Digiday

AUGUST 31, 2022

After appearing on “Shark Tank” in 2021, Deux founder Sabeena Ladha wanted to continue the direct-to-consumer plant-based functional foods brand’s momentum from the television show by working with influencers and leaning into social media and out-of-home ads. “Shareability is our No.

Cookies 55

Cookies Food Entertainment Media 55

Adweek

NOVEMBER 21, 2022

According to the National Sleep Foundation, up to 96% of college students report functioning on less than eight hours of sleep per night. During final exams it gets worse, with the average student eking by on a little more than six hours of sleep. While health experts have long warned that pulling all-nighters isn't good.

Cookies 180

Cookies Food 180

Digiday

MARCH 11, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do.

Marketing 76

Marketing Food Cookies Media 76

AdExchanger

FEBRUARY 19, 2024

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences.

Cookies 122

Cookies eCommerce Audience Media 122

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

Cookies 94

Cookies CPM Food Ad Tech 94

Adweek

OCTOBER 2, 2023

Legend has it that a McVitie's biscuit (or "cookie" in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie's treats over British snackers that they could even threaten to break up the Fab Four. McVitie's is a British icon - but the trouble with icons is that.

Cookies 227

Cookies Food 227

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America.

MarTech 91

MarTech Food Cookies Audience 91

AdPulp

JUNE 4, 2021

That’s the friendly message that America’s favorite cookie brand is sending. The post OREO Makes Cookie-Based Peace and Unity Offering, Suggests We Do the Same appeared first on Adpulp. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection.

Cookies 62

Cookies Food 62

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. Utilize effective targeting in the cookieless era with geotargeting Targeting in the post-cookie era can be less of a challenge with cookieless geotargeting.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Adweek

JUNE 23, 2023

Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: It involves a yacht), walking. In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior director Sabrina Sierant.

Cookies 195

Cookies Food 195

Ad Monsters

MARCH 17, 2023

Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and choice to protect their data by opting out of data sharing, creating a hidden web, and leaving just 30% of the open web addressable. They are built from first-party publisher data and don’t rely on ad-tracking or third-party cookies.

Cookies 98

Cookies CPC Food Audience 98

Basis

MARCH 20, 2023

Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future. As of yet, there’s no one-size-fits-all replacement that advertisers can employ in place of third-party cookies. Without third-party cookies, what’s a marketing team to do?

Cookies 82

Cookies Machine Learning Food Audience 82

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. Let’s imagine you’re working on a campaign for an organic pet food. Want to learn more about the state of identity in 2024?

Advertising 52

Advertising Marketing Cookies Food 52

Ad Rants

FEBRUARY 28, 2023

Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020. Through influencer and brand collabs along with a feature on Shark Tank, the company exploded and created a buzz in the digital food space. Today, the brand has nearly 100K followers across both platforms.

Marketing 189

Marketing SEO Food Public Relations 189

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 59

Advertising Marketing Cookies Retargeting 59

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? These are both examples of contextual targeting at work.

Advertising 75

Advertising Cookies CPM Retargeting 75

Lemonads

JUNE 9, 2021

Affiliate Commission: 5% Cookie: 14 days 2. 5% Cookie: 30 days 3. Cookie: 45 days 4. Affiliate Commission rate: 1 5% Cookie: 45 days 5. Affiliate Commission: 1 5% Cookie: 30 days 6. Affiliate Commission: 25% Cookie: 90 days 7. Affiliate Commission: 10% Cookie: 45 days 8. Affiliate Commission: 7.

Affiliates 52

Affiliates Cookies Food Audience 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? These are both examples of contextual targeting at work.

Advertising 52

Advertising Cookies CPM Retargeting 52

Ad Monsters

AUGUST 23, 2022

They developed their brand to include food, music, and sports, pivoted to video to create shows such as Hot Ones and Sneaker Shopping, created licensed product deals like their hot sauce franchise including Hot Ones Pringles, and established derivatives for original premium productions for streaming services like Netflix, Amazon or HBO Max.

Banner 98

Banner Ad Ops Food Audience 98

InMobi

MARCH 10, 2022

At the start of the pandemic, we significantly reduced activity so that we could prioritize communications to our customers around providing food for all and safety for everyone. For example, as more of our customers were cooking from scratch, we increased the number of branded content opportunities as part of our Food Content partnerships.

Media 52

Media Retail Food Cookies 52

All About Advertising Law

DECEMBER 17, 2015

They do not care for Indonesia Butter-Flavored Cookies labeled as Danish Butter Cookies. Well not exactly. But it gave us an opportunity to share one of our favorite country Christmas songs from George Straight with our dear readers: We blogged about this case when it came out this summer.

