Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Digiday

JANUARY 19, 2023

How machine learning is powering video advertising suitability and performance With so much ad content needing alignment, many brands require more resources to flag misaligned content and identify suitable channels and formats. “One problem we’re interested in solving is transparency,” she said.

Machine Learning 61

Machine Learning Audience Video Ads Advertising 61

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Smart-Hub

APRIL 29, 2024

One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Beyond being a remarkable time-saving tool, this automation also empowers businesses to optimize their price per conversion, resulting in a considerable boost to their Return on Investment (ROI).

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Semantic search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. PWN Games.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

MAY 20, 2023

They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Anyclip AnyClip’s Luminous X video player helps publishers access direct-sold video ads through an AI-powered video player. Click here to sign up for West Seven Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

AdvertiseMint

AUGUST 21, 2023

The ad copy delves deeper into the value proposition The display URL provides insight into the destination. The landing page is where the magic happens – it must be relevant, informative, and optimized for conversions. The Auction System and Ad Placement The process of ad placement involves an auction-like system.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

OCTOBER 4, 2022

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best CRM Platform Act!

Viewability 66

Viewability Healthcare A/B Testing Food 66

InMobi

SEPTEMBER 2, 2020

Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Lemonads

FEBRUARY 2, 2021

Innovative Optimization Features Getting high CTRs and other superficial metrics is a good sign, but all good affiliates know that conversions are the most important element of a campaign. That said, optimizing a campaign’s ads can be a time-consuming, complex endeavor.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Smart-Hub

OCTOBER 24, 2022

And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. For example, automated bid assignment allows automatic bidding for keywords and ad groups. Many users install ad blockers because it increases the page load speed. Automating everything and anything.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Martech

OCTOBER 19, 2022

This will get you the higher conversion rates and better ROI which define success. They use machine learning to find out which variations of an ad will have the most appeal for a specific user. You should use a variety of ad types for your contextual targeting campaign. Don’t forget about contextual targeting!

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

AUGUST 3, 2023

Creative display ads integrate better into various social media platforms, notably Facebook, Instagram and Snapchat. These social media channels offer limitless opportunities to create eye-catching ads to increase conversions. That said, display video advertising is still a massive trend, as we will discuss next.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

MAY 30, 2023

These are built to reach the available ad space of different combinations on the Google display network. Responsive display ads include native ads , text ads and banner ad space scaled or truncated to fit into each ad unit for maximum ad conversions.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Single Grain

JULY 21, 2021

The ad creatives — i.e., copy, images or videos, and CTA. Bidding — e.g., max CPA or target value/conversion. Location, language and ad scheduling. As a result, advertisers will have an easier time meeting their conversion goals (e.g., Trend #4: Product Feeds for Video Action Campaigns.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. It's available for the catalog sales, traffic, and conversions objectives. 8 Tips for Successful Mobile Video Advertising.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. Ofcom Urges Stronger Age Restrictions on Adult Sites.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Smart-Hub

APRIL 12, 2024

Tracking clicks is a way to get a general understanding of how the audience is responding to an ad. Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion. They Are Efficient and Cost-Effective.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 19, 2023

conversion rate when they create online ads on Google. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales. With Google Ads, you can attract leads looking for product information.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

JANUARY 31, 2020

WordStream Advisor is geared towards helping you launch paid media campaigns that offer high click-through, engagement and conversion rates. Whether you are running social ads or paid search or both, this tool helps you optimize your campaigns so you receive the leads, visits, calls and sales to improve your ROI. 3) WordStream Advisor.

Media 127

Media Marketing Machine Learning SEO 127

Lemonads

JULY 14, 2020

Furthermore, advertisers and networks have access to all transaction details for both accepted and rejected conversions. This includes location data, IP addresses, and other key pieces of information that give you the upper hand in the fight against ad fraud.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

MAY 16, 2023

Trend #2: Native Video Ads Video advertising is one of the most compelling ad formats: 46% of marketers created video ads in 2022, and this figure is expected to increase in the next coming years: Video content is popular in advertising because it works.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 19, 2023

The advertising tactics you used in previous years may not generate the same level of leads and conversions today. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. So, what’s the solution?

Media 73

Media Advertising A/B Testing Education 73

Monetize More

MAY 8, 2023

With Discovery Ads, reaching a whole lot of customers across Google’s feeds to achieve your performance goals in Google Ads is within grasp. When do we use Discovery Ads? When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Ad spend on the channel is projected to hit $29.5

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Adtelligent

OCTOBER 6, 2021

Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. These possibilities result in superior personalization and more relevant ad content, thus increasing viewers’ engagement and conversions.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 5, 2023

User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. Influencer Marketing Hub ) 91% of internet users want more video content. Live Your Message ) 45% of consumers want more video content.

Advertising 52

Advertising Finance CPC Brand Awareness 52