Adweek
NOVEMBER 27, 2022
The waste created by fast fashion is so staggering in scope that it's nearly impossible to visualize. That's prompting innovative brands to chart a new path forward--one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system. Brands such as SuperCircle, For Days and Evrnu are developing new models.
AdExchanger
NOVEMBER 27, 2022
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier addressable cousin, it’s becoming an increasingly popular choice for linear advertisers attempting to make more informed media buys. The post AdExplainer: Data-Driven Linear Vs.
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Adweek
NOVEMBER 27, 2022
Duck season? Rabbit season? For Warner Bros. Discovery's Looney Tunes, 2022 has been TikTok season. Looney Tunes set up shop on TikTok March 1, and the account soared past 1 million followers by July 28. The momentum continued through the third quarter, as the account @looneytunes picked up more than 868,000 new followers during the.
Martech Series
NOVEMBER 27, 2022
Domain Creates a Better Customer Experience with ADvendio. Domain is a leading Australian digital property marketplace. The company is made up of a portfolio of brands who offer products and solutions to consumers, agents, and parties interested in property across every step of their journey. Domain attracts high-intent property seekers to its mobile app and websites, making it a fantastic advertising opportunity.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 27, 2022
BlueTriton Brands, holding company to water brands Arrowhead and Deer Park, is working with tech platform Teads, and its carbon measurement partner Impact+, to track, and ultimately, reduce, carbon emissions generated through ad serving. Increasingly, advertisers are trying to figure out the carbon impact of their digital ad activity, such as the amount of energy.
Digiday
NOVEMBER 27, 2022
The Washington Post has grown its climate and environment team from six in 2018 to now more than 30 people. The investment signifies the importance of the coverage area for the publisher as it chases young readers who, it says, are drawn to this topic area. “It’s incredibly important to connect with the generation that in many ways feels the most passionate on this issue,” said deputy climate editor Juliet Eilperin.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 27, 2022
Vuk JanosevicCo-Founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vuk Janosevic, Continue reading » The post For Twitter, The Clock On Rebuilding Privacy Is Ticking appeared first on AdExchanger.
Digiday
NOVEMBER 27, 2022
Since its founding nearly two decades ago, Shutterstock has evolved from a platform with stock images to one that also includes libraries of graphics, illustrations, video clips and music tracks. Recently, the platform has begun to embrace content made with artificial intelligence, moving beyond human-made photos to experiment with images not taken with a traditional camera.
AdExchanger
NOVEMBER 27, 2022
Livestream video shopping is the latest elusive “holy grail” in online marketing. Marketers want it; they’re willing to pay for it … but it may or may not actually exist. Continue reading » The post Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring appeared first on AdExchanger.
Digiday
NOVEMBER 27, 2022
Twitter typically sees a ton of welcomed ad dollars thanks to the World Cup. But 2022 is far from being a normal year — not for the economy, not for the tournament and, most of all, not for the social network itself. Ad dollars are in contraction on Twitter (usually one of the main arteries of discourse) during what is arguably the biggest sporting event in the world.
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AdExchanger
NOVEMBER 27, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Dust A network of website pixels, once the ultimate ad platform flex, can now be a liability. Last. Continue reading » The post The Power Of The Pixel; The ‘Sponsorification’ Of Amazon Search appeared first on AdExchanger.
Digiday
NOVEMBER 27, 2022
For the holiday season, Foot Locker is leveraging social media and digital out-of-home to showcase its employees. The shoe store chain is doing so in order to strengthen the relationship between the company, its employees and its consumers, all while celebrating and driving sneaker culture globally. New ads, which will appear on Instagram, TikTok, Facebook, digital displays and Snapchat, were made using only iPhone footage captured by partygoers as the holiday videos emphasize a mobile-first app
Rob Campbell
NOVEMBER 27, 2022
As some of you know, a few years ago I was fired by the Red Hot Chili Peppers from a project I was doing for them. My crime? Disagreeing with them. OK, I accept I could have maybe disagreed with them in a slightly better way, but I wasn’t doing it to be an a **e … I was doing it because I thought they were making the wrong decision and I wanted them – as I want everyone I work with – to succeed in a way that is better than they imagined.
