York SEO company in propelling your brand to the top results, steering clear of detours, and reaching your online destination efficiently.
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Adweek
MARCH 25, 2024
On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos. With excitement like that on offer, how many visitors notice the billboards? Hard to say, but the.
Ad Rants
MARCH 25, 2024
Over a website, you may occasionally come across an intriguing page that calls to you. You navigate across it by scrolling. Suddenly, a link to carry on engaging with that particular page appears. This is the page that lands here. This amazing website feature is often created by advertisers to accomplish a particular objective. They design it so that it attracts consumer interest.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 25, 2024
It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows it doesn't have to be dirty work. The agency has launched "Get Comfortable," a bold new campaign for the U.K's largest toilet roll manufacturer that wants to encourage.
Martech
MARCH 25, 2024
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 25, 2024
Parliament is expected to decriminalise abortion in the next week or so when a free vote takes place on an amendment to the Criminal Justice Act, supported by both health secretary Victoria Atkins and the Royal College of Obstetricians and Gynaecologists. Ahead of the vote, Uncommon has created a campaign in support of decriminalisation for … The post MSI and Uncommon make their voices heard on abortion rights first appeared on More About Advertising.
Adweek
MARCH 25, 2024
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega.
AdExchanger
MARCH 25, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The DSP Podium Amazon’s ad business is to the moon. But its third-party DSP hasn’t achieved the same acceleration. The company is pushing to become a ubiquitous buy-side tool alongside Google Display & Video 360 and The Trade Desk’s DSPs, Digiday reports. With […] The post Can’t Everyone Love The Amazon DSP Already?
Adweek
MARCH 25, 2024
As the world continues to feel the financial pressures of high interest rates, IAG Loyalty (IAGL), which owns the global loyalty currency Avios, highlights its commitment to supporting customer savings with its first above-the-line campaign in 11 years. "Everyday," by Uncommon Creative Studio, features the unique sight of 35 e-foil surfers from around the world.
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More About Advertising
MARCH 25, 2024
After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is a spellbinding film showing people gliding serenely above the water on e-foils as they go about their everyday business. The dreamy ride sends the simple message that booking fights isn’t the only way to rack … The post Uncommon walks on water in new ‘Everyday’ film for Avios first appeared on More About Advertising.
Adweek
MARCH 25, 2024
CBS is staying golden. Top line Following the Golden Globes' surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount+, with the deal kicking in for 2025. Between the lines CBS took on.
Martech
MARCH 25, 2024
In September 2023, the E.U. designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. The deadline for compliance passed earlier this month and Alphabet, Apple and Meta have been identified as subjects of the first probes for non-compliance. Asked about the speed with which the E.U. is acting, commissioner for internal market Thierry Breton said: “The law is the law.
Adweek
MARCH 25, 2024
This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women's college basketball, a sport historically eclipsed by its men's counterpart.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
MARCH 25, 2024
The only reason we need to go into detail about our resume, the details of our new idea or the features of a product is to cause action to happen. And action is the result of tension, status or affiliation, and these are based on trust. There are many ways to build that trust, and an instruction manual, a powerpoint deck and a set of bullets aren’t the only ones.
More About Advertising
MARCH 25, 2024
VCCP has won the Hovis account and will bring the brand back onto TV in a £2 million campaign later this week. The work will retain the familiar “As good today as it’s always been” strapline and will include a voiceover from Salford-born Christopher Eccleston, the former Dr Who actor who recently co-starred with Jodie … The post Hovis returns to TV with new agencies VCCP and Medialab first appeared on More About Advertising.
AdExchanger
MARCH 25, 2024
Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit with the New York State Supreme Court on March 11 against native ad platform Outbrain. The suit claims traffic Nubai […] The post Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots appeared first on AdExchanger.
Martech
MARCH 25, 2024
Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day S
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
MARCH 25, 2024
As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult , with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. At the same time, marketers are having to do more with less , with every dollar working harder — and some are even expected to exceed these higher expectations of the job despite being frac
Martech
MARCH 25, 2024
There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.
Digiday
MARCH 25, 2024
Marc Pritchard, the marketer with the keys to Procter & Gamble’s $8 billion ad budget in the U.S., is calling for more transparency from digital platforms. You know what that means — it’s that special time of year when marketers dust off their soapboxes and preach about the virtues of honesty and clarity in advertising. No sooner had Pritchard, P&G’s chief brand officer, dropped those remarks at the Association of National Advertisers’ Media Conference last week,
Basis
MARCH 25, 2024
Artificial intelligence is transforming the world of social media advertising—and fast. But when it comes to a channel where backlash can be particularly swift and unforgiving, just how fast should brands adopt these new technologies? Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
MARCH 25, 2024
Google AdMob is officially serving in-game ads, showing the ongoing growth and mainstream acceptance of the format. But while this might be good news for in-game ads as a concept, it’s not necessarily a cause for celebration for the companies already operating in the space. AdMob announced its expansion into in-game ads via a blog post on March 12. Like other in-game ad companies, AdMob’s offerings are immersive, taking the form of traditional digital banner ads overlaid on in-game objects such
Exchange Wire
MARCH 25, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (March 25th, 2024) their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, [.] The post Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0 appeared first on ExchangeWire.com.
Digiday
MARCH 25, 2024
B2B marketers are adding influencer marketing to the toolbox. As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer marketing shops say they are seeing notable increases in request for proposals and interest from B2B marketers over the last year. Often the B2B marketers are seeking support to from influencer agencies to help find influencers or potential influencers within their B2B niche — everything from auto tech
Exchange Wire
MARCH 25, 2024
The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC (in administration). The deal sees James Draper, founder [.] The post Acquisition of Bidstack Ltd & All Operating Subsidiaries appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MARCH 25, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this year.” To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those t
IAB Tech Lab
MARCH 25, 2024
The IAB Tech Lab has announced the commencement of the second public comment period for the Data Deletion Request Framework specification. Scheduled to conclude on April 22nd, 2024, feedback can be submitted to support@iabtechlab.com. The Data Deletion Request Framework is critical for digital advertising as the ‘right to delete’ emerges […] The post IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework appeared first on.
Digiday
MARCH 25, 2024
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. A pesar de la creciente atención prestada en los últimos años a las desigualdades en la financiación, la mayor parte de esos fondos siguen llegando a marcas con al menos un fundador hombre o anglosajón. Según datos recopilados en enero por Crunchbase, en 2023 los fundadores afroamericanos recaudaron menos de la mitad del total de los fondos de riesgo emitidos en Estados Unidos, lo que supone u
More About Advertising
MARCH 25, 2024
California start-up Astrolab is offering to fly brands to the moon, giving them the chance to advertise and test their products on the lunar landscape. Astrolab, set up by a group of former Nasa and SpaceX engineers, has signed up with Elon Musk for transportation duties. The project also involves Group of Humans, a creative … The post One giant leap for advertising: branding lands on the moon first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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