Digiday

MAY 18, 2023

On Tuesday May 23rd, HBOMax will rebrand and officially drop “HBO” from its name to become simply “Max.” Warner-Discovery is using digital, social, out-of-home, radio and linear TV as well as the company’s owned and operated channels to tout the rollout of Max.

Media 68

Media Marketing 68

The Ad Tech Blog

MARCH 7, 2024

This involves crafting a data protection plan that incorporates risk assessment, the implementation of data security measures , and regular monitoring and updating of these measures. The plan should not only safeguard customer information but also ensure compliance with the Act’s provisions on data privacy and security.

130

130

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

MarTech 121

MarTech Marketing Media 121

Adweek

MAY 3, 2023

If it's not visas, it's accommodation, moving costs or planning of a new life. HSBC, which used to describe itself as "the world's local bank," aims to take the financial issues away from customers with its new services. Moving to a new country can be an endurance. and through its latest campaign, HSBC will strengthen.

Marketing 256

Marketing 256

Exchange Wire

APRIL 24, 2024

On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [.]

Cookies 98

Cookies Advertising 98

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. Help them and teach them how to plan and prioritize tactics that support strategy.

Conversion Rate 124

Conversion Rate Manufacturing Fashion Conversion 124

illumin

FEBRUARY 22, 2024

What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter. In contrast, Amazon Prime has instead decided to transition all its customers to an ad-supported model and offer a higher-priced package for those wishing to skip out on the commercials.

Shipping 115

Shipping Ad Tech Advertising Audience 115

The Ad Tech Blog

MARCH 8, 2024

Startups must provide clear, conspicuous privacy notices, design and implement a written information security plan, and take measures to protect against unauthorized access to consumer information. These components ensure that customer data is handled securely and with transparency.

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Ad Rants

DECEMBER 1, 2022

It's more about understanding your customers, their goals, needs, and preferences. A marketing strategy is a plan for the company to achieve its promotional objectives. The planning includes outlining the target audience and outreach channels for a certain period. Applications of AI in Marketing.

Marketing 240

Marketing Audience Advertising 240

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches. In your inbox.

MarTech 107

MarTech Conversion Rate Finance Conversion 107

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

MarTech 110

MarTech ROI Marketing Media 110

Martech

APRIL 15, 2024

Please include specific examples of where the deep link should take a customer in their journey and what messages should be in the push notifications. Format) Please include specific examples of where the deep link should take a customer in their journey and what messages should be in the push notifications. Please keep answers simple.

Conversion Rate 101

Conversion Rate Conversion MarTech Marketing 101

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. AI can tailor customer interactions, leading to deeper engagement and loyalty.

ROI 121

ROI MarTech Marketing Conversion 121

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

MarTech 144

MarTech Communications Marketing Data Management Platform 144

Martech Series

JANUARY 1, 2023

LivePerson , Inc is providing confirmatory notice, pursuant to the requirements of Nasdaq Listing Rule 5635(c)(4), of recent grants of equity-based incentive awards that LivePerson made under its Inducement Plan. 2018 Inducement Plan (the “Inducement Plan”) to provide equity-based incentive awards to new hires.

Conversion 88

Conversion MarTech Media Marketing 88

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” It uses generative AI to provide insights and recommendations for sellers.

MarTech 99

MarTech Shipping eCommerce Education 99

AdExchanger

JANUARY 3, 2024

According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […] The post Bye-Bye Sizmek!

Ad Server 120

Ad Server Advertising 120

Martech Series

AUGUST 16, 2022

Adding Multi-Enterprise Visibility, Order Management, and Transportation Management to extend Kinaxis’ vision for end-to-end concurrent planning. This acquisition will seamlessly activate supply chain concurrency from planning through last-mile execution,” said John Sicard, Kinaxis CEO. Kinaxis Inc.,

Manufacturing 91

Manufacturing MarTech Marketing 91

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertising 117

Advertising Marketing Geo targeting Retail 117

Digiday

APRIL 17, 2024

With some 144 million customers shopping via in-store and online, the retail giant has connected its Walmart Luminate insights unit with its sales network Walmart Connect to help the company’s suppliers better plan for accommodating customers’ needs.

Retail 81

Retail Media Marketing 81

Martech

APRIL 17, 2024

Use customer data to inform email programs. Email was the quick pivot, the messaging and the low-cost way to insert their companies into the customer experience in the inbox. Not that email hasn’t been great over the last 25-plus years that we’ve used it to connect with customers. The answer is, sadly, not much.

Pop-Up 123

Pop-Up MarTech Marketing Conversion 123

Martech

MARCH 11, 2024

The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place.

Marketing 112

Marketing MarTech Advertising Media 112

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong? There could be several factors contributing to this issue.

Marketing 111

Marketing MarTech Audience Communications 111

Martech Series

FEBRUARY 27, 2023

nCloud Integrators, Gainsight preferred partner and a leader in Gainsight implementation and administrative services, announced Gainsight training with custom content based on a company’s live Gainsight instance and its features, functionalities and workflows. This enables us to develop custom training in various formats,” states Jacobs.

Education 84

Education Communications MarTech Marketing 84

Martech

DECEMBER 4, 2023

Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months. I submit that you will get more value from generative AI if you first start using AI to better understand your data and get closer to your customers.

MarTech 125

MarTech Marketing Conversion 125

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid.

Cookies 131

Cookies Marketing CPA GDPR 131

Ad Monsters

DECEMBER 6, 2023

“What sets our AI suite apart is the vast scale of proprietary data we tap into before considering third-party or customer first-party data,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “In AI is also used in predictive audience modeling, customer value optimization, and bidding and forecasting precision.

Advertising 127

Advertising Media Machine Learning Audience 127

Martech

JUNE 28, 2023

The main differences are enterprise-level support and the integration of a customer data platform. It has free and paid plans. Heap offers both free and paid plans. It analyzes user actions based on their journey through different touchpoints like customer reactions after introductory emails. Plans start at $9.

GDPR 113

GDPR A/B Testing MarTech Conversion 113

Martech

APRIL 8, 2024

Have you applied predictive analytics techniques to forecast future trends or customer behavior? Can you share an example of a project where you successfully used predictive modeling to support strategic planning? How did you use data analysis to propose data-driven solutions for optimization?

Electronics 104

Electronics MarTech Communications Marketing 104

Martech Series

AUGUST 18, 2022

New tools enable digital-led customer collaboration, customer-centric product innovation, and AI-optimized customer management. Gainsight announced a breadth of new capabilities to help companies put customers at the center of their operations, improve Net Revenue Retention (NRR) and drive durable growth. Success Plans.

MarTech 88

MarTech Education Marketing 88

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace.

MarTech 115

MarTech Advertising Marketing 115

AdExchanger

OCTOBER 3, 2023

How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience. The post How Rumpl Uses CTV To Bring New Customers Into Its Fold appeared first on AdExchanger.

Audience 104

Audience Media Marketing Advertising 104

Martech Series

FEBRUARY 24, 2023

This term is interchangeable with demand planning and demand sensing. Demand Planning: Demand planning is an extensive process that commences with forecasting, but its scope exceeds that. Supply planning aims to meet the demand and requires knowledge of the expected customers’ requirements.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

A/B Testing 122

A/B Testing MarTech Conversion eCommerce 122

Smart Insights

MAY 19, 2022

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers.

Marketing 145

Marketing Communications 145

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Have you mapped the behaviors you want your customers to take across your marketing channels? What do you want your customers to do?

Marketing 122

Marketing MarTech Conversion 122

Martech

FEBRUARY 21, 2023

One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.

MarTech 96

MarTech Marketing 96