Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

AdExchanger

DECEMBER 2, 2024

In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Agencies feel the pinch as brands demand more […] The post The Efficiency Trap: Rethinking Value And Cost In Media Buys appeared first on AdExchanger.

Media 107

Media Agency Advertising CPM 107

VideoWeek

OCTOBER 2, 2023

France, like other European markets, is making steady progress towards providing advertisers with tools for effective cross media measurement says Philippe Boscher, head of digital, data, research, addressable TV & innovation at TF1 Publicité. Filmed in Cologne at DMEXCO 2023. Follow VideoWeek on Twitter and LinkedIn.

CPM 81

CPM Media Advertising Marketing 81

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive.

Media 68

Media Cookies Agency Retail 68

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Exchange Wire

JULY 18, 2023

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.]

CPM 98

CPM Media Advertising Marketing 98

Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base. Which is apparently happening now. “At

CPM 79

CPM Media Advertising Machine Learning 79

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. with its Candidates + Causes team.

Advertising 94

Advertising CPM Impressions Video Ads 94

Ad Monsters

DECEMBER 16, 2024

For premium media companies, its about time. Advertisers have mostly focused their publisher media buys on audience targeting, and a lot of the infrastructure built up to support that actually worked against premium publishers. The rise of MFA sites as advertisers chased low CPMs and scale while hurting many good publishers.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Ad Monsters

DECEMBER 2, 2024

Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right. This uncertainty is resulting in fluctuating CPMs and increased costs to subscription customers. In fact, 39% of U.S.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

AdExchanger

AUGUST 3, 2022

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

Retail 108

Retail CPM Media Advertising 108

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.

CPC 111

CPC Demand Side Platform CPM Media 111

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. commerce media spending has skyrocketed to nearly $60 billion. Since spring 2023, commerce media-CTV partnerships have multiplied.

Media 111

Media CPM Retail Conversion Rate 111

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 104

Retail Cookies Agency ROI 104

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. Choosing the right retail media provider is crucial for your advertising strategy. Choosing the right retail media provider is crucial for your advertising strategy. of total US media ad spend by 2027.

Retail 105

Retail Media CPM CPC 105

Paleo AdTech

SEPTEMBER 3, 2024

He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007. Later, Ramsey was CEO at AddThis , acquired by Oracle, and president at Scout Media before joining his old friend and former PaleoAdTech guest Bill Wise at MediaOcean, where he is CDO.

Media 98

Media Ad Server CPM Ad network 98

Ad Monsters

NOVEMBER 4, 2024

Raptive’s Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set. But buyers should care very much about these fees!

CPM 52

CPM Agency Ad network Media 52

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 46

CPM Audience Media Advertising 46

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

Marketing Dive

JUNE 16, 2025

Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more with limited on-platform inventory. By Peter Adams • July 30, 2024 Keep up with the story.

Retail 49

Retail Media Ad Tech Cookies 49

VideoWeek

APRIL 2, 2025

He explores a range of topics, including: – How to make the industry more attractive to young people – The impact of client behaviour on agency models – Principal media and its effect on the industry – The influence of platforms on agency spending – The impact of the CPM model on effectiveness – The limitations of (..)

CPM 52

CPM Agency Media Advertising 52

Exchange Wire

FEBRUARY 1, 2024

Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [.]

CPM 45

CPM Media Entertainment Ad Tech 45

AdExchanger

OCTOBER 14, 2024

Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […] The post To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model appeared first on AdExchanger.

Ad Tech 113

Ad Tech CPM Header Bidding Media 113

Martech

APRIL 8, 2025

Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube. Start by creating demo segments on Meta and YouTube to test creative with different value propositions to see which perform best.

CPM 115

CPM Audience Impressions MarTech 115

Marketing Dive

JUNE 4, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. You can unsubscribe at anytime. Please select at least one newsletter. By Chris Kelly • Dec.

Pop-Up 96

Pop-Up Retail Agency ROI 96

Ad Monsters

APRIL 7, 2023

Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. The post Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Media 96

Media CPC Retail Impressions 96

Advendio

APRIL 23, 2025

Flexible Pricing (CPM, CPC, etc.) Now, you can bill campaigns using a monthly average sales price that reflects actual media spend and delivered quantities—so you’re always on point. Vistar Media Integration (for eligible customers) We’re expanding your reach. Less stress, more efficiency.

CPC 52

CPC CPM Video Ads Media 52

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 96

Healthcare Media Advertising Viewability 96

Marketing Dive

JUNE 5, 2025

Dive Insight: TikTok has been a leading player in social media marketing for the past five years. The company will also launch new Media Mix Modeling badges for marketing partners to drive investment and impact across media channels, and expand the TopView premium ad placement, which places an ad at the top of the app when it is opened.

Advertising 88

Advertising Cookies Ad Tech Retail 88

AdExchanger

NOVEMBER 7, 2023

Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.

Retail 123

Retail Media eCommerce Audience 123

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 130

eCommerce Click Through Rate CPM Advertising 130

AdExchanger

NOVEMBER 19, 2024

This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers.

Advertising 109

Advertising Audience Media CPM 109

Marketing Dive

JUNE 12, 2025

The campaign will be promoted across TV, digital, social media and radio. The brand has also partnered with bilingual digital media outlet Mitú and had a host-read ad on the popular podcast “Call Her Daddy.” You can unsubscribe at anytime. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. © 2025 TechTarget, Inc.

Entertainment 94

Entertainment ROI Agency Retail 94