Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Domain spoofing imitates a premium website (e.g.,

Affiliates 99

Affiliates Marketing CPA ROI 99

Martech Series

AUGUST 4, 2022

While first-party marketing strategies are young and developing, there is a massive opportunity to grab market share while many companies struggle to find a solution to advertise effectively after the sunset of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

ROI 84

ROI Cookies MarTech Education 84

Ad Monsters

FEBRUARY 26, 2024

Brands can also layer in data to make each impression more valuable in reaching their core audiences. Strike the R ight B alance B etween C ontextual and A udience – T argeted S olutions As the deprecation of third-party cookies begins, marketers need a strategy that empowers them in a first-party data world.

Media 58

Media Cookies Audience ROI 58

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 91

ROI Control Group Audience Cookies 91

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

JANUARY 15, 2015

It’s also very simple - visitor visits your site, retargeting cookie is added to the visitor’s browser, ads start following the visitor as he browses. For starters, cookies are rarely used to identify the visitor since they don’t work with apps. Use In-App Landing pages In-app landing pages are crucial to your campaign ROI.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Martech Series

SEPTEMBER 12, 2022

Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies. Seeing how newer regulations/the downfall of cookies is set to change how publishers/advertisers will function: what do you feel publishers and advertisers need to keep in mind for a cookieless future?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. While cookies are going away, IP targeting is here to stay.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

Martech Series

OCTOBER 13, 2022

Significantly, AdTheorent only delivers an impression when AdTheorent’s predictive models indicate a higher probability that an ad opportunity will both be served within the customized target audience and lead to completion of an advertiser-specified campaign action (i.e., prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . It allows opportunities for advertisers and publishers to reduce wasteful impressions and connect right with the consumer. . Retail Media Networks.

Ad Tech 87

Ad Tech Retail Media Advertising 87

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Access to a large pool of publishers means advertisers can get a better ROI. Third-party cookie depreciation. Where it ran?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Martech Series

MAY 31, 2022

Clients can build bespoke audiences to inform their planning and activate all media channels from a single source, without requiring cookies or other legacy technology. These factors add up to make it particularly powerful.”.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. But avoid overpaying per click long-term and eroding ROI.

Conversion 52

Conversion ROI Audience Cookies 52

InMobi

JULY 31, 2017

Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. On one hand, you can utilize the Video Player Ad Interface Definition (VPAID) to host your videos, which lets you track information on your users’ behavior thanks to browser-based cookies. In fact, VAST ads load within 0.06

Viewability 52

Viewability Cookies Impressions ROI 52

Martech Series

OCTOBER 7, 2022

billion to an impressive $127.45 And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly.

Affiliates 89

Affiliates ROI Ad network Cookies 89

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Now it says it expects to start ramping up cookie deprecation “starting early next year”. Within this, linear TV accounts for 46.6 for every pound spent.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

NOVEMBER 6, 2023

The end of third-party cookies in web browsers and the focus on using first-party data for advertising is a key force that’s driving interest in retail media. The end of third-party cookies in web browsers and the focus on using first-party data for advertising is another key force that’s driving interest in retail media.

Retail 90

Retail Media Advertising Manufacturing 90

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. So, real-time bidding simply refers to the buying and selling of online ad impressions through real-time auctions that happen during a specific time as a web page loads.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

MNTN

FEBRUARY 14, 2024

B2B remarketing, also known as retargeting, works by tracking website visitors through cookies and then serving them ads on other platforms or websites they visit after leaving the initial site. Learn more about B2B Programmatic Advertising How Does B2B Remarketing Work?

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. What margin type is the most effective?

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Digiday

JANUARY 3, 2023

We should be now asking, ‘is this the year the cookie actually dies and we need to rewrite the targeting and measurement rules,’” he added. The industry’s dirty secret is that although performance marketing is good at directly tying a click or impression to a sale, correlation doesn’t always equate to causation, he added.

Advertising 62

Advertising Marketing Impressions Brand Awareness 62

Lemonads

SEPTEMBER 29, 2020

The principle of their work is pretty simple: you set ROI, EPC, or CR benchmark for your traffic performance and conditions within which they must be achieved. Innovative ad trackers were one of the first who came up with no-3-rd party cookie-based ways of tracking ad data.

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

Ad Monsters

JULY 15, 2022

Just ask any buyer or seller where they’ve placed their bets for post-cookie targeting and contextual is top of mind. Our solutions have proven to deliver a 275% ROI, reduced the average time spent on error detection and content monitoring by 90%, and bolstered traffic significantly through data-driven SEO.

SEO 81

SEO Conversion ROI Cookies 81

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Still today, 75% of marketers rely on third-party cookies. Get MarTech! In your inbox.

Marketing 23

Marketing ROI Cookies Conversion Rate 23

AdvertiseMint

JANUARY 24, 2024

This means better ROI for your digital advertising campaigns. Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

illumin

OCTOBER 20, 2023

However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. Lastly, contextual targeting improves return on investment (ROI) for advertisers. This leads to higher ROI compared to generic or irrelevant placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

InMobi

FEBRUARY 18, 2016

Mobile web, which relies primarily on cookie based tracking, suffers from attribution challenges such as cookie refresh, mismatch between cookies in the default browser and used browser, and post view tracking. Targeted primarily at mobile websites and browsers, ad blocking has serious impact on ad impressions on the mobile web.

Viewability 52

Viewability Cookies Rich Media Impressions 52

InMobi

MARCH 21, 2022

Rajan claimed that by partnering with technology providers who deliver personalization at scale, brands can create lasting impressions in the minds of their consumers. The duo then delved into the data modeling efforts that Telkomsel and Mindshare dapples in.

Audience 52

Audience Food ROI Cookies 52

Brid.tv

AUGUST 31, 2022

This data often consists of information like impressions, ad completion rates, and other first- and third-party data. With all of the above in mind, if you wish to get the best ROI from your OTT advertising campaigns, it’s best to look for a platform that uses SSAI for ad insertion. OTT Advertising Doesn’t Rely on Third-Party Cookies.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Smart-Hub

JULY 18, 2023

With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding. CTV advertising is totally different from traditional. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Kevel

MARCH 23, 2022

More potential impressions means more potential purchases/leads/results for them. Advertisers can get third-party data through data platforms, but it has varying accuracy and could disappear when third-party cookies do. Communicating your ad platform’s ROI and uniqueness happens before, during, and after advertisers sign with you.

Banner 52

Banner Audience ROI Retail 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digital Remedy

DECEMBER 30, 2021

Most CTV inventory is bought and sold through private markets, which prevents fraudsters’ ability to fake ad impressions. Last year, Pixalate, a firm that monitors ad fraud, estimated that more than 20% of programmatic OTT and CTV ad impressions were served as invalid traffic. 42% of U.S.

Advertising 52

Advertising Ad Space CPA Impressions 52

Smart-Hub

OCTOBER 24, 2022

It turns out that in addition to being a big time saver, it also allows you to optimize your price per conversion to increase your ROI. Cookies are done? There have been discussions for several years that Google would discontinue support for cookies. So you still have some time to decide how to proceed.

Advertising 40

Advertising Cookies Banner Machine Learning 40