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Website Optimization Tests and Tools Marketers Should Know About

Martech Series

One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. This means that you must keep up with SEO developments if you want to beat the competition. What is website optimization?

SEO 94
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Why Big Brands Are Losing Online Market Share

Martech Series

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Misallocated marketing budgets. Take social media marketing and organic search.

Marketing 102
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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers.

SEO 98
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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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Enterprise SEO Metrics: The Key Metrics to Track for Success

Single Grain

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages. Let’s begin!

SEO 52
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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Overlooked SEO: Optimizing Images and Video For Search.

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33 Essential B2B SEO Statistics Every Marketer Should Know

Single Grain

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.

SEO 52