Martech Series

SEPTEMBER 21, 2022

TuneIn, the world’s leading live streaming audio service, announced a partnership deal with Bleav. Access to new podcasts and the conversations occurring during them is a huge part of the power of audio for consumers. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman.

Pop-Up 94

Pop-Up Entertainment Conversion MarTech 94

Martech Series

JULY 11, 2022

Driven to make workflow smoother for everyone, Wondershare updated the complete video toolbox UniConverter with multiple AI-powered features and accelerated conversion speed. In the post-pandemic era, the use of videos and audio becomes increasingly important when it comes to working and sharing ideas. No quality loss.

Conversion 81

Conversion MarTech Media Marketing 81

Basis

FEBRUARY 20, 2023

Audio has always had the feel of an intimate medium, that trusted voice conversing directly with us one-to-one. But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. But what consumer listening habits can marketers tap into to drive performance?

Advertising 67

Advertising Pop-Up Entertainment Media 67

Martech Series

JULY 13, 2022

Truecaller, the world’s leading global communications platform, today launched a brand-new app for safe, secure and private audio conversations: Open Doors. Marketing Technology News: Aurora Mobile’s Subsidiary SendCloud Partners with Ding Xiang Yuan to Jointly Enhance Customer Reach.

Conversion 87

Conversion Communications MarTech Marketing 87

Smart-Hub

JULY 3, 2023

Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. In today’s dynamic market, digital audio advertising remains increasingly popular. You may not be aware of the many advantages of audio advertising.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. Live audio-only conversations. Audio Events are structured informally, with a speaker on the “stage.”

Marketing 117

Marketing Conversion MarTech Media 117

Digiday

NOVEMBER 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Conversion 66

Conversion Audience Media Marketing 66

Martech

MAY 9, 2024

Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool. Yellow.ai’s Orchestrator LLM is a chatbot agent that determines the most suitable next step while engaging in personalized, contextually aware conversations.

MarTech 103

MarTech Conversion Media Marketing 103

Martech

MAY 13, 2024

OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free users. The announcement was followed by demos, especially representing ChatGPT-4o’s conversational abilities.

Entertainment 101

Entertainment Conversion MarTech Marketing 101

Martech Series

FEBRUARY 1, 2023

That is, consumers want to call and have conversations with dealers ahead of in-person dealership visits to simply validate what is specifically available and at what price, or to understand how to purchase a vehicle.

Conversion 86

Conversion Manufacturing MarTech Marketing 86

Digiday

JULY 8, 2022

Podcasts are a powerful medium for sharing stories, and listeners worldwide are drawn to this type of immersive audio storytelling. As more consumers are drawn to streaming audio, brands are taking notice and adapting their omnichannel approach accordingly. . Streaming audio content results in improved moods and increased engagement.

Entertainment 64

Entertainment Pop-Up Audience Brand Awareness 64

Martech Series

JANUARY 9, 2023

But in the broader conversational sense, the technology is rather limited, and can be very frustrating at times from a customer experience perspective. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Marketing Technology News: Key Learnings and Takeaways from Snapchat’s Growth Journey….

Conversion 79

Conversion Finance Information Technology MarTech 79

Martech Series

JANUARY 10, 2023

The Global Podcasting Market is anticipated to reach a valuation of USD 89.64 Podcast is referred to as an audio program which is presented to the audience in a digital format. Podcasts are hosted by people with an aim to share stories, engage into conversations with renowned personalities or to simply report an event.

Marketing 85

Marketing Education MarTech Conversion 85

Digiday

SEPTEMBER 8, 2022

Yesterday, two major brands in audio had competing product debuts on separate coasts. “When you look at the landscape, you have these incredible tech giants that are out there that are making TVs and laptops and phones and TV shows and music platforms and ad networks,” Bose Chief Marketing Officer Jim Mollica told Digiday.

Advertising 63

Advertising Fashion Audience Ad network 63

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing 130

Marketing Cookies MarTech Conversion 130

Martech Series

NOVEMBER 13, 2022

Fanbase Camps is the extension of the Fanbase audio experience. Each camp is dedicated to an individual topic and can host multiple audio chat rooms pertaining to that topic – a one shop stop for your favorite conversations. Build audio camps around sports, music, fashion, relationships, whatever you like.

Media 95

Media Fashion Conversion MarTech 95

Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. Users can upload any picture and get a fully produced audio ad with a script, voice, music and sound effects in minutes. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution.

