Digiday

MAY 5, 2024

There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as to how good of a replacement they’ll be for third-party cookies. But a relatively new option popping up more in conversations is data collaborations.

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illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. Essentially, going “cookieless” means you are no longer capturing data identifying individual users through third-party cookies. There are two variations: first-party cookies and third-party cookies.

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Advertising Cookies First-Party Cookies Pop-Up 98

Media Math

FEBRUARY 15, 2022

The panelists tackled the question, “What will consent look like in the post-third-party cookie era?” Here were some of the key themes discussed that advertisers should consider as they fortify their plans for third-party cookie deprecation this year. came up with the GDPR in the first place.”. It’s not the reason the E.U.

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Cookies GDPR Pop-Up Banner 52

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) Some saw, and maybe still see, the CMP as an annoying pop-up. In 2023, five U.S. In 2023, five U.S.

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Pop-Up GDPR Cookies Ad Tech 113

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

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Advertising Pop-Up Machine Learning Ad Space 104

Martech

JANUARY 27, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Think of a cookie recipe. How can cookie revenue be apportioned to individual ingredients? Good morning, Marketers, enjoying remote working? Quote of the day. Both are critical.

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Pop-Up Cookies MarTech Marketing 97

Ad Monsters

DECEMBER 16, 2022

New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. Global regulators, the US government and big tech stepped up to change all of that, and publishers and advertisers started taking initiative to make drastic changes. . That’s why we created Decoder. .

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Cookies Pop-Up Ad Tech Retail 73

Ad Monsters

SEPTEMBER 23, 2022

The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data. These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. Instead, they steer them in a way that makes them give up their most personal data. .

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Pop-Up GDPR Ad Tech Cookies 75

Paleo AdTech

DECEMBER 10, 2023

“I was devastated,” she tells Jill and Marty in this candid but up-beat look back. Orbitz is celebrated and/or reviled in advertising history for its prolific use of pop-under and pop-up ad units that were highly interactive, even addictive. “But I’m proudly part of the dot-com crash.”

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Affiliates Pop-Up Cookies Ad Tech 52

Paleo AdTech

APRIL 11, 2022

“I was devastated,” she tells Jill and Marty in this candid but up-beat look back. Orbitz is celebrated and/or reviled in advertising history for its prolific use of pop-under and pop-up ad units that were highly interactive, even addictive. “But I’m proudly part of the dot-com crash.”

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Affiliates Pop-Up Cookies Ad Tech 98

Martech

SEPTEMBER 15, 2021

But then came the Cambridge Analytica scandal, privacy legislation popping up in all corners of the globe, and with it the epiphany that much of this data that had been collected and purchased from third-party vendors was imprecise, stale and useless. scrambling to follow suit.

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Marketing Cookies Pop-Up Entertainment 91

VideoWeek

OCTOBER 4, 2022

And it’s not just businesses struggling under the demands of the regulation; users are bombarded with GDPR consent pop-ups every time they go online, and many are probably unsure what they are being asked to consent to anyway. “The cookie pop-up is not written in GDPR,” he notes.

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GDPR Pop-Up Cookies Advertising 59

Martech

NOVEMBER 29, 2023

Common features in a CMP At the core of any CMP is the ability to effectively collect and manage consent, which includes the comprehensive management of opt-ins and cookie consents. A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience.

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GDPR Banner Cookies Pop-Up 122

Ad Monsters

JANUARY 12, 2023

They pop up in customer service, search engine optimization, and entertainment. . The packet contains the consumer’s logins, cookies, digital fingerprints, and other information. . The research found 667 million stolen cookies on the analyzed markets. Digital bots are becoming increasingly common on the web.

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Marketing Cookies Ad Tech Pop-Up 72

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) Some saw, and maybe still see, the CMP as an annoying pop-up. In 2023, five U.S. In 2023, five U.S.

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Pop-Up GDPR Cookies Ad Tech 52

MNTN

SEPTEMBER 4, 2023

Google’s Privacy Sandbox Updates As you’ve likely heard, Google’s cookie depreciation is moving forward. In early 2024, Google will disable 1% of Chrome users’ third-party cookies and migrate these users over to the Privacy Sandbox. What Is the Privacy Sandbox?

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Paleo AdTech

DECEMBER 10, 2023

” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. They managed to net about $1 million in a year and began to think of themselves as a legitimate venture.

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Ad Monsters

JUNE 23, 2022

The Yachts Are Back — Amazon and Tik Tok pop out for the first time. They didn’t pull up in a Yacht; Amazon has the entire Vieux Port de Cannes! At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability.

