Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI Marketing CPA Conversion Rate 52

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Martech

FEBRUARY 7, 2025

Users in-market for jobs in specific industries. Microsoft Search Microsoft may have a smaller audience than Google, but it offers valuable advantages, especially for B2B advertisers: Lower cost-per-click (CPC) Microsoft CPCs are up to 30% cheaper than Google, making it a cost-effective option for limited budgets. Company size.

Advertising 86

Advertising Media Audience Conversion 86

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Machine Learning 129

Machine Learning Marketing CPC Retargeting 129

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms.

CPC 98

CPC Marketing Click Through Rate Electronics 98

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Martech Series

JANUARY 5, 2023

There are many places to send this data, but the struggle is real for many ecommerce marketers who don’t know how to tell if Amazon or Google is the best data feed. But getting the perfect data feed is only half of what marketers need to do. ecommerce market. As of June 2021, the average CPC for Amazon ads was $1.20.

CPC 105

CPC eCommerce Conversion Food 105

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Martech

FEBRUARY 1, 2023

To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,

CPC 122

CPC Banner MarTech Marketing 122

AdExchanger

MAY 9, 2023

Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger. The media industry has a junk food problem.

Ad Inventory 104

Ad Inventory Food CPC Agency 104

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Content marketing and analysis.

SEO 140

SEO Marketing Machine Learning CPC 140

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. What Is SaaS?

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Ad Monsters

DECEMBER 19, 2024

By automating campaign creation and improving metrics like CPC by 10%, the social media discovery platform hoped to set itself apartbut marketers raised eyebrows over transparency issues. Pinterest entered the AI game with Performance+ , an ad tool designed to drive efficiency for advertisers.

Ad Tech 98

Ad Tech CPC Cookies Advertising 98

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Martech

MARCH 7, 2025

Understanding session scope dimensions Session scope dimensions help businesses track user behavior and measure marketing performance. They distinguish between new and returning visitors and help analyze the effectiveness of marketing strategies. Helps marketers understand which sources drive the most engagement.

CPC 108

CPC Shipping Marketing Conversion 108

Martech

FEBRUARY 21, 2025

Your CPC is stable or decreasing. Rising CPCs suggest audience fatigue or poor ad relevance. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting). A low CTR means your creative or targeting still needs work. Your landing page converts.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Ad Monsters

JANUARY 31, 2023

An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics – publishers have the solution, but it requires access to responsible, scalable first-party data. Until recently, marketers and adtech have collected data from internet users at the expense of their privacy – but that’s changing.

Cookies 94

Cookies Marketing Audience CPC 94

Martech

SEPTEMBER 27, 2023

This leads to unnecessary CPC charges, reduced ROI and frustrates customers when they arrive at pages with out-of-stock items. retailer, was unintentionally wasting its advertising budget on products that were out of stock during its Black Friday campaign when CPC rates were already soaring due to heightened competition.

CPC 112

CPC Click Through Rate ROI eCommerce 112

Martech Series

SEPTEMBER 29, 2022

They can easily generate monetizable links for their favorite retailers and can earn a premium cost-per-click (CPC) rate. Marketing Technology News: New Research Shows Streaming Dominates UK Television Landscape, as Time Spent Watching Linear…. Influencer marketing is expected to be a $16.4 Michelle St.

Retail 96

Retail CPC eCommerce Ad network 96

Martech

NOVEMBER 22, 2023

Step 2: Leave more budget at the end of the month Cost-per-click (CPC) reduces at the end of the month, as most competitors run out of money and leave the auction. Taking advantage of this insight, we ramped up our PPC marketing efforts after the 25th of each month, resulting in an extra 50 deals virtually at no extra cost.

Conversion Rate 122

Conversion Rate Advertising CPC CPA 122

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Basis

FEBRUARY 17, 2023

For example, a client may want to focus on increasing market share. Cost-per-landing page visit (CPLPV) or cost-per-click (CPC) are best suited to measure this. Note: CPLPV and CPC are very similar KPIs, but CPLPV requires a pixel placement to ensure a page has fully loaded before counting.

CPC 98

CPC Advertising Click Through Rate Demand Side Platform 98

Martech Series

FEBRUARY 20, 2023

Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert. Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire 8. Why are tools for website optimization crucial?

SEO 105

SEO Marketing A/B Testing Conversion Rate 105

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. Considering the full context of keywords helps marketers avoid unwanted pitfalls and keep their campaigns on track.

CPC 105

CPC Viewability Audience SEO 105

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. Meanwhile, the average CPC of Facebook ads is $1.72

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Martech

DECEMBER 7, 2023

Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Conversion 112

Conversion CPC Advertising MarTech 112

OpenX

MAY 21, 2025

Engagement Models, for example, can help drive results across campaigns optimized for key performance indicators like CTR and CPC for banner clicks, and VTR and CPCV for video performance. Eventually, all inventory curation will harness machine learning, empowering marketers to achieve their goals more efficiently and effectively.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Paleo AdTech

APRIL 25, 2023

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This is a formula Advertising.com later mastered.

CPC 105

CPC CPM Ad network CPA 105

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. 6% still don’t know what AI is. 25% are gearing up to jump on board.

MarTech 106

MarTech CPC Affiliates Conversion 106

Digiday

FEBRUARY 25, 2025

But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Liner, a South Korean AI search engine, has been testing ads in the U.S. Continue reading this article on digiday.com.

CPC 81

CPC CPM Conversion Rate Banner 81

Single Grain

OCTOBER 3, 2019

According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. And I noticed that the CPC kept going down. How Much Do Facebook Ads Cost? 75 per click.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

MAY 8, 2023

billion this year, making this a very profitable market. Since 87% of students rely on a college’s website to research their options , using SEO to boost visibility in the SERPs is a vital part of any education marketing strategy. Universities should also consider cost-per-click (CPC) metrics. After all, 42.8%

Education 111

Education SEO CPC Conversion 111