Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality.

Marketing 121

Marketing MarTech 121

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Marketing 115

Marketing Finance Cookies Impressions 115

VideoWeek

SEPTEMBER 28, 2023

We’re delighted today to be launching the digital edition of the CTV Advertising Guide 2024. The guide lays out the current state of play in the European CTV advertising market. You can download your free copy here. Follow VideoWeek on Twitter and LinkedIn.

Advertising 98

Advertising Retail Media Marketing 98

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Marketing 118

Marketing SEO MarTech 118

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Click Through Rate 96

Click Through Rate Marketing Conversion MarTech 96

Ad Rants

OCTOBER 11, 2023

Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. Getting your message across in today's fast-paced, digitally saturated, and highly competitive landscape can be tough. So, are you ready to supercharge your local marketing with visual craft?

SEO 222

SEO Brand Awareness Audience Marketing 222

AdExchanger

DECEMBER 11, 2023

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies and tactics for connecting with customers and prospects in a digital-dominant, omnichannel reality.

Marketing 109

Marketing 109

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Marketing 127

Marketing eCommerce Mobile Ads MarTech 127

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. But what about interruption marketing?

Retail 110

Retail Marketing Fashion Audience 110

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Retargeting 88

Retargeting Retargeting platforms Conversion Rate Conversion 88

Smart Insights

JULY 19, 2023

Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what … The post SWOT analysis template examples appeared first on Smart Insights.

Marketing 98

Marketing 98

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. How can we increase engagement and guide these unseen visitors toward becoming known? What strategies can increase the likelihood of form fills? With a plethora of non-gated assets available, the challenge intensifies.

Audience 100

Audience A/B Testing Machine Learning MarTech 100

Ad Rants

AUGUST 24, 2023

Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. This is where SEO practices for international websites can help.

SEO 188

SEO Audience ROI Retail 188

Martech Series

SEPTEMBER 15, 2022

Beroe, a global SaaS-based procurement intelligence, and analytics provider, and Cirtuo, the pioneer of digital category management, announced their strategic partnership enabling companies to further enhance the creation and continuous improvement of robust category strategies. Chief Executive Vel Dhinagaravel.

MarTech 88

MarTech Marketing 88

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

APRIL 18, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. What goes into a successful ABM strategy? Visit Digital Marketing Depot to get your copy now. Interaction management.

MarTech 105

MarTech Marketing 105

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing 105

Marketing Public Relations MarTech Agency 105

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

Marketing 117

Marketing eCommerce Retail MarTech 117

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. This sets the course for your entire AI-driven strategy. As you craft these objectives, consider the following points: Marketing efficiency. Sales and marketing alignment.

ROI 110

ROI MarTech Marketing Conversion 110

Martech

APRIL 19, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. Don’t miss out on the opportunity to make sense of your marketing attribution and get to value quickly with our easy-to-follow guide.

Marketing 75

Marketing ROI MarTech Advertising 75

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. How do you learn the optimal strategies? He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. It changed everything. How do you keep up with all those changes?

MarTech 95

MarTech Marketing Media Agency 95

Ad Monsters

APRIL 19, 2024

Sowing Seeds of Strategy: Kate Lavin, Editorial Director, Marijuana Business Daily, shares her insightful approach to cannabis content in a complex regulatory landscape. Through shadow bans and shifting sands, her insights illuminate the path for cannabis businesses aiming to flourish in a market that’s as challenging as it is promising.

Retail 89

Retail Education Manufacturing Audience 89

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K

eCommerce 113

eCommerce Retail MarTech Education 113

Martech

NOVEMBER 29, 2023

CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. Dig deeper: MarTech’s Guide to GDPR Understanding consent management platforms CMPs are tools designed to facilitate the process of obtaining, storing and managing user consent.

GDPR 113

GDPR Banner Cookies Pop-Up 113

Martech Series

NOVEMBER 15, 2022

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year. Marketing Technology News: ibex Named One of The Best Places To Work for Women 2022 in Central America and Caribbean.

Media 101

Media Marketing SEO ROI 101

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

Marketing 95

Marketing Cookies MarTech Audience 95

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

MarTech 102

MarTech Marketing ROI Data Management Platform 102

Playwire

NOVEMBER 20, 2023

SEO is Your Guide : Chart a course through the digital landscape with smart SEO strategies. Diversify Your Monetization Techniques : Whether it's ad monetization, affiliate marketing, or brand partnerships, diversification is crucial. Think of your audience as your passport to monetization success.

SEO 52

SEO Affiliates Audience Marketing 52

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Communications 120

Communications Audience Marketing Impressions 120

Martech

OCTOBER 10, 2023

As a result, ecommerce and digital storefronts have surged. This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms. To stay competitive, companies must adapt their digital marketing strategies.

Pop-Up 120

Pop-Up Banner eCommerce Audience 120

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. It can optimize content and assist with the creation of digital strategies.

Marketing 139

Marketing Native Advertising SEO MarTech 139

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 122

Conversion Rate Cookies A/B Testing ROI 122

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Agency 109

Agency Communications Machine Learning Conversion 109

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. And they can help guide you to actual results. Enter – Marketing Consultants and digital marketing consulting services! What Is a Digital Marketing Consultant?

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing 83

Marketing Communications MarTech 83

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140