article thumbnail

Why Big Brands Are Losing Online Market Share

Martech Series

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Misallocated marketing budgets. Take social media marketing and organic search.

Marketing 102
article thumbnail

What is mobile marketing?

AdvertiseMint

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Website Optimization Tests and Tools Marketers Should Know About

Martech Series

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94
article thumbnail

The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. Optimizing for voice search will require longer keyword phrases, and using natural language processing techniques. It's also a good way to boost sales and increase conversion rates.

article thumbnail

Mobile Path to Purchase Marketing: Moving Customers from Online to Offline

InMobi

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?

article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

article thumbnail

How to Boost Conversions with Your Article’s Featured Image

Single Grain

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Overlooked SEO: Optimizing Images and Video For Search.