Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Whether your content results in conversions. Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. Let’s dive in.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Martech Series

JULY 29, 2022

Google Business Messages is a mobile conversational channel that allows users to post questions to businesses directly on Google Maps and Search, such as: “Can we visit without a prior appointment?” 500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date.

Real Estate 105

Real Estate Healthcare Communications Retail 105

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

The Ad Tech Blog

APRIL 30, 2024

Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. Yes, AR advertising has applications across various industries, including retail, real estate, education, and entertainment. What are the benefits of AR advertising?

Advertising 130

Advertising Conversion Rate Real Estate Education 130

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

MARCH 6, 2024

That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. Quality over quantity: Granular prospecting is half of the battle Imagine sending a proposal about a tech HR platform to a CEO — it’s a clear mismatch since CEOs are primarily focused on revenue and ROI.

Non-Profit 117

Non-Profit Conversion Rate Real Estate ROI 117

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting A/B Testing Click Through Rate 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Klient Boost ) Marketers see 2X higher conversion rates on LinkedIn than on other platforms.

Advertising 98

Advertising Marketing CPC ROI 98

Martech

MARCH 25, 2022

But brands still treat abandoned browse sessions like they do abandoned carts, just a click or two away from conversion. Yes, this is a political battle you have to fight with the web and social teams and anybody else who wants to pitch a high-visibility tent on this valuable real estate. No, it doesn’t.

Real Estate 133

Real Estate Marketing MarTech ROI 133

InMobi

FEBRUARY 13, 2013

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Interstitials are good all around: higher returns for the publisher, higher ROI for the advertiser, and more attention from the user. Re-introducing Interstitials!

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Karola Karlson

DECEMBER 7, 2023

Because… What if your highest-ROI period for marketing is right at the beginning of January? By the time the last month’s investment should begin to deliver results and turn into conversions, the customer interest has already waned. This should be done in November-December of the previous year.

ROI 52

ROI Marketing Real Estate Agency 52

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. You can reach out and engage in a conversation with customers one-on-one or you can send out a survey to a wider group. Effective content marketing is a long-term strategy.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI. Brandwatch.

Media 132

Media Marketing SEO ROI 132

Single Grain

DECEMBER 18, 2019

Not all of the tools are there yet, but they are worth testing to see if they improve your ROI. It's available for the catalog sales, traffic, and conversions objectives. Facebook has been investing heavily in artificial intelligence (AI) to help improve the performance of advertising on the platform.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

APRIL 29, 2021

Using PR for NFT marketing yields a better ROI because with PR, you can send the right message to the right people at the right time. NFT marketplaces are specialized platforms to buy and sell digital artworks, trading cards, virtual games or real estate. Generate High ROI. NFT Marketplace Listings. Conclusion.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

FEBRUARY 10, 2020

Tools like Google Analytics allow you to measure your content output to determine if it is performing well and, if not, show you where you need to improve it to attract more traffic, get more shares, earn more conversions, etc. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

InMobi

JULY 3, 2013

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Figure 2: CTR and Conversion Rate comparison for smartphones and tablets.(1) Also, tablets are incorporated with much faster processors and high resolution display capabilities.

Real Estate 40

Real Estate Rich Media Entertainment ROI 40

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. It’s what determines the CTR and conversion rate of your website. To grab a decent share of the SERP real estate, content marketers must take an integrated approach to implementing SEO on their website.

SEO 138

SEO Marketing Audience Real Estate 138

Smart-Hub

OCTOBER 3, 2023

Conversely, exchanges integrate connected DSPs and SSPs predominantly, operating primarily on the RTB framework. Complexity in optimizing bids and targeting for maximum ROI. For example, one of our clients had absolutely no experience with real-time bidding, yet they achieved a 292% ROI in 6 months.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. Historical data shows that the exponential surge of search witnessed every year leaves more reasons for marketers to be present on search engine result pages (SERP) to maximize their ROI.

Real Estate 52

Real Estate Entertainment Food ROI 52

Ad Monsters

MAY 20, 2024

As Samsung continues to push the boundaries of innovation, discover how they leverage AI and machine learning to drive conversion, enhance targeting, and offer unparalleled advertising solutions. Through our partnerships with top MMPS, advertisers can also prove more ROI by measuring return on ad spend through our partnerships.

Audience 59

Audience Machine Learning Real Estate ROI 59

InMobi

JULY 24, 2013

Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks.

Advertising 40

Advertising Rich Media Real Estate Banner 40

Single Grain

JANUARY 16, 2023

Long-tail keywords are more specific and are known to provide better conversions. Make sure to check your mobile site speed, as slower sites lead to lower conversions. ( 88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. Backlinko ). Adam Connel ). First Site Guide ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. You can even localize these CTAs by referring to the area the user is in during the conversion process. Since 63% of Google’s U.S.

SEO 52

SEO Geo targeting Real Estate CPC 52

Single Grain

AUGUST 24, 2022

ROI reporting and analysis. Conversion Rate Optimization. They perform in-depth keyword discovery, ad optimization, and regular campaign monitoring to deliver high-ROI PPC campaigns. Conversion Rate Optimization. Ad copy creation and optimization. Landing page creation and web design. Quality Score optimization.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

SEPTEMBER 7, 2023

Interactive Tools & Calculators: For industries that deal with numbers, such as finance or real estate, an interactive ROI calculator or mortgage estimator can be a game-changer. For instance, a white paper on “The Future of Renewable Energy in Southeast Asia” would be invaluable to businesses in that sector.

Healthcare 52

Healthcare Real Estate Audience Conversion Rate 52

Smart-Hub

DECEMBER 22, 2023

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. The success of data-driven campaigns is evident in the improved engagement rates and conversion metrics. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

AdvertiseMint

JANUARY 17, 2024

They’re mighty tools for improving conversion rates! Case Studies and Examples of Callout Extensions Real businesses have seen big wins with callout extensions. Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. We have the results!

Ad Click 52

Ad Click Shipping Pop-Up A/B Testing 52

Single Grain

SEPTEMBER 15, 2020

If you’re going to win the snippet, you need to answer the question in a way that fits into the available SERP real estate. A lot of featured snippets are perfectly suited to serving as voice search answers, because they’re often geared toward conversational, question-type searches. Use conversational language.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Ad Beat

SEPTEMBER 25, 2019

Founded in 2006, Zillow is a real estate marketplace created by Spencer Rascoff (Cofounder of Hotwire ), and former Microsoft executives + founders of Expedia—Rich Barton and Lloyd Frink. Out of these users, the company claimed that more than three-quarters were looking to buy or sell real estate in the next two years.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Martech

NOVEMBER 18, 2022

However, you may not see the ROI you want from those efforts. The rebranding process must be prepared with milestones and a timeline, including the branded asset conversion plan. Rebranding can win you new markets and real estate in consumers’ minds. Does your brand need a rebrand or a relaunch?

Communications 128

Communications Real Estate AutoMobile Marketing 128

Single Grain

SEPTEMBER 14, 2022

Single Grain specializes in: High-ROI online marketing using smart, cutting-edge marketing strategies to find the right quality leads. With built-in technology and responsible partners, they can form any metaverse case studies, from real estate to sports to entertainment.

Agency 59

Agency Marketing SEO Real Estate 59

Digiday

NOVEMBER 20, 2022

Digiday’s survey results found that, indeed, marketers primarily use the data they’ve gathered — be it through in-house or third-party vendors — to personalize ad experiences (72% said they do this), indicating an emphasis on increasing product awareness and purchase conversions. At the end, they receive a lash recommendation.

Marketing 69

Marketing Retail Ad Targeting Conversion 69