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What is mobile marketing?

AdvertiseMint

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Overlooked SEO: Optimizing Images and Video For Search.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. Source: inmobi. Source: inmobi.

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75+ CRO Statistics That’ll Help You Increase Sales in 2023

Single Grain

With the latest Conversion Rate Optimization (CRO) statistics. By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Multiple ) The average website conversion rate across all industries is 2.35%.

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Enterprise SEO Metrics: The Key Metrics to Track for Success

Single Grain

For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. Let’s begin!

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Maximizing SEO with Schema Markup: Strategies and Benefits

Single Grain

Schema markup, a form of structured data, helps search engines understand the content of your website, thereby enhancing its presence in search results. Schema.org provides a framework that webmasters can use to mark up their site’s content in ways that are recognized by major search engines.

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