What are Online Advertising Metrics and KPIs
Ad Ops Hero
JANUARY 25, 2021
The cost includes media cost, agency cost, creative cost, etc. CPM (Cost Per Mille) : This is one of the basic metrics to calculate the cost per 1000 impressions served. The display advertising cost is always based on the CPM model. Formula : CPM = Cost of Advertising / (Impressions generated / 1000). Advertising Metrics.
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