Adweek

JUNE 9, 2022

What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' The survey, in partnership with.

Conversion 264

Conversion Cookies Ad Tech 264

Adweek

MARCH 6, 2024

These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping.

Cookies 354

Cookies Conversion Audience Marketing 354

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

Cookies 100

Cookies Retargeting Conversion Audience 100

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52

Cookies GDPR Retail Audience 52

Adweek

NOVEMBER 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.

Media 308

Media Cookies Conversion 308

AdvertiseMint

DECEMBER 18, 2024

As a leading Facebook advertising agency , we are often asked to participate in research studies with Meta regarding new features for their ads manager and conversions API. One of the points we bought up to Meta was that our clients often find installing the conversions API more difficult that it should be.

Conversion 52

Conversion Cookies GDPR Ad Targeting 52

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

VideoWeek

APRIL 23, 2025

On Tuesday, Google brought an end to a year’s worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won’t be one. While the technical challenge of removing third-party cookies is significant, its hard to find many positives in how this process has been managed.

Cookies 52

Cookies Ad Tech Communications Conversion 52

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 98

Advertising Cookies Brand Lift Audience 98

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. Was this investment wasted?

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

AdExchanger

OCTOBER 21, 2024

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption. It’s An Essential Solution appeared first on AdExchanger.

Cookies 109

Cookies Conversion eCommerce 109

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS).

Cookies 133

Cookies Marketing CPA GDPR 133

Ad Monsters

JUNE 4, 2025

As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. Demand Smarter Capabilities As an industry, weve already spent countless hours discussing third-party cookies and what comes next. Of course, insights alone arent enough.

Marketing 85

Marketing Cookies Conversion Ad Tech 85

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 97

Conversion Advertising Cookies Demand Side Platform 97

Ad Monsters

APRIL 15, 2025

That said, the conversation is starting to shift. Its crucial that publishers, buyers and measurement companies are aligned so we can have more nuanced conversations and better transparency. Instead of defaulting to blocks, the industry needs better tools and conversations to ensure all sidespublishers, advertisers and usersbenefit.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” Conversely, Google Topics threatens to be a scattergun approach. After multiple delays. Are marketers finally ready for this?

Cookies 138

Cookies MarTech Impressions Retail 138

Martech

JANUARY 22, 2025

This case study underscores the potential of RMNs to reach the right consumers at the right time with personalized messaging that drives conversions, far surpassing the reach and impact of traditional advertising methods. “[D] on’t rely on third-party cookies,” he said. The results were remarkable: 1.5x

Retail 109

Retail Food Cookies Banner 109

Digiday

MAY 15, 2025

Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types. The May 13 event was capped off with The Trade Desk CEO Jeff Green discussing the evolving digital advertising landscape on stage.

Cookies 81

Cookies Ad Tech Conversion Media 81

AdExchanger

JULY 25, 2023

As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers. The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.

Conversion 98

Conversion Cookies Advertising 98

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? There isn’t a replacement for third-party cookies.

Cookies 115

Cookies Ad Tech Advertising Media 115

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 116

Cookies Advertising First-Party Cookies Audience 116

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. As signals from third-party cookies continue to decline, using context to connect with consumers in relevant ways will grow increasingly important.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

DECEMBER 3, 2024

Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. By understanding how different channels — especially newer ones — work together, you can better influence awareness, consideration and conversion, providing a clearer picture of the entire customer journey.

Media 126

Media Impressions Audience Conversion 126

Martech

AUGUST 28, 2024

Higher conversion rates are also because users who install an app tend to be more loyal to the brand. As many websites face the challenge of relying on cookies to measure and personalize their user experience, a third benefit of apps is the resilience of the collected data.

Cookies 119

Cookies Conversion Rate Communications Retail 119

Ad Monsters

APRIL 25, 2024

Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” The ad tech industry is experiencing a serious case of déjà vu.

Cookies 115

Cookies Ad Tech A/B Testing CPM 115

Martech

JULY 12, 2024

On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates. This feature recognizes synonyms, alternate spellings, abbreviations, typos and more to help improve your customers’ search results.

Conversion Rate 112

Conversion Rate Cookies Conversion MarTech 112

illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Martech

AUGUST 1, 2024

Identity solutions can help tie conversions to ads, which is essential to proving their value. Although Google just issued a head-spinning reversal on third-party cookie deprecation for the Chrome browser, advertisers are seeking transparent, privacy-compliant alternatives that keep up with customer expectations and data regulations.

Retail 115

Retail Media Retargeting MarTech 115

Ad Monsters

APRIL 10, 2023

Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. Goldberg highlighted a LIveRamp study looking at 70+ global publishers with ATS.

Cookies 98

Cookies CPM Impressions Conversion 98

Ad Monsters

NOVEMBER 25, 2024

Conversely, Therran placed the onus firmly on publishers, asserting that “the power has gone back to you” in the post-cookie era. On the other hand, Therran delved deeper into the complexities of audience identification and data distribution, especially as third-party cookies lose relevance.

Cookies 105

Cookies Audience Ad Tech Conversion 105

Martech

JULY 17, 2024

DOOH provides the precision of programmatic targeting without third-party cookies for data collection or audience targeting, avoiding major privacy concerns. This method respects user privacy and enhances ad relevance, improving engagement and conversion rates.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. ” Read next: Google again delays third-party cookie deprecation. The post Google delayed third-party cookie deprecation: Why and what’s next? The reason?

Cookies 115

Cookies Advertising Conversion MarTech 115

Single Grain

JUNE 16, 2025

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.”

Retail 119

Retail Marketing Conversion Cookies 119