Digiday
NOVEMBER 27, 2022
When you first land in Dentsu’s newly-built metaverse campus in a virtual reality outer space, it can feel like you’re in “Fortnite.” While the popular battle royale game and Dentsu’s space in metaverse productivity platform HeadOffice.Space do have one thing in common — both are built on virtual world creation tool Unreal Engine 5 — users won’t be scaling buildings or blasting one another with cannons.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 27, 2022
Charity CALM (Campaign Against Living Miserably) which tries to help suicidal people swept the board at the recent Campaign Big Awards with agency adam&eveDDB. AMV BBDO has added its firepower to the cause with this interesting effort featuring footballer Declan Rice, purporting to show how extreme loneliness can attack even when, in reality, you’re surrounded.
Digiday
NOVEMBER 27, 2022
Arm & Hammer Laundry is taking advantage of TikTok’s short-form videos to reach out to families during the holiday season. Over the last year, the brand has been working to build its organic TikTok presence, and its new holiday effort is a continuation of that strategy. Arm & Hammer is looking to stand out on the platform by creating content in collaboration with actor, cook and dad David Burtka and TikTok influencers Queencitytrends (a travel and lifestyle influencer with 1.5 mill
Bhatnaturally
NOVEMBER 27, 2022
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative including Posten’s Father Christmas & Mother Earth, Chevrolet and more [.].
Digiday
NOVEMBER 27, 2022
Thanksgiving dinner is over, we survived Black Friday shopping and now it’s back to reality: The economy is still in a precarious situation. And brands know this all too well. Earlier this month, Digiday+ Research checked in with publishers on their attitudes toward a recession and found that there is a lot of pessimism mixed with optimism. Now, it’s brands’ turn.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Playwire
NOVEMBER 27, 2022
Key Points. Games built for the web, desktop apps, or mobile devices all pose unique monetization challenges and opportunities. Mastering the use of space, overcoming programmatic limitations, and taking advantage of demand partnerships are essential for successfully monetizing your game. On all gaming platforms, Playwire excels at delivering all the tools necessary to successfully monetize your game and boost your overall revenue.
Martech Series
NOVEMBER 27, 2022
The current appointment is part of the company’s Southeast Asia expansion plan. Lemma, the fastest growing independent SSP for DOOH, has announced the appointment of Reuben Lee as Director of Sales and Partnerships for its Malaysia office. As the demand for the company’s Programmatic DOOH solutions increases in Southeast Asia Lemma has been investing in strategic expansion in four key markets including Singapore, Malaysia, Indonesia and Thailand.
The Ad Tech Blog
NOVEMBER 27, 2022
The most outstanding professionals I’ve met have playbooks and runbooks. It is not so much about their degrees, their experience, their network, or in which projects they’ve been part. It is the fact that they were able to translate all of that into a system that produces results. We developers do this all the time without knowing it: We have a problem We write a solution It provides results every single time a user uses it.
Martech Series
NOVEMBER 27, 2022
The new mobile Web3.0 hardware and software platform allows Android OS users to earn utility tokens for everyday activities. BIZI LABS, the Swiss based mobile platform that allows people to easily access web3, announced that it will integrate the Polygon network into its flagship Web3 partner smartphone brand, ZMBIZI — the world’s first smartphone that combines built-in web3 features, user rewards, and multi chain functionality.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 27, 2022
Kasm Technologies, an industry leader in streaming cloud workloads to the web browser, announced the release of Kasm Workspaces v1.12, providing major enhancements to its portfolio of digital workspaces delivering Desktop as a Service (DaaS), Virtualized Desktop Infrastructure (VDI), Remote Browser Isolation (RBI), Open-Source Intelligence Collection (OSINT), Training/Sandboxes, and Containerized Application Streaming (CAS).
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