Digital Remedy

MARCH 7, 2023

Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. When you work with a media planning & buying strategist for your campaign, you can stay ahead of the curve with impactful benefits that transform results in significant ways.

Media 52

Media Demand Side Platform Audience ROI 52

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Before explaining how these different platforms work together for real bidding, let’s see what each platform does! In fact, it’s a place for advertisers who have a demand for ad space.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From display, to social media, to digital audio , digital out-of-home and beyond, there are opportunities to leverage contextual tactics across a variety of digital formats.

Advertising 75

Advertising Cookies CPM Retargeting 75

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. Plus, one publisher can have hundreds of PMPs, which further complicates an already dizzyingly complex media landscape for marketers.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

Advertising 112

Advertising Marketing Ad Exchange Retail 112

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From display, to social media, to digital audio , digital out-of-home and beyond, there are opportunities to leverage contextual tactics across a variety of digital formats.

Advertising 52

Advertising Cookies CPM Retargeting 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell. Determine your pricing model. Pricing type. Definition.

CPC 52

CPC CPM CPA Impressions 52

Digiday

DECEMBER 6, 2022

What that means is the overwhelming majority — over 90% of online video — now fails the in-stream standard,” said Chris Kane, CEO of programmatic consultancy Jounce Media. Somewhere around 99% of what we considered in-stream in the past on the web is now going to be considered out-stream,” said an ad tech executive. in-stream).

Video Ads 56

Video Ads Demand Side Platform Impressions Brand Awareness 56

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms. How Does In-App Advertising Work?

Advertising 54

Advertising CPM Mobile Ads CPC 54

Automatad Inc.

NOVEMBER 23, 2023

The key players on the source and demand side are publishers, advertisers, users, and adtech providers. Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. It is not highly targeted.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. Instead, the media buying process is done through real-time auctions (RTB) in mere seconds while the page is loading. Social advertising refers to the process of showing ads on all kinds of social media platforms. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Demand-side platforms.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Lemonads

AUGUST 7, 2021

Even though this type of advertising was only used by large brands, the development of independent programmatic tools and third-party platforms have made this technology more accessible. Today, media buyers, advertisers, and other stakeholders can implement this type of advertising without putting a massive dent in their overall budgets.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

SODP

MAY 22, 2023

Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers. Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

RevX

MAY 5, 2022

Today, only 33 percent of advertisers say they can accurately demonstrate and report the financial return on their programmatic media spend (Media Math). But what is holding them back from demanding transparency? How the DSP will assure brand safety? What technology is leveraged for the same?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Automatad Inc.

NOVEMBER 8, 2023

This type of deal guarantees high CPM and is suitable for websites with very high digital footfall. In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Digiday

DECEMBER 13, 2022

. “That’s a very exciting aspect where you’re going to see dynamic monetization from the sell side where we’re going to be optimizing to the best experience as well as trying to achieve the maximum CPM,” said Markey. “And then obviously it has not been adopted from the sell side.

Demand Side Platform 64

Demand Side Platform Audience Ad Server CPM 64

Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

Affiliates 52

Affiliates CPA CPM CPC 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

VideoWeek

OCTOBER 1, 2022

Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions. Top Stories. Magna Predicts Strong Growth in CTV Ad Revenues Next Year.

Agency 52

Agency Media Non-Profit Retail 52

InMobi

SEPTEMBER 30, 2019

Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. This is why interactive, rich media creatives are on the rise.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Basis

FEBRUARY 17, 2023

Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. Cost-per-thousand (CPM) or click-through-rate (CTR) are best suited to measure this. To communicate a message, such as brand history, key differentials, or a new product or program.

CPC 79

CPC Advertising Demand Side Platform Click Through Rate 79

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. The process of buying advertising inventory is automated, thanks to programmatic platforms equipped with online “bidding mechanisms.”.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. They can generate and maximize revenue from media trading on their platforms by applying different margin types. CPM (cost per mille) is the most common option, meaning advertisers pay for every thousand impressions.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads. Publishers can maximize their yield through open auctions or private marketplaces with access to premium mobile demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

MARCH 6, 2023

Take Cafe Media. The company, which handles monetization operations for independent publishers, has been selling impressions with OpenPath, has characterized the benefits of it as “really good’, said Paul Bannister, chief strategy officer at Cafe Media. The ones who have, for now at least, are seeing the benefits. Caveat emptor.”

Ad Tech 65

Ad Tech Impressions Shipping Demand Side Platform 65

VideoWeek

OCTOBER 6, 2023

The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. And the Artificial Intelligence (AI) Subcommittee will assess the impact of AI on the digital media landscape. “AI Advertisers on Adlook’s DSP can use the solution to allocate media budgets in cookieless environments.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Monetize More

MAY 2, 2023

The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. Programmatic deals for publishers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52