A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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NBCUniversal's Upfront Pitch Centers On Advanced Audiences And Measurement
NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in, rather than retrofitting it to support an AVOD model (unlike newer entrants to the ad-supported streaming competition).
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Google Search’s Core Updates Are Crushing Sites And Reshaping The Web
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
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Google Is Backing A National Approach To US Privacy Compliance
Google has said publicly that it will eventually (“soon”) adopt a national approach to privacy compliance in the US. That’s a big deal – but only if Google actually does it.
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OPINION: On TV & Video
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It
Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.
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Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut.