Adweek

JULY 14, 2022

ABC reality juggernaut The Bachelorette is the star of Twitter's test of custom timelines on the web. The social network said custom timelines are crafted by developers and populated with tweets and other media from accounts, hashtags and other surfaces om the platform related to a specific theme.

Media 231

Media 231

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Machine Learning 142

Machine Learning Communications MarTech Audience 142

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Communications 124

Communications GDPR Healthcare MarTech 124

Adweek

MAY 8, 2023

Brands used to have to worry separately about their customers, whom they hope would say nice. More and more people are creating content: 30% of people 18-24 consider themselves creators, as do 38% of those 25-34, according to a 2022 HubSpot survey. People are living their lives digitally, and potentially becoming famous in doing so.

Marketing 251

Marketing 251

Seth Godin

FEBRUARY 7, 2024

[and all customers are different.] Customers are why you’re here. The customer who spends 100x as much as the average customer might be worth considerably more attention and care. The customer who has feedback that will help you understand how to serve similar customers might be worth listening to more closely.

117

117

Adweek

FEBRUARY 29, 2024

Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued by endless conversations and articles about AI and its impact on our work.

Machine Learning 290

Machine Learning Conversion Marketing 290

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

ROI 112

ROI MarTech Retail Conversion 112

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. An often overlooked feature of CX is sound. This is TD’s first sonic identity,” said Strawn.

Communications 123

Communications MarTech Impressions Video Ads 123

Adweek

APRIL 18, 2024

Heineken is the latest brand getting comfortable with generative AI chatbots.

282

282

Seth Godin

FEBRUARY 14, 2024

That said, one reason for the stickiness of tipping is that the act of doing it offers benefits to the customers. The person leaving a tip is given a vivid reminder of their power as a customer. It gives the customer a sense of control. It gives the customer a sense of control. The first is ritual. The second is control.

98

98

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 145

Retail MarTech Communications eCommerce 145

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

ROI 81

ROI Marketing Communications MarTech 81

Seth Godin

JANUARY 9, 2024

Great customer service is expensive, but it’s also free. It’s free because delighting a customer who has an issue is the single cheapest way to not only keep that customer, but also have them spread the word. It’s not as expensive as having a car towed away, but it supports customer loyalty and decent margins.

Communications 112

Communications Marketing 112

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

Audience 136

Audience MarTech Marketing 136

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. The post SaaS companies embrace digital customer success appeared first on MarTech. Get MarTech!

MarTech 120

MarTech Marketing 120

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Conversion 110

Conversion Education ROI MarTech 110

Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales.

eCommerce 109

eCommerce MarTech Retail Marketing 109

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing 119

Marketing MarTech Media 119

Martech

OCTOBER 11, 2023

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Click here to view more MarTech webinars.

MarTech 112

MarTech Marketing 112

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 108

Non-Profit GDPR MarTech Conversion 108

Martech

APRIL 11, 2023

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. Click here to view more MarTech webinars.

MarTech 104

MarTech Marketing Advertising 104

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches. In your inbox.

MarTech 107

MarTech Conversion Rate Finance Conversion 107

Seth Godin

AUGUST 21, 2023

In the life of every enterprise, the moment arises when a choice has to be made: Are you here for your customers, to give them what they seek, or are you trying to do something to your customers, to squeeze out extra income? It’s entirely possible your customers want to pay a lot but get more than they paid for.

84

84

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

MarTech 116

MarTech Marketing Audience 116

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Communications 122

Communications GDPR Healthcare MarTech 122

AdPulp

JANUARY 26, 2024

It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin.

110

110

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Conversion Rate 105

Conversion Rate Manufacturing Conversion ROI 105

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood? In your inbox.

Retargeting 102

Retargeting Retargeting platforms Conversion Rate Conversion 102

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. In your inbox.

Healthcare 117

Healthcare GDPR Finance MarTech 117

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Marketing 106

Marketing A/B Testing MarTech Audience 106