Adweek
JULY 29, 2022
World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube. The WWE channel is also on pace to surpass 90 million subscribers at some point during SummerSlam weekend, with the actual event set for Saturday (July 30) at Nissan Stadium in Nashville, Tenn. Also.
Martech
JULY 29, 2022
Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. The cross-promotion was part of a long-term initiative executed by Under Armour and spearheaded by NFT branding and tech company Luna Market.
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Adweek
JULY 29, 2022
Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following "an unprecedented spike in demand across our portfolio" that resulted in.
Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 29, 2022
Facebook's parent company Meta is telling its U.S. publishing partners that the company no longer plans to pay for news content that aggregates on Facebook's news tab. Top line Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in an AI-based TikTok-like experience on Facebook.
AdExchanger
JULY 29, 2022
Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But as “fun” as it is to bet on what dooms us, might I suggest we start placing bets on what saves us? For publishers, the way forward lies in revenue diversification and building real trust with consumers. The post To Survive, Publishers Have To Focus On Building Trust appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 29, 2022
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. This second delay drew “maybe half an eyebrow raise,” said Peter Barry, VP of addressability at PubMatic. The longer runway will give advertisers and publishers more. Continue reading » The post Industry Reaction To Google’s Third-Party Cookie Delay: ‘Depends How You Feel About Purgatory’ appeared first on AdExchanger.
Adweek
JULY 29, 2022
By default, Twitter will always show users advertisements based on their activity on the social networking platform. However, users have the option to personalize the ads they see even more by turning on the "personalized ads" option in Twitter's Settings menu. The Twitter application says when a users turns on this option, "Twitter may further.
AdExchanger
JULY 29, 2022
If another war breaks out, if Apple tightens the screws even more on targeted advertising, if shopping shifted: Amazon would still report strong and healthy earnings. Q2 this year is no exception. Earlier this week, Facebook reported its first-ever drop in year-over-year ad revenue and Alphabet hosted a defensive investor call, during which the C-suite.
Adweek
JULY 29, 2022
This past spring, Sony Pictures announced that Puerto Rican superstar Bad Bunny would soon become a superhero, dawning the mask of the relatively obscure luchador El Muerto. We also saw the fan favorite character, America Chavez, (portrayed by Xochitl Gomez) introduced within the Marvel Cinematic Universe in the latest Doctor Strange film, along with Oscar.
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Martech
JULY 29, 2022
There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much is bad, since you must pay to store it, plus there is an opportunity cost in lost sales. Having too little is bad, because it’s hard to deliver instant gratification if you lack the item the consumer desires and that sale is lost.
Adweek
JULY 29, 2022
On the season finale of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Cathy Engelbert, commissioner of the Women's National Basketball Association (WNBA). Engelbert joined the WNBA in 2019 as the league's first commissioner, after spending much of her career at Deloitte where she was its.
Martech Series
JULY 29, 2022
Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences. MikMak, the leading eCommerce acceleration platform for multichannel brands, announced today that the company has been named 2022 Organization of the Year by the Business Intelligence Group’s Sales and Marketing Technology Award program, also known as ‘The Sammys.
Adweek
JULY 29, 2022
Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans. But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JULY 29, 2022
Beyond the shadow of tech giants, several companies are leading the charge toward a cookieless future. Rather than allowing Big Tech to determine the timeline, these companies have acknowledged the benefit of different targeting solutions to reach and engage consumers consensually across different devices. Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their a
Adweek
JULY 29, 2022
The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast for the show's final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com. "Coupons" shows two.
AdExchanger
JULY 29, 2022
Like most technology companies out there in the cold right now, Roku’s Q2 earnings are quite a mixed bag compared with earlier this year. Revenue from content and ad monetization (the “platform” business as opposed to the hardware side of the biz) was up 26%, but the company missed Wall Street’s expectations and the stock. Continue reading » The post Roku’s Ad Revenue Grows Slower Than Expected.
Martech Series
JULY 29, 2022
UneMeta, an NFT incubator, trading and SocialFi platform recently announced the closing of a $5 million funding round led by the Jasmy Foundation, Japan’s top Internet of Things (IoT) blockchain platform. Among the other participants were SPB, Avatar DAO, CGV FoF, Consensus Lab, K24 Ventures, Taihill Venture, and etc. For this funding round, Ann, the Co-founder of UneMeta, said the following: “UneMeta aims to increase its brand influence by bringing higher quality NFT projects an
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 29, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Two More Years appeared first on AdExchanger.
Martech Series
JULY 29, 2022
Over the past few years, people have been using text to search online. The trend has shifted to voice search recently, and for the better… It is more natural for all of us to talk than to click or type, and so, staying on top of voice search trends are also becoming significant day by day. During the pandemic in 2020 – 21, numerous touchless technologies helped to reduce touchpoints and increased safety.
MNTN
JULY 29, 2022
Gas prices are up. Spending is down. And now every talking head on the news is uttering a word that sends shivers down marketers’ spines, “recession.” After all, when times get tough, brand marketing budgets get going—often right out the door. But is cutting back on brand marketing channels like TV the best strategy? What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value?
Martech Series
JULY 29, 2022
CIO brings key experience as a business strategist and change leader in the industrial segment to drive infrastructure innovation for customers and the company . CEO Christina Kosmowski brings aboard CIO Ryan Worobel from Incora as she continues to build out one of the industry’s most seasoned leadership teams . LogicMonitor, provider of the leading SaaS-based unified observability platform for enterprises and managed service providers (MSPs), announced the appointment of Ryan Worobel as Chief I
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JULY 29, 2022
Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach.
Ad Monsters
JULY 29, 2022
The Great Resignation is a phenomenon that has been sweeping the United States since 2021 as more Americans realize they have options when it comes to where they work. As more people voluntarily leave their jobs, it’s becoming evident that the value of a job lies in more than just the compensation, particularly for workers from younger generations. Employers must consider this shift in values along with the changing landscape of the workplace as they strive for employee retention. .
Martech Series
JULY 29, 2022
As a businesswoman on the front lines of the creator economy, Megan Stokes has advised her share of overwhelmed creators. Even for the highly successful, Stokes watched as the daily demands of admin, marketing, accounting and marketing drained the energy needed for their creative work. Stokes was quick to identify the issues, and after a chance meeting with a team of high-level developers, she saw the solution.
Marketing Dive
JULY 29, 2022
To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JULY 29, 2022
How often do you undertake email list scrubbing? Not a trick question. If the answer is never, it’s time to crack on with this critical marketing task. 45% of global marketers agree that their biggest challenge in email marketing is maintaining an engaged list of recipients. Trying to market to a list of disengaged email subscribers is uninspiring and demotivating.
Marketing Dive
JULY 29, 2022
The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.
Martech Series
JULY 29, 2022
Mobiquity Technologies, Inc, a leading provider of next-generation advertising technology, is pleased to announce the roll-out of a multi-national ad campaign using the Mobiquity CryptoGraph technology to drive awareness for the BlockBusters token, which is launching on Tuesday, August 02, 2022. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada.
Marketing Dive
JULY 29, 2022
For its first TV spots, the baby brand embraces authenticity with the same colorful, no-nonsense approach of products like NoseFrida the SnotSucker.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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