Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 114

Cookies Advertising Finance Machine Learning 114

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 102

Machine Learning Marketing Healthcare eCommerce 102

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

AUGUST 31, 2022

Every organization aspires to be data-driven, but not every business team has access to sufficient advanced machine learning capabilities they need to succeed,” said Zohar Bronfman, co-founder and CEO of Pecan. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. Director, Business Development at DigiCert.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. So they’re running machine learning models, in order to better predict data without ever leaking individual profile information.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52