Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.

CPC 105

CPC Demand Side Platform CPM Media 105

AdExchanger

AUGUST 3, 2022

CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.

Retail 85

Retail CPM Media Advertising 85

Digiday

MAY 22, 2024

Thus, the SSP could charge a higher CPM. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Continue reading this article on digiday.com.

CPM 62

CPM Cookies Affiliates Impressions 62

Media Math

JANUARY 17, 2023

As they continue to gain industry adoption, we need to start thinking about how these metrics impact our media buying decisions and how to successfully incorporate them into our marketing plans. So, in what areas do attention metrics impact media buying? Viewable CPM. Planning . Video Completion Rate (VCR). Viewable Rate.

Media 52

Media Viewability CPM CPA 52

Martech

AUGUST 8, 2023

Media buyers don’t know much about bid shading and it’s costing them $6.6 Additionally, 75% of digital media buyers believe that the shift to first-price auctions favors publishers, and 64% say that first-price auctions cause CPMs to increase for them. billion annually, according to a recent study by AI adtech company Cognitiv.

Advertising 98

Advertising CPM MarTech Agency 98

AdExchanger

NOVEMBER 7, 2023

Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.

Retail 109

Retail Media eCommerce Audience 109

Digiday

MARCH 5, 2023

Today begins three days of analyzing the media agency business as Digiday hosts its twice-yearly Media Buying Summit, this spring in New Orleans. The two execs open today’s sessions with a presentation that showcases why this field is exploding and what it can mean for brands and their media agencies. 16 to 18 in Naples, Fla.

Media 65

Media Click Through Rate Agency Conversion 65

Paleo AdTech

DECEMBER 10, 2023

He led the technology team at Right Media that launched the first real exchange for ad networks. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus , a pioneer in programmatic advertising and real-time bidding. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.

eCommerce 125

eCommerce Click Through Rate CPM Advertising 125

Ad Monsters

MAY 16, 2024

As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. Teaming up with attention experts, GSTV’s data was analyzed, revealing superior attention metrics compared to other media channels. Compared to TVision norms, ads on GSTV attract 2.7x

Viewability 89

Viewability Impressions CPM Audience 89

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 74

Healthcare Media Advertising CPM 74

Basis

MAY 16, 2023

Embedded in their lyrics are hints to developing an effective media strategy—specifically, the importance of knowing our audiences, getting clear on our objectives, and providing a journey that meets consumers across the many screens, channels, and platforms where they spend time. Don’t want to keep fishin’ for digital advertising insights?

Media 70

Media AutoMobile CPC CPA 70

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. lower than the average CPM the same week in 2021. Businesses on the brink. That was more than $0.20

Media 59

Media Cookies CPM Pop-Up 59

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Digiday

NOVEMBER 13, 2022

Horizon Media and ad platform Magnite on Monday entered a supply-path optimization deal to consolidate purchases and prioritize connected TV. New York-based Horizon Media, the largest independent media agency in the U.S., New York-based Horizon Media, the largest independent media agency in the U.S.,

Media 59

Media Demand Side Platform CPM Entertainment 59

Digiday

JANUARY 23, 2023

Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it. Still, the end result, to media agencies, is that TTD comes across as less helpful than it used to be. Why fear it?

Agency 70

Agency Media Retargeting CPM 70

Smarty Ads

OCTOBER 2, 2020

In the digitized media-trading environment, advertisers and publishers are making important financial decisions on a daily basis. One has to determine lots of things including clear goals, as well as more specific details, such as choosing the right platform or pricing model. It is important to pay attention to every.

CPC 52

CPC CPM Advertising Media 52

Digiday

JANUARY 29, 2023

And media buyers say there’s actually a chance they’ll succeed at that, for a few reasons. For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. “If Premium should be a higher value that you’re getting from that media.

