Adweek
JANUARY 4, 2023
Clubhouse's "Houses" feature allows users to create private groups that they can invite other users to join. Once a user creates a House, they'll have the option to rename the House in the future. Our guide will show you how to rename a House in the Clubhouse mobile application. Note: These screenshots were captured in.
The Ad Tech Blog
JANUARY 4, 2023
You can’t have access to Facebook’s newsfeed algorithm or Google search source code. However, you can get pretty close to learning what’s under their hood by researching which technologies are using. Most tech companies are very generous in that regard, even open-sourcing pieces of their platforms. For example, you can go to Grammarly’s engineering blog and easily spot that they are using NPL/ML.
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Adweek
JANUARY 4, 2023
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 4, 2023
In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads "in the coming weeks" and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage.
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 4, 2023
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to. The post In-Game Advertising Is Poised For A Growth Spurt In 2023 appeared first on AdExchanger.
Adweek
JANUARY 4, 2023
Whether Elon Musk remains at the helm of Twitter or hands over the reins to someone else--Myspace founder Tom Anderson, anyone?--the platform is in for more seismic changes following the mogul's $44 billion acquisition of the platform in October. After eliminating or accepting the semi-voluntary resignations of more than half the platform's prior staff (an.
Martech
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.
Adweek
JANUARY 4, 2023
Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. Although Atlanta-based Majority ultimately came out on top, the seven agencies in this category represent astounding work across culture, comedy and sustainability. Some like Gut and Special Group U.S. are already.
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AdExchanger
JANUARY 4, 2023
Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof. The post Meta And Apple Face Fines And Privacy Headwinds In Europe appeared first on AdExchanger.
Adweek
JANUARY 4, 2023
While the revolving door has slowed at Twitter of late, as there aren't that many people left to go through it, product engineering lead Behnam Rezaei took his turn Tuesday after roughly five-and-a-half years with the company. Rezaei tweeted about his departure Wednesday, saying in the comments that it was a personal decision, and the.
Marketing Dive
JANUARY 4, 2023
In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.
Adweek
JANUARY 4, 2023
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that it's enabling Unified ID 2.0 (UID2) to transact across a group of Paramount's owned and operated streaming channels housed within EyeQ, the company's video advertising platform. Between the lines UID2, which was developed by The.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JANUARY 4, 2023
This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Do you really need an implementation partner? You may be fortunate enough to have an in-house IT team qualified and ready to guide you through building your DAM , but it’s more likely that you’ll be looking to hire a third-party vendor to guide you through the process and d
AdExchanger
JANUARY 4, 2023
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast from the days of linear TV buying against program guides. The post The Blockbuster-Era Law Behind Connected TV’s Transparency Problem appeared first on AdExchanger.
Martech Series
JANUARY 4, 2023
Semantix, Inc, a leading Latin American end-to-end data platform provider (“Semantix”), today announced it has entered into an agreement to acquire Elemeno Inc. (“Elemeno”), a US-based, cloud-managed, machine learning operations (MLOps) platform provider focused on helping businesses leverage the benefits of artificial intelligence. Elemeno specifically aims to automate the development, deployment, and management of machine learning (ML) software with an easy-to-use interface and, in so doing, a
AdExchanger
JANUARY 4, 2023
Goodway Group has chosen Jay Friedman as CEO. Friedman assumes the chief executive position after more than 16 years at the company, most recently as president. Former CEO David Wolk. The post Goodway Group Names Jay Friedman As New CEO appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JANUARY 4, 2023
Leading Microsoft partner expands solution portfolio to include chat-based mobile digital assistant. Hitachi Solutions America , Ltd., a leading global cloud-services systems integrator who specializes in Microsoft business applications and technologies, today announced it has closed the intellectual property asset purchase for Yesflow, an AI-powered enterprise mobile digital assistant that complements Microsoft Dynamics 365.
AdExchanger
JANUARY 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment. The post Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing Embraces Chatbot Mode appeared first on AdExchanger.
Martech Series
JANUARY 4, 2023
Caden is reinventing personal data gathering, measurement, and addressability via an ethically built platform that puts consumers first by compensating them for their data and empowering them to control it. Next-generation personal data company Caden has raised an oversubscribed $6 million seed round led by Streamlined Ventures bringing total funds raised to $9.4 million.
AdExchanger
JANUARY 4, 2023
Phase one of Nielsen ONE is finally complete. Nielsen ONE Ads, the first module of its cross-screen measurement platform Nielsen ONE, will be available this month. Nielsen ONE sits at. The post Nielsen Releases Nielsen ONE Ads In The Fight For Its Life appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JANUARY 4, 2023
The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers.
AdExchanger
JANUARY 4, 2023
Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new function within the AND platform, its DSP, to automate addressable. The post Ampersand Automates Addressable TV Planning appeared first on AdExchanger.
Martech Series
JANUARY 4, 2023
Katalon , the leading provider of the most modern, comprehensive software quality management platform, announced that it was named a Representative Vendor in the 2022 Gartner Market Guide for AI-Augmented Software Testing Tools. According to the Gartner Market Guide for AI-Augmented Software Testing Tools, “By 2027, 80% of enterprises will have integrated artificial intelligence (AI)-augmented testing tools into their software engineering toolchain, which is a significant increase from 10%
Marketing Dive
JANUARY 4, 2023
Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JANUARY 4, 2023
Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs. The distinction is based on feedback and ratings from customers who have experience with the Iterable team and its platform.
Basis
JANUARY 4, 2023
Digital advertising is recalibrating. It seems like at every turn, there is something new, unpredictable and unfamiliar. Content platforms are adding commerce, and commerce platforms are adding content (and ads), all in an effort to boost revenue. Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform.
Martech Series
JANUARY 4, 2023
New research published in the Data Science Issue of AACC’s The Journal of Applied Laboratory Medicine. Breaking research demonstrates the efficacy of two data analytics-based strategies that clinical labs employed to meet COVID-19 testing demands during the height of the pandemic. These findings, published in the Data Science Issue of AACC’s The Journal of Applied Laboratory Medicine , give labs a blueprint for using data analytics to ensure patient access to testing during future
Digiday
JANUARY 4, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. Over two years ago, a reckoning shook up the media industry: companies were too white and too male-dominated. The murder of George Floyd in May 2020 put a spotlight on newsrooms’ lack of coverage and attention on racial and social justice issues.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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