Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Conversion 104

Conversion SEO Brand Awareness eCommerce 104

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 123

Marketing Cookies MarTech Conversion 123

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Technology allows marketers to do all of the above, but strategy is also crucial. Get MarTech! The post Interested in speaking at The MarTech Conference in March?

MarTech 118

MarTech Cookies Conversion Marketing 118

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

Cookies 92

Cookies First-Party Cookies Conversion Impressions 92

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. Now, here are this week’s new AI-powered martech products, features and enhancements. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Get MarTech!

Marketing 102

Marketing SEO Conversion Ad network 102

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. states roll out new privacy legislation.

Marketing 92

Marketing Cookies Banner Conversion 92

Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

JUNE 30, 2022

Brandon Rae, VP of Sales at Vibrant Media chats about the growth of contextual advertising in this short Q&A with MarTech Series: Welcome to this MarTech Series chat, Brandon, tell us about yourself and your role at Vibrant Media. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

MarTech 97

MarTech Media Cookies Audience 97

Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.

Cookies 99

Cookies Marketing ROI Conversion 99

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 118

MarTech ROI Cookies Entertainment 118

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen.

Cookies 108

Cookies Advertising Finance Machine Learning 108

Martech Series

SEPTEMBER 15, 2022

Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale. Advertisers and agency partners will not be permitted access to third-party cookie IDs.

Cookies 93

Cookies Marketing MarTech Media 93

Martech Series

JUNE 14, 2022

Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, announced a beta offering with Meta to launch Recurring Notifications on Messenger. Marketing Technology News: Only 5%? The new feature enables a wide range of marketing use cases.

Marketing 87

Marketing Cookies Conversion MarTech 87

Martech Series

DECEMBER 26, 2022

Will intent data become central to marketer needs in 2023? And how will leading brands drive impact with conversational experiences? Catch the latest martech and marketing highlights for a quick update on what the experts are predicting for the new year: MarTech Quote-of-the-Week! MarTech QnA with the Expert.

Marketing 81

Marketing Conversion MarTech Cookies 81

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Get MarTech! Where the focus is. In your inbox.

Cookies 111

Cookies ROI Conversion MarTech 111

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 103

Cookies Advertising GDPR MarTech 103

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing 121

Marketing GDPR MarTech Cookies 121

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 105

MarTech ROI Cookies Entertainment 105

Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. Is the industry prepared for this privacy-driven environment?

MarTech 65

MarTech Communications Cookies Marketing 65

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Dig deeper: Alternatives to third-party cookies: The state of play Next steps. Get MarTech! Why we care. What is EU UCP? What Google is saying. In your inbox.

Advertising 99

Advertising Cookies GDPR Communications 99

Martech Series

JANUARY 30, 2023

Dealer OMG , a tech-enabled leading automotive social marketing service provider focused on delivering advanced social media solutions to dealerships and OEMs, is proud to introduce vinAMP, a comprehensive marketing platform. Auto Dealers appeared first on MarTech Series. and combines it into our unique vinAMP.ID

Conversion Rate 83

Conversion Rate Marketing Cookies MarTech 83

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. Currently, 80-90% of site visitors are anonymous, and ZineOne is able to intelligently segment visitors within five clicks to optimize conversions.”.

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The impending deprecation of third-party cookies is poised to catch many brands off guard. Focus on understanding user motivations rather than generic demographics.

Cookies 107

Cookies GDPR Conversion MarTech 107

Martech

APRIL 19, 2024

How will the end of the third-party cookies affect loyalty solutions? Sign up for HERE to join the conversation on May 7 th , 2024, at 4:00 PM (CEST). The post Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 appeared first on MarTech. Want to learn what they are?

Cookies 86

Cookies Retail Conversion MarTech 86

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Let’s recap what a cookie is first.

Agency 83

Agency Cookies Marketing First-Party Cookies 83

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

Marketing 124

Marketing Cookies Machine Learning MarTech 124

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? If you remember, this was right when ByteDance entered the American market and became TikTok. Marketing Technology News: Introducing ‘Relate’ by Namecheap: A Suite of Easy Tools to Power Small Businesses.

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech

JULY 14, 2021

Good morning, Marketers, and Marketing Ops professionals of course. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. A new age of direct-to-physician marketing. Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table.

Healthcare 113

Healthcare Marketing Cookies Electronics 113

Martech Series

FEBRUARY 15, 2023

The survey also reveals how brands can close these gaps: creating more personalized experiences, using conversational tools instead of cookies, and leveraging AI to create better engagement. Troublingly, 77% of brands believe the opposite. However, they don’t want to feel like they’re being tracked.

Cookies 90

Cookies Conversion MarTech Communications 90

Martech

APRIL 17, 2024

It is designed for a digital world without third-party cookies. Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. Interview edited for length and clarity.)

Healthcare 106

Healthcare Conversion Cookies MarTech 106

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Get MarTech! Voice conversations are rich sources of information and insight for managers, but they’re extremely difficult to mine. Cookie scanning (beta) and dismissing.

Cookies 91

Cookies Banner ROI Conversion 91

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies.

Machine Learning 111

Machine Learning Cookies eCommerce Conversion 111