illumin

DECEMBER 1, 2023

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

VideoWeek

JUNE 13, 2023

In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Ad Monsters

MARCH 27, 2023

AI and machine learning seem to be all the hype in the advertising ecosystem now that generative AI has stepped on the scene. But many players throughout the advertising ecosystem have used AI and machine learning to increase productivity, create more meaningful dashboards, and serve more relevant content and advertising to audiences.

Machine Learning 52

Machine Learning Ad Tech Audience Video Ads 52

Martech

AUGUST 25, 2022

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. So the advice we have here is not to overthink video ads.

Machine Learning 97

Machine Learning Conversion Geo targeting Audience 97

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.

Machine Learning 67

Machine Learning Click Through Rate Retail Brand Lift 67

Ad Monsters

SEPTEMBER 14, 2022

Yakira Young: diDNA’s new video solution uses an enhanced custom rules engine with updates that have the power to increase publisher revenue significantly. Deke Hooper: Our video rules engine now uses key video-specific metrics to optimize performance for video ads. What are some of these updates?

Machine Learning 82

Machine Learning Viewability Ad Tech Video Ads 82

MNTN

JUNE 3, 2022

Reimagine the Ad Experience – With easy access to streaming content, consumers are deciding when, where and how to watch their favorite content and expect excellence at every point. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

InMobi

SEPTEMBER 10, 2018

The Soirée Ad Lib hosted Sudeep Bansal , AVP - Marketing, Swiggy, Arunava Chatterjee , Associate Director, Head - Performance Marketing and Customer Growth, Myntra and Venkatesh Kamath , Associate Director, Flipkart, and the session was moderated by Nikhil Parachure , Growth Consultant at Measur-ed. Video is King!

Machine Learning 52

Machine Learning Marketing Conversion Video Ads 52

Digiday

JANUARY 19, 2023

How machine learning is powering video advertising suitability and performance With so much ad content needing alignment, many brands require more resources to flag misaligned content and identify suitable channels and formats. “One problem we’re interested in solving is transparency,” she said.

Machine Learning 65

Machine Learning Audience Video Ads Advertising 65

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Semantic search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

APRIL 27, 2023

In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.

Pop-Up 68

Pop-Up Machine Learning Fashion Video Ads 68

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Flashtalking by Mediaocean

AUGUST 17, 2022

This acquisition of Imposium by Mediaocean follows the recent acquisition of Drishyam AI and Mediaocean becoming a badged marketing partner for TikTok to enable the creation and management of immersive video ad experiences at scale. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

A/B Testing 52

A/B Testing Machine Learning Entertainment Video Ads 52

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Remember that video ads are a great way to engage, so long as the content is personalized and optimized.

Advertising 52

Advertising Cookies Ad Space Audience 52

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Martech Series

JULY 5, 2022

A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. They’ve pivoted to video, harnessed data and experimentation, and perfected their targeting parameters – ultimately delivering more relevant and personalized experiences.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

MAY 20, 2023

They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Anyclip AnyClip’s Luminous X video player helps publishers access direct-sold video ads through an AI-powered video player. Click here to sign up for West Seven Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

OCTOBER 8, 2021

” – Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive Increase Customer Engagement with Video and Influencer Content Video ads propelled programmatic advertising, and it’s going to do the same for retail media. It’s influencing a lot of sales that are happening off-platform as well.”

Retail 52

Retail Media Ad Inventory ROI 52

Basis

FEBRUARY 28, 2024

Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion. These include high bounce rates and traffic spikes without corresponding conversion increases.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Basis

FEBRUARY 28, 2024

Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion. These include high bounce rates and traffic spikes without corresponding conversion increases.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 23, 2023

For instance, offering players the ability to watch video ads in exchange for in-game currency can provide a lucrative revenue stream while enhancing player engagement. This type of advertising is known as rewarded video, and it has become increasingly popular in recent years.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. The update will use machine learning to provide more granular video analysis, and brings content classification in line with the GARM Brand Safety and Suitability framework.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Automatad Inc.

MARCH 20, 2024

Try AdSense auto ads. It uses machine learning to find suitable ad formats and placements. You can also experiment with different ad formats and placements in GAM. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Try AdSense auto ads. It uses machine learning to find suitable ad formats and placements. You can also experiment with different ad formats and placements in GAM. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Fill rate Impressions 52

InMobi

JANUARY 1, 2018

In China, more people use their mobile devices to watch videos, pay bills, and order services such as taxis, retail, and food than anywhere else in the world, which suggests that China will have a greater say in the global tech industry than we think.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Monetize More

APRIL 19, 2023

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

AdvertiseMint

AUGUST 21, 2023

Bid Strategies and Budgeting Bid strategies dictate how platforms like Google Ads will optimize your bids to achieve your campaign objectives. Automated strategies leverage machine learning to adjust bids dynamically. Exploring Different Ad Formats Diverse ad formats cater to different campaign goals and target audiences.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video. This is far from a new problem, as fraud is nearly as old as time.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

InMobi

OCTOBER 9, 2018

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Adtelligent

DECEMBER 29, 2020

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Remember that video ads are a great way to engage, so long as the content is personalized and optimized.

Advertising 52

Advertising Ad Space Audience Education 52

Smart-Hub

OCTOBER 24, 2022

And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. In addition, this higher Internet speed allows you to create ads in higher dpi, and put more emphasis on video ads in mobile format. Automating everything and anything.

Advertising 40

Advertising Cookies Banner Machine Learning 40

InMobi

SEPTEMBER 2, 2020

For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52