Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

ROI 129

ROI Media Audience Ad Inventory 129

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

Marketing 133

Marketing ROI MarTech Conversion 133

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Balancing upfront investment with long-term ROI can be daunting. Audit your martech stack Identify existing gaps and opportunities where AI can enhance performance.

ROI 118

ROI MarTech Agency Marketing 118

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Conversion 114

Conversion Brand Awareness Click Through Rate ROI 114

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. MOFU activities are the hardest to develop metrics for.

Impressions 127

Impressions Finance Marketing Non-Profit 127

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 124

Marketing Brand Awareness ROI Retargeting 124

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 129

Marketing Conversion MarTech Brand Awareness 129

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI.

Advertising 129

Advertising ROI CPA Conversion 129

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 124

Marketing Finance ROI Ad Targeting 124

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 79

Conversion Control Group Conversion Rate MarTech 79

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

Marketing 93

Marketing Communications ROI Audience 93

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 126

A/B Testing Marketing Conversion Rate ROI 126

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI Marketing CPA Conversion Rate 52

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing 118

Marketing Click Through Rate Communications ROI 118

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Marketing 116

Marketing MarTech Communications ROI 116

Martech

SEPTEMBER 23, 2024

But all the news makes it easy to lose track of what’s most important for marketers. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce for Marketing is the aptly named offering for marketers.

Marketing 107

Marketing ROI Conversion MarTech 107

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. Brands now have end-to-end tools for awareness, consideration, and conversion inside one retail platform. [03:19] For marketers, this means no more guesswork. The takeaway?

Retail 214

Retail Media Fashion Audience 214

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “When we got to a certain level of scale,” he said, “we looked at conversion level by age. Guess what we found? They’re humans.”

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 132

Marketing Manufacturing AutoMobile Machine Learning 132

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” Marketing is especially active here, with usage jumping from 20% to 62% year over year. Now, the focus is squarely on ROI.

Marketing 124

Marketing ROI MarTech Conversion 124

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know. Processing.

Marketing 116

Marketing Finance ROI Media 116

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment. I knew he had it.

Marketing 111

Marketing Finance ROI Conversion 111

Martech

JANUARY 23, 2025

Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Building data literacy across teams Data literacy seems to be mentioned more often in conversations, but how often do companies actively work to increase it? Whats the ROI of this campaign?

Marketing 126

Marketing A/B Testing ROI Conversion 126

Adweek

SEPTEMBER 14, 2022

Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI.

Conversion Rate 317

Conversion Rate ROI Conversion Marketing 317

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Build a brand that fuels demand.

ROI 125

ROI Finance Brand Awareness Conversion 125

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 121

A/B Testing Control Group Marketing Conversion Rate 121

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. For example, AI might suggest that a product discount will drive higher conversions.

Marketing 106

Marketing eCommerce Machine Learning Conversion 106

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies. AnswerRocket , which provides gen AI-powered analytics, is partnering with Kantar , a marketing data and analytics company.

MarTech 129

MarTech Conversion ROI Marketing 129

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” People don’t seem to be sure about what works any more.

Marketing 123

Marketing CPC Cookies Conversion Rate 123

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. As businesses scrutinize their digital strategies more closely than ever, conversion rate optimization (CRO) testing frequently lands in the spotlight. Is CRO testing worth it? What Is CRO Testing?

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 126

Marketing Finance Conversion Rate MarTech 126

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 130

ROI MarTech Marketing Agency 130

Martech

MAY 8, 2025

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Without addressing these core issues, even the most advanced CRM can’t deliver the unified view marketers need to measure impact and ROI. Email: Business email address Sign me up! Processing.

ROI 84

ROI Marketing Audience Conversion 84

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. Dig deeper: How to quantify the ROI of data using decision playbooks 2.

Marketing 131

Marketing Education ROI Conversion 131

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Theres also AI outpainting, which lets marketers expand video frames to create more immersive, dramatic content. The event made it clear that AI isnt just an assistant anymore.

Marketing 89

Marketing Pop-Up Video Ads Conversion 89