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

OpenX

JULY 21, 2023

Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. Ben Hovaness , SVP of Marketplace Intelligence, Omnicom Media Group North America, shared that OMG has evolved how they work with supply-side partners. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

Digiday

MAY 4, 2023

Amazon’s rise in the ad industry is well documented with its suite of advertising services equipped to rival its Big Tech peer set with media-generated revenue up 21% year on year during the last quarter, nearing $9.5 CPM to 2.5% CPM, but a 2.5% The cost is moving from $0.01

Media 49

Media CPM Ad Tech Advertising 49

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. Any drops in CPM that occurred were never satisfactorily explained to them. Example of ad running on a Jagran website—image provided by Jagran New Media. “It It was plug and play, so we did not have to change much of our current setup.

Video Ads 105

Video Ads Ad Server Media Ad network 105

AdExchanger

FEBRUARY 22, 2024

Haleon, which owns Advil, Tums, Sensodyne and Flonase nasal spray, has been experimenting with attention measurement alongside its agency Publicis for the past 18 months, said Phil Jackson, Haleon’s director […] The post Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard appeared first on (..)

Media 88

Media Agency CPM Display Advertising 88

Martech Series

SEPTEMBER 26, 2022

OneStream, a leader in corporate performance management (CPM) solutions for the world’s leading enterprises, has been awarded a Top Workplaces 2022 honor by Hearst Connecticut Top Workplaces. OneStream was ranked #10 out of 38 companies in the Small Workplaces category.

CPM 54

CPM Media Finance MarTech 54

Basis

AUGUST 23, 2023

One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Digital Remedy

MARCH 7, 2023

Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. When you work with a media planning & buying strategist for your campaign, you can stay ahead of the curve with impactful benefits that transform results in significant ways.

Media 52

Media Demand Side Platform Audience ROI 52

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 68

Media Pop-Up Agency Banner 68

Digiday

SEPTEMBER 20, 2022

For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. This concept of efficiency that media planners are asked to find for their brands, often, I think, is actually laziness. Programmatic isn’t the best solution. And I don’t think it’s efficient to just scale shitty ads.

Ad Inventory 55

Ad Inventory Media CPM Ad Space 55

Paleo AdTech

MAY 10, 2022

He led the technology team at Right Media that launched the first real exchange for ad networks. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus , a pioneer in programmatic advertising and real-time bidding. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

APRIL 25, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This model was even more mathematically demanding but did well during hard times; FastClick signed up Casale Media, Right Media, and others as customers. internet users.

CPC 105

CPC CPM Ad network CPA 105

Ad Monsters

OCTOBER 20, 2022

“What this tells somebody like me is that while there are challenges in this whole media ecosystem and advertising ecosystem, many of these traditional businesses like networks have very resilient models,” Cahall said. And unfortunately, that’s what a lot of media networks are today. The Accuracy of Viewership .

CPM 84

CPM Cookies Ad Tech Advertising 84

Basis

JULY 1, 2022

One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why Is the vCPM Pricing Model Better than the CPM Model? CPM and vCPM coexist in today’s programmatic advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

CPM is still the popular pricing model used in digital advertising. Suggested reading: vCPM vs CPM: The Critical Factor Publishers Have to Know Why Should You Care about vCPM? Why is the vCPM pricing model better than the CPM model? CPM and vCPM coexist in today’s programmatic advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Digiday

JANUARY 31, 2023

In a custom analysis for Teads, Jounce Media showed that among the 10 largest omnichannel SSP exchanges, Teads ranked in the top spot for supply path optimization (SPO) among web video supply chains — offering 80% directness to DSPs and 100% transparency of its bidstream.

Media 70

Media CPM Agency Impressions 70

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 98

Marketing Brand Lift CPM Viewability 98

Ad Monsters

APRIL 19, 2024

At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. While on stage at Green Media Summit, he openly shared his surgery experience with the audience, not hesitating to discuss his recent ordeal.

Ad Tech 78

Ad Tech CPM Agency Media 78

Digiday

JUNE 8, 2022

In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers to accumulate more first-party data that can boost their advertising businesses. But that doesn’t necessarily mean we’d be willing to pay more for it on a CPM basis.

Audience 59

Audience Media Affiliates CPM 59