MarTech 121

MarTech Audience Conversion Marketing 121

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. The expanded TruAudience line is available for marketers, media companies and tech providers.

Marketing 96

Marketing Entertainment Audience Retail 96

Fuel Lines

AUGUST 4, 2016

John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

Agency 257

Agency SEO Marketing Electronics 257

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare Education 85

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. has launched.

Marketing 136

Marketing Education Communications Entertainment 136

Martech Series

FEBRUARY 23, 2023

AI Noise Suppression ensures distraction-free communication, improves the quality of broadcasts and provides a more immersive audio experience. Audio experiences such as background noise, echo, and sound reverberation being transmitted into meetings causes disruptions and distractions.

Electronics 85

Electronics Communications Education MarTech 85

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Education 137

Education Conversion Marketing Media 137

MNTN

FEBRUARY 9, 2024

For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. Like any marketing channel, you need money to get started.

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech

NOVEMBER 19, 2021

And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. The sheer volume of channels within the digital space has made it difficult for marketers to implement a unified strategy. Here are five ways these tactics can improve marketers’ engagement strategies. Dynamic PDFs.

Marketing 138

Marketing MarTech Communications Conversion 138

MNTN

FEBRUARY 20, 2024

Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.

Advertising 93

Advertising Marketing Audience AutoMobile 93

Martech Series

JANUARY 25, 2023

Proprietary speech understanding technology significantly enhances and streamlines customer service Interactions , the world leader in conversational artificial intelligence (AI), announced that it has acquired another landmark patent.

Conversion 87

Conversion MarTech Marketing 87

Martech Series

NOVEMBER 21, 2022

How can marketers use better methodologies to plan and craft more meaningful customer interactions and customer journeys? Read the latest in marketing and CX from this weekly martech highlight: _. Amperity Strengthens Leadership Team By Welcoming New Chief Marketing Officer and Chief People Officer. AI in Content Marketing.

Marketing 97

Marketing Finance Retail MarTech 97

Martech Series

JANUARY 9, 2023

AI Noise Remover aims to enhance the experience of recording video and audio by automatically removing background noise. Import recording files and AI will automatically remove background noise from video and audio so that they may be used in higher-quality ways. * Blue-Ray DVD Converter HitPaw Video Converter supports Blu-Ray DVDs now.

MarTech 85

MarTech Conversion Marketing Advertising 85

Martech Series

FEBRUARY 2, 2023

Backed by founding members Polk Automotive Solutions from S&P Global Mobility, The Trade Desk, Experian and Manite, the Summit will provide insight into the latest tools and strategies for Connected TV (CTV) and Digital Audio Advertising as it is being implemented in 2023 by top automotive marketers.

Media 84

Media Education MarTech Audience 84

Digiday

OCTOBER 17, 2022

Marketers are catching on to this renewed wave of nostalgia once again with brands like Fender , Pabst Blue Ribbon and McDonald’s (with the chain’s new Happy Meals for adults ) tapping into the trend. More affluent people will acquire items that find their way to the secondary market. It’s a bit of the latter. 3 Questions With ??Debbie

Marketing 67

Marketing Fashion Advertising Audience 67

Ad Monsters

NOVEMBER 27, 2023

For many waiting for evidence of this revenue shift, the news wasn’t a sign that DR marketers, who continue to drive benchmark-beating results through podcast advertising, were no longer finding value in the medium. With this basic premise in mind, the decision to produce the checklist was born.

Communications 52

Communications Conversion Brand Awareness ROI 52

Ad Monsters

APRIL 24, 2024

Conversely, Spotify is modern-day radio – listeners keep the audio on when the app is open, allowing your ads to be seen and heard during active listening sessions We caught up with Logan Welbaum, founder of Plai, to learn how this new e-learning initiative is reshaping the industry. .

Education 52

Education Real Estate Entertainment Retargeting 52

MNTN

JULY 31, 2023

If you don’t feel like you’re drowning in conversations about artificial intelligence (AI) by now, we’re a little concerned you might actually be a robot. And if you’re anything like us, most of those conversations have been about the capabilities of AI and, just as quickly, the implications of these tools. Emphasis on mindfully.)

Marketing 52

Marketing Conversion Audience Advertising 52

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 67

Marketing Rich Media Audience Education 67

Digiday

MARCH 27, 2023

Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say. Even with economic uncertainty putting marketing budgets under intense scrutiny, podcast ad buyers said in February they had yet to see a slowdown. billion of ad spend and grow to $3.53

Advertising 60

Advertising Audience Conversion ROI 60