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As the world continues to feel the financial pressures of high interest rates, IAG Loyalty, which owns global loyalty currency Avios, highlighted its commitment to supporting customer savings with its first above-the-line campaign in 11 years.
“Everyday,” by Uncommon Creative Studio, features the unique sight of 35 e-foil surfers from around the world. But they are each dressed in normal clothing—one is even in a bathrobe—as they cruise the ocean toward the vacation of their dreams.
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