Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms. ADWEEK, Lyft, and DoubleVerify By Kendra Barnett --> Rideshare giant Lyft today announced it is teaming up with brand safety adtech vendor DoubleVerify , one of the dominant players in

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Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

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Adweek

JUNE 11, 2025

NFL goes long with Genius Sports in extended data and tech deal as the company powers the league's sports betting data, stats, and Madden NFL Cast and gets more control of ad inventory through 2029

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Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

JUNE 11, 2025

Jeff Greenspoon, a Dentsu veteran, has been appointed CEO for the Americas at Kantar, bringing with him over a decade of experience in global client solutions and innovation.

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Marketing 194

IAB Tech Lab

JUNE 11, 2025

Tech Lab Explainer on the differences between Trusted Server and Prebid Server and how they complement each other to increase publisher value The post Trusted Server vs. Prebid Server: Better Together! appeared first on IAB Tech Lab.

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Ad Monsters

JUNE 11, 2025

Amanda Gomez shares how the New York Post is going direct to buyers to future-proof revenue and capitalize on its first-party data. Amanda Gomez, SVP of Revenue Operations at the New York Post, spends most of her days buried in spreadsheets, Slack threads and yield reports. But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up.

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Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. Prime Video has quietly doubled its load, making good on a promise the streamer made last year to ramp up the number of commercials per hour.

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Marketing Dive

JUNE 11, 2025

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

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Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts OneFox Gets Audience Targeting Boost With TransUnion and Experian The data integration partnerships will deliver expanded coverage across Fox properties for advertisers. FOX, Experian, TransUnion By Saleah Blancaflor --> An upcoming enhancement to OneFox will include data integrations with TransUnion and Experian, as well as its ongoing partnership with LiveRamp, to allow advertisers to reach audiences acros

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Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

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Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Branding Rebag Joins Amazon Luxury, Selling Pre-Owned High-End Goods Amazon’s Luxury Stores platform inches toward true boutique status, but some top-tier names remain holdouts Louis Vuitton doesnt sell via Amazon, but shoppers can now get some pre-loved LV. Andrei Antipov/Adobe Stock By Robert Klara --> Luxury aficionados can finally rejoice—at long last, they can buy Louis Vuitton, Bulgari, Goyard, and Hermès on Amaz

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Digiday

JUNE 11, 2025

The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under the watchful eyes of its founders and principals Kern Schireson and Ross Martin. Today, Known is seen among some of its clients as a ‘homework checker’ on holding companies — meaning the Skeptic app/platform it has developed over the last few years is being used by some clients to back-check the media

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Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates CBS Los Angeles Launches its Own AR/VR Studio Screenshot of AR/VR setup at KCBS CBS LA By Kevin Eck --> CBS Los Angeles has launched its AR/VR technology studio, the sixth and most advanced of its kind within the CBS Stations Group. The studio officially debuted today, June 11, during the 9:00 AM newscast with meteorologist Paul Deanno , the station group said the technology-driven studio marks a transfor

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

PubMatic

JUNE 11, 2025

Innovation is deeply embedded in PubMatic’s DNA and is the cornerstone of our culture. For over a decade, our internal hackathon has served as a launchpad for transformative ideas, bold experimentation, and boundary-pushing collaboration. This year, we celebrated the 11th edition of the PubMatic Hackathon on May 6-7, 2025 and it turned out to be our biggest and most impactful yet!

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Single Grain

JUNE 11, 2025

86% of Americans say data privacy is a concern for them. This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. As a result, marketing teams are scrambling to find reliable ways to measure campaign performance without relying on third-party cookies.

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Digiday

JUNE 11, 2025

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Marketers, ad executives, publishers, tech companies — pretty much every conceivable member of the ad industry — they’re set to converge in France next week at the Cannes Lions International Festival of Creativity. Before the event starts, Digiday+ Research surveyed more than 70 agency, brand, retailer, publisher and ad tech professionals to find out who will be there and why the

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Exchange Wire

JUNE 11, 2025

Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity. For brands [.] The post Targeting in APAC: The Data Requirements for Nuanced Strategies appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

IAB Tech Lab

JUNE 11, 2025

OM SDK now supports the ACIF Universal Ad ID field. Find out how! The post Introducing UniversalAdId Support in OM SDK appeared first on IAB Tech Lab.

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More About Advertising

JUNE 11, 2025

A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention than online digital formats. The research was carried out by Lumen Research for European premium DOOH media owner Ocean Outdoor. The study confirms the impact of premium large format DOOH and, when combined with previous … The post ‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels first appeared on More About Advertis

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Exchange Wire

JUNE 11, 2025

Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale. Powered by the company’s award-winning contextual [.] The post Silverpush Launches First-to-Market Contextual Intelligence Solution for TikTok appeared first on ExchangeWire.com.

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Digiday

JUNE 11, 2025

The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, fixing old systems, pushing for integration – but it wasn’t happening fast enough for the brand. Then came Mark Read’s exit. And suddenly, the decision didn’t feel inevitable.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

JUNE 11, 2025

Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling one of ad tech’s biggest challenges: giving brands [.] The post Paapi Raises £420k Pre-Seed Round Led by SFC Capital to Reinvent Ad Measurement appeared first on ExchangeWire.com.

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Ad Badger

JUNE 11, 2025

Is buying a third-party Amazon PPC tool a smart move — or just another way. Read More The post Can You Run Amazon PPC Without Third-Party Tools? appeared first on Ad Badger.

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Digiday

JUNE 11, 2025

This week’s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn’t big enough to replace declining search referrals). Is Reddit becoming a top referrer? Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more.

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Exchange Wire

JUNE 11, 2025

This week our columnist Shirley Marschall takes on the homogeneity of the digital world, and why the dominance of the walled gardens represents convenience, not strategy. Once upon a time, every city centre had its own character. Local shops. Neighbourhood quirks. [.] The post Same Streets, Same Feeds: The Gentrified Digital Advertising World appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

JUNE 11, 2025

Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand, and Publicis putting its own stake in the ground with its recent purchase of influencer agency Captiv8 , it’s clear the role of social influencers and content creators have solidifie

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More About Advertising

JUNE 11, 2025

One of London’s more eagerly-awaited creative start-ups is officially launching, Ace of Hearts founded by former adam&eveDDB CCO Richard Brim (below, right) and CSO Martin Beverley and former McCann London CEO Polly McMorrow. The agency is being backed by Germany’s Serviceplan. Brim says: “We’ve come from brilliant places and we’ve had the fortune to work … The post Richard Brim and partners launch Ace of Hearts first appeared on More About Advertising.

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Exchange Wire

JUNE 11, 2025

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced today (11th June, 2025) the support of Amazon Sponsored Ads. Building on Clinch’s existing global certification with Amazon DSP, advertisers can now seamlessly manage creative [.] The post Clinch Expands Support of Creative Planning & Activation to Amazon Sponsored Ads appeared first on ExchangeWire.com.

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More About Advertising

JUNE 11, 2025

Persil x Arsenal Every Stain Should Be Part of the Game by MullenLowe Six in ten girls leave sport because they’re scared of period stains. Think about that. We celebrate mud, sweat, even blood from a busted lip. But blood from a period? Still taboo. Still shameful. So Persil stood up and said stains shouldn’t … The post House 337’s Josh Green: My Top (Sports) Tips for Cannes first appeared on More About Advertising.

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Advertising 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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