Martech Series

AUGUST 4, 2022

New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges. At a time when North American marketers are being called on to raise their games as masters of data and ROI, new research from GfK and the CMO Council shows that they face a host of obstacles to data-driven success.

ROI 105

ROI MarTech Communications Marketing 105

Martech Series

DECEMBER 11, 2022

These capabilities improve automation, quality of data, and present significant opportunities for ROI. The Connector bonds a specific ABBYY Vantage skill to an M-Files document classification and then links data extracted by the skill to properties (metadata) on the content.

ROI 98

ROI Electronics Manufacturing MarTech 98

Martech

APRIL 11, 2022

Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy. The biggest trend to watch for is testing data sources.

Marketing 106

Marketing Banner Machine Learning ROI 106

Martech

JANUARY 3, 2023

How using a CDP can help CPGs harness the value of first-party data. How to ensure first-party data drives ongoing ROI for CPGs. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Establishing (or replacing) centralized audience activation management.

ROI 102

ROI Control Group Audience Cookies 102

Martech Series

FEBRUARY 15, 2023

“Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 98

Retail ROI Food MarTech 98

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.

Machine Learning 98

Machine Learning Cookies ROI MarTech 98

Martech

FEBRUARY 2, 2023

That’s also going to help to prove out ROI.” ” Dig deeper: Failure to get the most out of data clean rooms is costing marketers money Get MarTech! The post How data clean rooms might help keep the internet open appeared first on MarTech. In your inbox. Subscribe Processing.

Cookies 117

Cookies Audience MarTech ROI 117

Martech Series

JUNE 22, 2022

“With its latest updates, Reltio is introducing advanced data quality management capabilities that provide real-time visibility and automated monitoring that will help organizations address these issues.”. Marketing Technology News: MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix.

Machine Learning 98

Machine Learning Healthcare ROI MarTech 98

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). Designing a platform with scalability in mind will help ensure the DSP can handle an increase in usage. The primary function of a DSP is to purchase ad inventory. to just 1.2%.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Automatad Inc.

NOVEMBER 23, 2023

They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. AdTech Ecosystem The integral platforms or intermediaries in adtech enhance ad space buying and selling. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

MARCH 15, 2023

Current trends in the AdTech and MarTech industries are emphasizing the importance of zero-party data. Brands, publishers, and agencies include various data acquisition scenarios in their marketing strategies to obtain more zero-party data. marketplaces or exchanges) and data management platform (DMP) vendors.

GDPR 52

GDPR Audience Cookies eCommerce 52

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Access to a large pool of publishers means advertisers can get a better ROI.

Advertising 124

Advertising Marketing Ad Exchange Retail 124

Martech

MARCH 15, 2022

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. The challenges of adtech.

First-Party Cookies 126

First-Party Cookies Cookies Ad Exchange Impressions 126