Martech Series

DECEMBER 21, 2022

Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. Marketing Technology News: The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023. Wowza is a known innovator and pioneer in video. Lockwood, who brings more than 15 years of SaaS experience from ID.me

Finance 94

Finance Marketing MarTech Cookies 94

Martech

FEBRUARY 8, 2024

This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance. Get MarTech! In your inbox.

Marketing 108

Marketing Finance Cookies Impressions 108

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 94

Machine Learning Marketing Healthcare eCommerce 94

Martech Series

FEBRUARY 6, 2023

The transition is driven by the increasing focus on user privacy and control, as well as the decline of cookie-based tracking and data collection. Marketing Technology News: MarTech Interview with Cynthia LaRue, Marketing Director at ShipStation There are two types of likes: collective and business.

Finance 67

Finance Cookies Media MarTech 67

Martech Series

JANUARY 4, 2023

Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. I find it a great tool to accelerate the overall growth of the company.” — Senior Growth Marketing Manager, Finance, Armenia. Marketing Technology News: First-Party Data in the Post-Cookie World. Iterable has been a great platform to integrate.

Marketing 88

Marketing Communications Finance ROI 88

Martech Series

OCTOBER 28, 2022

I truly believe that everyone has the right to know whether the software we trust with our finances, healthcare, government, military and social life is secure.” ” Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Healthcare 85

Healthcare Finance Cookies MarTech 85

Martech Series

JANUARY 18, 2023

This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. These enhanced digital capabilities are just the start of many initiatives in Wells Fargo’s multiyear plan to become digital-first and reinvent personal finance. Powerful partnership. “As In its 2022 U.S. Power ranked Wells Fargo No.

Conversion 82

Conversion Finance MarTech Cookies 82

Martech Series

AUGUST 31, 2022

In addition to Gotkis, Limor Segev serves as SVP of Product, Riki Falah as VP of Finance, and Linat Wager as VP of builder experience. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. Director, Business Development at DigiCert.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

Martech Series

OCTOBER 26, 2022

-New Oracle research shows the inflation grinch is pushing global consumers to shop early and price hunt, while 71% say they will consider a store financing plan. 71% of shoppers said they would consider a store financing or payment plan to pay for gifts over time (25% of people said they have never used one of these plans before).

Retail 72

Retail Finance Electronics Shipping 72

Martech

JANUARY 31, 2024

Adapting to change: Leading through marketing disruption If part of your marketing playbook is reliant on data from third-party cookies, you need to adapt to a world without them. But, as MarTech contributor Ruth Stevens pointed out in a recent Q&A , much of the change in the industry is a result of changes in the way today’s buyers buy.

Communications 105

Communications A/B Testing Pop-Up Finance 105

Martech Series

DECEMBER 9, 2022

of US consumers see price as the main factor when making a purchase decision this year as they worry about finances. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. Marketing Technology News: Getting Ahead of the Cookie Curve Using AI Relevance Tools. And who can blame them?

Retail 88

Retail Electronics Finance eCommerce 88

Ad Monsters

JUNE 24, 2022

This recent surge can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. Email is a unique snowflake because we don’t rely on cookies, we rely on email hashes. Direct-Sold Makes a Comeback. What is LiveIntent’s thinking on this?

Cookies 87

Cookies Education Audience Finance 87

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor. billion in new debt.

MarTech 100

MarTech Healthcare Finance Cookies 100

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr WPP Buys Martech Business Bowser House Digital.

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. We’re talking about sensitive data, we’re not talking about third-party cookies, right? Juan Baron : Thank you very much.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 107

Marketing Machine Learning ROI Cookies 107

Martech

SEPTEMBER 24, 2021

Yesterday, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. This is MarTech. The post Yahoo partners with Shopify in ad deal appeared first on MarTech. This is our mission.

Finance 99

Finance Cookies MarTech Agency 99