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Ad Tech Advertising Cookies Viewability 87

Basis

NOVEMBER 21, 2023

An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods. At the same time, as more and more privacy-focused regulations pop up across the country, cannabis brands must continually monitor these regulatory developments to in order to avoid costly fines.

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Marketing Pop-Up GDPR Cookies 59

Basis

OCTOBER 14, 2022

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

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Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? A method of manipulating people online is in the midst of a crackdown.

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Basis

DECEMBER 19, 2023

So, set yourself up for success by joining us for this walk down memory lane: Topic 1: Data Privacy and Digital Advertising Regulation Staying up to date on digital advertising regulations and their implications for advertisers isn’t easy, so when you found information on privacy-first marketing, you opted in.

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Pop-Up Cookies Advertising Impressions 52

Automatad Inc.

MARCH 20, 2024

Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Connect with us , and we will introduce you to the best monetization partners best suited for your case What Is Next After Viewability and vCPM for Cookie-less Era? Optimize page latency.

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Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Connect with us , and we will introduce you to the best monetization partners best suited for your case What Is Next After Viewability and vCPM for Cookie-less Era? Optimize page latency.

Viewability 52

Viewability CPM Fill rate Impressions 52

Ad Monsters

FEBRUARY 7, 2023

After being driven to sign up for the experience through a full-funnel activation of social media, online video, influencer marketing, and retail Point Of Sale, players could instantly create a Web3 Wallet through SmartMedia Technologies’ two-tap onboarding process.

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Pop-Up Retail Entertainment Cookies 71

Basis

JANUARY 27, 2023

Prior to that, we had some self-regulation for our industry, and good citizens were already doing a lot of the stuff that the CCPA required—for example, in our ads and on our website, we have long allowed people to opt out of targeted ads based on cookie use—but the CCPA requires you to give people a right to opt out.

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Advertising Cookies Pop-Up Conversion 70

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

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Cookies First-Party Cookies GDPR Pop-Up 120

All About Advertising Law

MAY 3, 2021

For example, a cookie consent dialogue box that pops up where the assent option is readily available but the deny button is hidden behind several screens.). For example, a countdown timer on a website in which makes customers believe they have a limited time to receive an offer when they do not.).

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Pop-Up Education Cookies Marketing 75

Paleo AdTech

MARCH 22, 2022

The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).

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Ad network Pop-Up Demand Side Platform Affiliates 52

Digiday

JULY 27, 2022

Businesses on the brink The post-cookie identity picture is a freeze frame Digiday experiments with NFTs Media execs prep for recession, layoffs at Vox Media, The Washington Post reinforces its return-to-office policy and more. Up and down ad categories. Wine, beer and spirits is also down a whopping 21% year-over-year, per MediaRadar.

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Media Cookies CPM Pop-Up 65

Digiday

FEBRUARY 9, 2023

But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will return to the Big Game with virtual or hybrid war rooms this year. The pandemic has really changed the way those war rooms are set up. It’s a trend that will continue from 2020.

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Agency Pop-Up Media Cookies 67

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

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Advertising Pop-Up Impressions Demand Side Platform 78

Martech

JANUARY 12, 2022

The third-party cookie is going away, and with it a big chunk of third-party data. When you need to go back and ask for more, it can be on one topic that pops up on the site or in the app (or can be a short email).”. But what if you were to persuade the customer to just give you their data?

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Martech

JANUARY 31, 2024

Adapting to change: Leading through marketing disruption If part of your marketing playbook is reliant on data from third-party cookies, you need to adapt to a world without them. We have decades of pop culture to blame for this perception. There are a number of forces applying pressure to familiar marketing channels and tactics.

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Communications A/B Testing Pop-Up Finance 119

illumin

FEBRUARY 20, 2024

Here’s a quick guide on how to step up your mobile advertising game. Other types of mobile ads Push notifications: These pop-up ads are delivered to consumers at any time, usually appearing as a bubble at the top or bottom of the smartphone screen. Let’s face it: using our phones is second nature.

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Advertising Banner Mobile Ads Mobile Search 52

Martech

OCTOBER 4, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Last year, cloud comms platform Twilo picked up Segment. I think it’s fair to say there’s a trend here. Why we care.

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Pop-Up Brand Awareness MarTech Healthcare 106

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Although, it is believed that this strategy might not stick for long as iPhone users made up about 47% of the total smartphone users in the US in 2021. .

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Advertising GDPR Cookies Pop-Up 52