Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized.

Retargeting 101

Retargeting Non-Profit ROI Conversion 101

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 124

Conversion Marketing Communications MarTech 124

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

AdvertiseMint

DECEMBER 19, 2024

This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads. Utilize dynamic product ads and retargeting strategies to capture new and returning customers.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

Single Grain

APRIL 15, 2025

By understanding the complete pipeline structurefrom initial setup to performance trackingmarketers can create more effective, measurable ABM programs that deliver consistent results. This improvement stems from the seamless data flow and activities across the entire account journey.

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. You can categorize these groups based on firmographics or their likelihood of conversion. That’s why conversion is stage three rather than the final stage. Display ads: Use retargeting and programmatic ads.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

AUGUST 25, 2020

As a result, your ROI will be higher. Once you've signed up for an account, Magicx will analyze your ad account and open up all your ad and conversion metrics on your dashboard. So if you want to get more plays and generate the highest ROI, you should create multiple thumbnails and then A/B test them to see which one performs best.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

InMobi

MARCH 11, 2025

Channel Mix: Agencies help advertisers balance mobile-first and web-first approaches, maximizing in-app engagement, push notifications, and gamification for mobile users while leveraging SEO, content marketing, and retargeting for web users. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Single Grain

NOVEMBER 14, 2023

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

AdvertiseMint

JANUARY 24, 2025

Leverage A/B testing and retargeting campaigns to optimize and enhance engagement. Knowing your audience allows you to craft personalized content that resonates more effectively, potentially leading to higher conversion rates. Adjust your approach as necessary to improve ROI and achieve your marketing goals.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF said to us: Figure out a way to get us more conversions with the system that we have right now. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

illumin

OCTOBER 24, 2024

This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

APRIL 8, 2020

Another good example is this one from Indiegogo – although there's no talking in the ad (it’s all background music), they communicate with the viewer through image and text overlay: #3 – Establish a Conversion Scent. What is conversion scent? 6 – Create Special Retargeting videos.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

RevX

FEBRUARY 6, 2022

This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back. That's where mobile app retargeting comes in to win your users back again. What is Mobile App Retargeting? App Trends for Valentine's Season.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

illumin

OCTOBER 24, 2024

This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

InMobi

JUNE 24, 2025

these updates include overlapping conversion windows, configurable attribution windows and cooldowns, geo-level postback data, and improved testing capabilities. From tuning attribution settings to interpreting overlapping conversions, adapting to AAK's capabilities is key to unlocking its full potential. Rolling out with iOS 18.4,

Conversion 40

Conversion Retargeting Advertising Ad network 40

RevX

JANUARY 27, 2022

Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. However, while investments in User Acquisition (UA) campaigns are wise, marketers often overlook elaborating on the crucial retargeting strategy.

Retargeting 52

Retargeting eCommerce CPM Shipping 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

NOVEMBER 29, 2024

The growing expectation for proof of performance and ROI means publishers must justify CPMs with clear evidence of effectiveness, putting additional pressure on pricing. These packages command premium prices due to the increased likelihood of driving conversions. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Conversion paths are fragmented. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex.

Media 59

Media SEO Marketing Healthcare 59

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. This can generate leads, conversions, sales, and eventually lifetime value. In short, CPA is a starting point. Again, an ideal CPA is in the eye of the beholder, Fanelli noted.

CPA 111

CPA Retargeting CPL CPC 111

Martech

MAY 8, 2024

In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies. Determine if your marketing measurement was maintained through an external vendor.

Cookies 122

Cookies First-Party Cookies Retargeting Conversion 122

Single Grain

APRIL 20, 2025

” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities. Conversely, maintaining a consistent presence communicates strength and reliabilityqualities that become even more valuable during uncertain times.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

APRIL 10, 2025

Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Regular targeting refinement based on performance data can improve campaign ROI by 25-30%. Matched Audiences LinkedIn’s Matched Audiences feature retargets leads who previously visited your website. Used Karrot.ai

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52