AdExchanger

MAY 30, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). Continue reading » The post Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due appeared first on AdExchanger.

Agency 98

Agency Advertising Ad Exchange 98

VideoWeek

MAY 30, 2022

Sky has been the number one player in UK sports broadcasting since winning the rights to the inaugural season of the Premier League in 1992. BT Sports’ launch and subsequent acquisition of Premier League and Champions League rights has seen it settle into the number two slot. Other players, unable or unwilling to compete with the prices paid by the two telcos, have picked up whatever is left behind (with the exception of major international tournaments which are reserved for free-to-air broadcas

Marketing 65

Marketing Audience Media 65

AdExchanger

MAY 30, 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Valerie Bischak, general manager and head of growth at Amobee. Most advertisers have heard of “The Rule of 7.” For an advertising message to stick with consumers, they must hear it a minimum of seven. Continue reading » The post Forget the Rule of 7: It’s Time to Reduce Ad Repetition appeared first on AdExchanger.

Advertising 112

Advertising Video Ads 112

Bhatnaturally

MAY 30, 2022

Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in bt brand teams to produce advertising [.].

Advertising 55

Advertising 55

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Kevel

MAY 30, 2022

“But users pay premiums for our content. If we show them ads, they’ll leave.”. This objection often keeps subscription-based platforms from monetizing their site/app with ads. Their worries are reasonable, but unfounded. High quality, relevant ads can actually enhance the user experience while driving new revenue. Here’s how: Ads keep subscription prices low.

Banner 52

Banner Retargeting Ad Exchange Video Ads 52

Smarty Ads

MAY 30, 2022

Affiliate marketing is one of the major revenue-generating sources for publishers and advertisers. According to a survey, 31% of publishers say it is their second major source of generating revenue, while for 9% it is their primary source of revenue. Over 80% of brands around the.

Affiliates 52

Affiliates Marketing Advertising 52

Ad Colony

MAY 30, 2022

Father’s Day is a widely popular holiday globally and honors the role of fathers play in the lives of their children. Father’s Day may be celebrated on different dates in different regions but is celebrated similarly, usually giving gifts and family activities. With that in mind, as Digital Turbine, we asked consumers about their purchasing intentions, the impact of mobile ads on buying decisions, the motivations for online shopping, and the ways they follow up to discover gifts.

Mobile Ads 84

Mobile Ads Electronics Advertising 84

Digiday

MAY 30, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. Born out of a college class project in 2017, Front Office Sports is entering its fifth year with an eye on growth. Earlier this year in February, FOS got a round of funding from Crain Communications, which bought a 20% stake in the company on a $25 million valuation. Founder and CEO Adam White said that the company is on a path to profitability this year between the investment and the success it’s seen in revenue streams like its

Education 65

Education Conversion Impressions Communications 65

Digiday

MAY 30, 2022

Holidays have long been an economic engine for brands to take part in cultural moments as a means to boost brand awareness. But increasingly, shoppers are becoming wearier of these moments being commercialized. Especially when those moments are meant for and created by marginalized groups. “Those are real, authentic moments that have real feelings behind them,” said David Tann, founder and CEO of Atlanta-based creative consultancy and brand agency.

Marketing 68

Marketing Brand Awareness Agency Retail 68