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Navigating new spam policies: A guide to effective cold email outreach

Martech

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Hyper-personalization = hyper conversion rates This means going beyond the template.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. SmartHub's Features Have No Limits!

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix.

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Building Your Media buyer Toolkit: Voluum Review

Lemonads

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Voluum is an innovative Ad tracker for Affiliate Media Buyer. All you have to do is copy the script with the right tracking domain into the body of the landing page you want to monitor and voila.

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix.

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New Research Reveals Connections Between eCommerce and the Science of Frustration

Martech Series

To answer these questions, Loqate teamed up with the psychology department at Goldsmiths University and neuroscientist, and author of Sort Your Brain Out, Dr. Jack Lewis, to measure how our brains and bodies respond to online shopping experiences. Marketing Technology News: Kevel’s APIs Help Launch Everli’s Retail Media Ad Platform.

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How sportsbooks and publishers are rethinking the terms of content-based sponsorships

Digiday

But it is also a risk for those media companies whose audiences did not fall in that category. The content team within PointsBet, which Roecklein oversees, is working to build a media brand that “delights” the platforms’ users. Meanwhile, publishers are looking for deals that offer them more guarantees.

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