Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. After multiple delays.

Cookies 133

Cookies Impressions Retail MarTech 133

Martech

FEBRUARY 8, 2024

This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. Though basic metrics like clicks or impressions can help, the insights gained will be limited. Get MarTech! The post Navigating the future of marketing with data appeared first on MarTech.

Marketing 109

Marketing Finance Cookies Impressions 109

Martech Series

JANUARY 18, 2023

This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr WPP Buys Martech Business Bowser House Digital.

eCommerce 52

eCommerce Cookies GDPR Media 52

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 108

Marketing Machine Learning ROI Cookies 108