Cookies 40

Cookies Advertising Food 40

All About Advertising Law

JUNE 9, 2015

The reasonable consumer couldn’t possibly believe that every Danish cookie, must, as a matter of law, be made in Denmark. Yet, a recent NAD decision may suggest that this reasonable consumer is not as cookie-cutter as one might expect. a competitor in the premium Danish cookie industry. This NAD decision is one tough cookie.

Cookies 40

Cookies Manufacturing Shipping Advertising 40

Martech Series

DECEMBER 20, 2022

According to 50% of Singaporeans, the highest cost spike is being observed in flight tickets, while 30% reported witnessing a sharp uptick in food and city travel prices. Marketing Technology News: The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023.

Food 84

Food MarTech Cookies Marketing 84

Lemonads

AUGUST 5, 2021

Commission : 70% Cookie: 60 days Blessing Manifesting Description: This is a place to explore topics of self-love, self-care, body love, as well as tips to deal with depression and anxiety. Affiliate Program Commission: $50 Per Lead Cookie: 30 days 2. Commission: $75 per lead Cookie Duration: 45 Days 3.

Affiliates 52

Affiliates Cookies Electronics Food 52

Aronson Ads

JANUARY 28, 2022

Aronson Advertising has volunteered for Feed My Starving Children (FMSC) — a non-profit that coordinates the packaging and distribution of food in developing nations — for many years, and 2021 was our best turnout yet! Employees who participated brought dishes for everyone to enjoy like a Christmas tree cake and many varieties of cookies.

Non-Profit 52

Non-Profit Advertising Food Cookies 52

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

Digiday

DECEMBER 4, 2022

We spoke with Gustavo Cecilio, senior marketing director of PepsiCo Foods’ Hispanic Business Unit, who shared with Digiday how the brand adopted a multicultural approach to conquer fans’ palates. The campaign is full of energy, showcasing the variety of snacks and cookies in scenes as the party referee interacts with the group.

Cookies 61

Cookies Marketing Food Audience 61

Martech

JULY 19, 2021

Why we care: We’ve seen data collaborations emerge as a big trend in digital marketing due to the anticipated challenges surrounding the phasing out of third-party cookies and more stringent privacy legislation.

Electronics 115

Electronics Food Cookies Retail 115

AdvertiseMint

SEPTEMBER 16, 2023

The popular food chain created this campaign to celebrate National Avocado Day (July 31) and promote their signature guacamole. Oreo’s Creative Recipe Ideas Oreo launched a TikTok ad campaign featuring creative recipe ideas using their cookies as a central ingredient. Get inspired by the best of them: 1.

A/B Testing 52

A/B Testing Cookies Audience Food 52

Martech

OCTOBER 19, 2022

Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance. Don’t forget traditional data gathering.

Ad Targeting 127

Ad Targeting Audience Cookies Retail 127

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. The closest topic Google has (at the moment) is ‘Food & Drink.’”. Ultimately, third-party cookies are going away, so expect growing pains. Is Topics an improvement over FLoC?

Cookies 81

Cookies Audience Food Advertising 81

SODP

JANUARY 28, 2021

The end of the third-party cookie does not imply that third-party data is going away, or that marketers will be able to make less use of it, “ said Zuzana Urbanova, Head of Data Solutions – APAC, at Lotame. Food & beverage. The data includes various types of information, whether it be demographic, interest, or intent data.

Real Estate 52

Real Estate Agency Food Marketing 52

Martech Series

JANUARY 18, 2023

This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind. AdTheorent is proud to include automotive brand Southeast Toyota Distributors, LLC and 22Squared as a launch client.

Audience 87

Audience Machine Learning Impressions Finance 87

Digiday

JULY 26, 2022

Food brand KFC developed a new marketing strategy for its app, after taking advice from an outsized source: Google. There was an increase in restaurant app downloads due to the pandemic , as restaurant owners tried to differentiate themselves among consumers and drive loyalty in an age where cookies are no longer an issue.

Marketing 66

Marketing Food Entertainment Cookies 66

Basis

SEPTEMBER 14, 2022

Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? will find themselves very well off, indeed.

Cookies 62

Cookies Geo targeting Real Estate GDPR 62

Martech Series

JUNE 10, 2022

CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and consumers buy them on a routine basis. Digital technologies have empowered the CPG industry. .

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever,” writes contributor Ryan Alford.

Ad Targeting 110

Ad Targeting Cookies Food Ad network 110