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Nielsen is hitting the (ad) campaign trail.
On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that’s linear, connected TV, desktop or mobile.
“Ultimately, Nielsen One will allow advertisers and publishers to plan and transact on a single set of metrics across linear and digital.
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