Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data.

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VideoWeek

MAY 8, 2024

The US broadcaster said the data will be bundled into deals “at no additional cost”, allowing marketers to see the impact of ads on outcomes, such as site visits or product searches. The image-sharing platform has also upgraded its AR asset creation capabilities, enabling users to virtually try on a brand’s products.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market?

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Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. The platform even offers network-level reporting, which informs advertisers on which streaming network their ads are most effective.

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

DECEMBER 15, 2022

As a reminder, Adelaide’s AU attention metric measures an ad’s likelihood of attention and subsequent impact using a machine learning algorithm trained to proxy outcomes. Looking at it from the brand side, Giacchetti said it’s too early to tell the impact of attention metrics on SSPs.

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Demand Side Platform Machine Learning Advertising Media 52

Digiday

APRIL 18, 2023

“We also found it was clear that an effective and private advertising campaign is going to utilize a combination of different privacy-preserving signals… this indicates that machine learning can play a significant role in driving results and filling the gaps left by the removal of third-party cookies.”

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Audience Cookies Demand Side Platform A/B Testing 65

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. The AI and machine learning technology decide what the ideal bid is, how much each stakeholder offers, and who wins the offer.

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Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. The tools are there already, it’s just whether marketers are willing to trust the technology with their money. Havas Media Group is a prime example.

Media 68

Media Machine Learning Demand Side Platform Agency 68

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

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Advertising Cookies CPM Retargeting 76

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. make a purchase).

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Digiday

FEBRUARY 1, 2023

“There is a place for someone with enough market intel to step in and perform curation on the supply-side and then package that inventory up for the demand-side to purchase,” said Ryan Eusanio, managing director of digital activation at Omnicom Media Group. This won’t happen overnight, obviously.

Agency 68

Agency Media Ad Tech Demand Side Platform 68

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Does it leverage machine learning in any capacity? And, these specialized DSPs represent around 20% of the mobile ad programmatic market now. That all depends.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 125

Basis

AUGUST 23, 2023

The programmatic ecosystem was essentially becoming so difficult to navigate within a second-price framework that the market needed a switch. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Enter bid shading. above the next highest bid).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

Advertising 52

Advertising Cookies CPM Retargeting 52

InMobi

JANUARY 25, 2022

Even though Android users are a highly valuable audience in their own right, many mobile marketers have historically seen a higher return on their investment when targeting iOS users. And in markets like the U.S., Still, most industry observers expect this to be a short-term pivot.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions.

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Basis

JULY 1, 2022

The programmatic ecosystem was essentially becoming so difficult to navigate within a second-price framework that the market needed a switch. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Enter bid shading. above the next highest bid).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

InMobi

JULY 8, 2021

Considering a 25-30% opt-in rate for US, that's still equivalent to 30 million people on iOS , putting the combined total addressable market at more than 160 million devices. And in Android-first markets like India and Indonesia, the total numbers are even greater. For opted-out iOS inventory, focus on contextual targeting.

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Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

AUGUST 8, 2023

Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Demand-Side Platforms (DSPs) By incorporating data clean rooms, homomorphic encryption, differential privacy, and secure multi-party computation , DSPs can navigate the balance between ad personalization and user privacy.

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VideoWeek

MAY 5, 2023

Top Stories RTL’s Ad Revenues Hit by Severe Dip RTL Group posted its Q1 financial results this week, reporting a nine percent drop in group revenues year-on-year attributed in large part to a tough TV advertising market. Google had claimed that it doesn’t have a high enough market share to warrant claims of abuse of market power.

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Advertising Ad Tech Video Ads Machine Learning 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Have you ever wondered, how does in-app advertising work? Then this guide is for you.

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Advertising Ad network Ad Ops Banner 52

VideoWeek

AUGUST 25, 2023

The outlook suggests Alibaba, Alphabet, Amazon, ByteDance and Meta will yield a combined market share of 51.9 MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. Advertisers will automatically appear in search results and can opt out within TikTok’s ad platform. percent by 2024.

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Media Retail GDPR Agency 52

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 135

Machine Learning Marketing ROI Demand Side Platform 135

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

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Machine Learning Advertising Marketing Conversion 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Agency Media Ad Tech eCommerce 52

Adtelligent

JULY 19, 2022

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Paid ads usually use the pay-per-click (PPC) metric; marketers pay for each click on the ad. Importance. Semantic search.

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Advertising Video Ads Banner Display Advertising 98

VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4 The Week in TV.

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Media Ad Tech Agency Demand Side Platform 52

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

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Advertising Marketing Demand Side Platform Banner 80

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google Ad Manager 360. Automated Reporting.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

illumin

DECEMBER 10, 2019

Acuity se está consolidando en el mercado de las soluciones programáticas al ofrecer opciones complejas de forma accesible, a través de un soporte personalizado en inglés y español, permitiendo contar con todos los partners relevantes del mercado, al tiempo que amplían brand safety, visibilidad y antifraude.

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Demand Side Platform Machine Learning Marketing Advertising 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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