Paleo AdTech

MAY 3, 2022

Brian also relates the saga of how relentless entrepreneurial instincts and a litigious customer got him into trouble with the authorities at Princeton, where he majored in computer science.

Media 40

Media Ad network Ad Tech Conversion 40

MNTN

JUNE 24, 2022

In digital marketing news, travel brands have an opportunity right now to both win back old customers and gain new ones. For Travel Brands, Customer Loyalty Is Up for Grabs – While Covid-19 restrictions fluctuate around the world, the travel industry is still seeing strong demand from customers.

Marketing 97

Marketing Viewability eCommerce Media 97

Kevel

MARCH 14, 2022

Define your ideal customer. We recommend creating an ideal customer persona before sending your first email. Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings , internal promotions , native ads , and more - so you can drive new revenue and take back the Internet.

Advertising 52

Advertising Retail ROI Audience 52

Kevel

MARCH 23, 2022

Advertisers care about promoting their products to their target customers (demographics, psychographics, interests, and so on). As mentioned, advertisers want to reach their target customers. This hyper targeting is valuable to advertisers, as it allows them to get closer to their ideal customers. Take WeTransfer.

Banner 52

Banner Audience ROI Retail 52

VideoWeek

AUGUST 5, 2022

TikTok Teams Up with Ticketmaster. TikTok and Ticketmaster announced a new partnership on Friday that enables users to buy tickets on the social video platform. Following disappointing results last week, Fries told analysts that Liberty Global’s integrated entertainment offering was key to its customer retention strategy.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Kevel

APRIL 17, 2022

Custom event engagements and engagement rates. Such insights help advertisers understand what phrases potential customers are using and which ones resonate. Customers like Ticketmaster , Yelp , Strava , Mozilla, and many more have already launched successful ad platforms on Kevel. Audio cost per completion.

Impressions 52

Impressions CPM Retail Conversion 52

Kevel

MARCH 23, 2022

Audience: With ad products across Gmail, Google.com, YouTube, and a network of millions of publishers, Google provides an unparalleled ability to reach custom audiences, even down to specific sites and YouTube channels. Customers like Ticketmaster , Yelp , Strava , Mozilla, and many more have already launched successful ad platforms on Kevel.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Kevel

JUNE 7, 2022

It takes time to customize auction logic and ensure it’s up-to-date with current tech innovations. That’s why companies like Ticketmaster , Klarna , and Yelp are increasingly turning to Kevel to easily incorporate auction logic into their in-house ad platforms. Of course, that path could take months and countless engineering hours.

Ad Server 52

Ad Server Impressions CPC CPM 52

Digiday

JULY 25, 2022

One of the products that Decrypt Studios, the commercial production house under crypto news publisher Decrypt, offers its clients is custom events, and according to CRO and publisher Alanna Roazzi-Laforet, it’s a standard practice to issue NFTs or tokens as tickets to those events. Going consumer.

Audience 60

Audience Food Impressions Media 60

Kevel

MARCH 28, 2022

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings , internal promotions , native ads , and more - so you can drive new revenue and take back the Internet. Customers like Ticketmaster , Yelp , Strava , Mozilla, and many more have already launched successful ad platforms on Kevel.

CPC 52

CPC CPM CPA Impressions 52

Martech

NOVEMBER 15, 2021

Target customers. Key customers include Integrate, TripActions and Okta. Know how your customers interact with your advertising today and into the future. The company serves its customers by providing marketing and media performance measurement, attribution and optimization. Target customers. Target customers.

Marketing 110

Marketing Machine Learning ROI Cookies 110