Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech tools are responsible for ad placement, targeting, tracking, and spending on multiple websites and applications.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Ad Monsters

NOVEMBER 28, 2024

Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits.

Advertising 105

Advertising Demand Side Platform Audience ROI 105

Digiday

JUNE 12, 2025

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise.

Demand Side Platform 63

Demand Side Platform Impressions Audience Marketing 63

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 98

Demand Side Platform Media Machine Learning Ad Exchange 98

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 111

CPC Demand Side Platform CPM Media 111

Digiday

JUNE 12, 2025

But many of those decisions are left up to advertisers and the demand-side platforms they deploy to do their programmatic ad buying. Fewer decisions are made by publishers and the supply-side platforms they use to sell impressions. But it doesn’t have to be that way.

Demand Side Platform 52

Demand Side Platform Impressions Media Advertising 52

VideoWeek

NOVEMBER 25, 2024

The Series B startup already works with a number of high-profile brands, including PetSmart and Weight Watchers, allowing them to create and activate audiences across a range of paid media. If we extend that to CTV, and the high impression cost of CTV, that value starts to multiply very quickly.”

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 93

Click Through Rate Demand Side Platform Agency Media 93

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

Demand Side Platform 98

Demand Side Platform Audience Manufacturing Advertising 98

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. DSPs go beyond just purchasing ad impressions.

Demand Side Platform 40

Demand Side Platform Ad Exchange Data Management Platform Ad Space 40

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. Off-site media. Brand engagement.

Retail 98

Retail Media Demand Side Platform Ad network 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. Lucrative as this can be, it can also have an adverse effect.

Media 90

Media Demand Side Platform Ad Tech Impressions 90

MNTN

FEBRUARY 12, 2025

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. billion impressions between September 2022 and January 2023. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Where does it go?

Demand Side Platform 112

Demand Side Platform Viewability Impressions Ad Tech 112

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. How Do Meta-DPSs Work?

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Martech Series

JANUARY 5, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. It is important that the industry moves and considers sustainability in buying decisions.

Demand Side Platform 98

Demand Side Platform Advertising Impressions Media 98

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Adtech platforms are typically involved with search advertising, display advertising , video advertising , mobile advertising, and the placement of ads on websites and networks.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

MNTN

JANUARY 22, 2025

Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly. This precision targeting improves relevance, reduces wasted impressions, and increases conversions. Here are the key advantages: 1.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Martech Series

MARCH 1, 2023

Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.

Demand Side Platform 97

Demand Side Platform ROI Impressions MarTech 97

Digiday

SEPTEMBER 16, 2022

After hearing more about the plan, it’s safe to say Minute Media drinks from that same well. Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. On that latter point, Minute Media really wants those publishers to see it as an upmarket version of a typical SSP.

Media 73

Media Impressions Ad Tech Demand Side Platform 73

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions.

Advertising 129

Advertising Impressions Demand Side Platform Conversion 129

Martech Series

NOVEMBER 29, 2022

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.

Demand Side Platform 98

Demand Side Platform Cookies Ad Tech MarTech 98

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

Viewability 111

Viewability Demand Side Platform Cookies Impressions 111

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. At that time, they were very anti ever working with a [demand side platform]. The question is, when will it start?

Agency 92

Agency Media Demand Side Platform Ad Tech 92

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. If so, here’s what you should know. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98