Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market?

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Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual…. “We

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Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

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Martech

DECEMBER 17, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How do we currently manage our marketing campaigns? What it is.

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Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking.

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Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

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Martech Series

OCTOBER 26, 2022

This is a highly valuable, but largely untapped source of information that can help marketeers shape better products and better marketing messages. Marketeers want more than sentiment analysis. Sentiment analysis is great to learn whether your customers are happy with your support center or your new product features.

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Martech Series

OCTOBER 31, 2022

Tomi.ai , a predictive analytics platform for marketers powered by machine learning (ML), announced today it joined the Google for Startups Cloud Program. provides companies with long sales and lead-to-revenue cycles with scalable, affordable, and optimized digital marketing solutions powered by ML. The post Tomi.ai

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Martech Series

FEBRUARY 20, 2023

From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices by renowned B2B leaders in this weekly highlight: MarTech Quote-of-the-Week! I am a big fan of OKRs to ensure alignment with the overall business strategy.

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Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

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Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.

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Martech Series

DECEMBER 22, 2022

Using a suite of technology ranging from cloud-based Contact Center as a Service to AI-based chat analytics and machine learning, companies can quickly spot issues and emerging trends, identify process improvements and introduce automation to increase productivity. The impact of increased chat usage on customer experience.

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Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Let’s recap what a cookie is first.

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Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

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Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. So, what are the current benefits of a digital analytics solution beyond measuring the short-term results of various marketing efforts? Instead, let’s take this journey together and learn how to leverage predictive analytics capabilities for businesses, analysts and marketers alike.

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Martech

OCTOBER 27, 2022

Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. Dig deeper: GA4: What marketers need to know for a successful transition. Dig deeper: GA4: What marketers need to know for a successful transition. Get MarTech! New homepage design : This went live today.

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Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

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Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

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Martech Series

MAY 31, 2022

USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse…. With the average U.S. consumer owning 3.2¹

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Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. They’re also vital to digital marketing. Connected TV.

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Martech Series

JUNE 6, 2022

Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision and early effectiveness reads. Next Gen Sales Effect, the new release leverages machine learning and advancements in NCS intellectual property and methodologies.

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Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. RollWorks now supports LiveRamp’s identifier, RampID across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies.

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Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

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Martech Series

SEPTEMBER 16, 2022

Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. Marketing Technology News: FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships. Creating a proactive analytics operation.

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Martech Series

SEPTEMBER 8, 2022

Camelot Strategic Marketing & Media and Roku announced that Camelot is the first agency to join a new certified partner program to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. SMBs are looking for fresh marketing channels as cookies and mobile IDs become less available.

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Martech Series

DECEMBER 8, 2022

Namogoo , the world’s first Digital Journey Continuity platform, announced a new partnership with Ometria, a leading customer data and marketing platform. These data points and segments are based on non-personal data and do not rely on cookies and visitor history. Marketing Technology News: AI in Content Marketing.

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Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

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Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.

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Martech Series

JUNE 29, 2022

Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. “As As cookies and third-party data are being phased out, companies across the globe are obligated to deliver privacy solutions that meet the rising expectations of consumers,” said Doron Gerstel, CEO of Perion.

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Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

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Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Content marketing and analysis.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. How big is the programmatic advertising market? Third-party cookie depreciation.

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Martech

MAY 11, 2022

Google rocked the boat for marketers last month with its latest announcement. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. Get the daily newsletter digital marketers rely on. Implications for marketing operations professionals. What we know. Processing.Please wait.

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Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

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Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Familiarizing yourself with their martech stack. Understanding this simple yet crucial factor sets apart an effective digital marketing agency.

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Martech Series

AUGUST 31, 2022

Pecan also welcomed several new key executives including Chris Sweeney as SVP of Sales and Danielle Gotkis as SVP of Marketing. Pecan is the world’s only low-code predictive analytics and data science platform designed for business teams across sales, marketing, operations, and the data analytics teams that support them.

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