Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Thus, a media buyer needs to know that both sides have the same settings. It’s a good question!

CPC 111

CPC Demand Side Platform CPM Media 111

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S.

Retargeting 61

Retargeting Media Conversion Rate Retail 61

MNTN

AUGUST 9, 2023

Similar to other digital marketing channels, like paid search and social media, retail and ecommerce brands can drive performance on CTV with key features like precision targeting, effective measurement, and accurate, reliable attribution. Plus, average conversion rates increased by 21% YoY.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads.

Brand Lift 66

Brand Lift Conversion Rate Retargeting Video Ads 66

AdvertiseMint

NOVEMBER 15, 2023

Unlike a currency converter or the metric system that changes one unit into another, in marketing, conversion refers to the process where a visitor, having interacted with a brand’s content or advertisements, takes a desired action. Essentially, conversion is the bridge between mere interest and decisive action.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. From there, determine how much of that percentage will go toward digital marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Basis

OCTOBER 14, 2022

The fragmentation and complexity of digital media, combined with the point solutions many marketers use to manage that complexity, can make navigating the space feel like trying to escape a haunted house. Sadly, similar missteps sometimes pop up in the advertising world—particularly when it comes to conversion-based campaigns.

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. The programmatic media brings enormous scope and potential in how stories are being relayed in the online media. Retargeting information. Ad placement / contextual targeting. Behavioral targeting.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

MNTN

MAY 22, 2023

If you’re running a lead generation campaign, a macro conversion could be as simple as someone signing up for a sales meeting. Ultimately, macro conversions represent your primary goal – converting prospects into customers. Subscribing to a paid service – increase this macro conversion rate for a steady stream of revenue.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. These are small static images, texts, videos, or animated media with call-to-action buttons or clickable links that deliver improved engagement with an audience.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Their in-house online marketer only focused on social media posting.

Marketing 52

Marketing SEO ROI Conversion Rate 52

PrograMetrix

AUGUST 3, 2022

It's important to focus on your conversion rates which may go down as consumers keep a closer eye on their budgets and have less disposable income. However, the discounted advertising inventory and lower cost to engage high value audiences may outweigh the impacts of incrementally lower conversion rates. Stick With It.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

MNTN

SEPTEMBER 8, 2022

CTV’s audience-first approach reaches the right audience,” said Edmundson, and that means less wasted media impressions. Media buys aren’t connected to specific programming; they’re made based on what the audience watches,” said Edmundson. The result? You can read more of Campspot’s experience here.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

MNTN

JANUARY 13, 2023

This form of smart advertising is great for creating retargeting ads and highly personalized ads. Social Media Marketing. Social media marketing refers to any performance ads posted on social media channels like Facebook, Instagram, Twitter, YouTube, and TikTok. Conversion Rate (CR).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

MNTN

FEBRUARY 14, 2024

However, like other forms of B2B programmatic media buying, the actual process of serving ads to audiences is still conducted through an automated system. This strategy can enhance targeting precision, boost engagement, and ultimately drive better conversion rates. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

SEPTEMBER 27, 2023

This is your chance to let customers know who you are and what you stand for, which you could do via social media, YouTube, or Connected TV (CTV) ads. Refine Your Email Marketing Campaigns Just as you can retarget consumers with CTV , you can constantly refine your messaging and tone.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

MNTN

SEPTEMBER 16, 2022

And it’s cost effective as well; the price of ad creative is bundled into the cost of media, which ensures the entirety of your budget is spent on driving more admissions and visits. Via CTV and OTT advertising , you can track key performance marketing metrics like cost per acquisition (CPA) and conversion rates.

Education 52

Education Audience CPA Conversion Rate 52

Ad Ops Hero

MARCH 25, 2023

This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. Retargeting verification –Through the Google Marketing Platform, you can target your ads to specific locations.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. What’s the media source that makes this possible? Connected TV / OTT Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

InMobi

MAY 16, 2017

Today, app marketers can retarget on mobile using technology equal to, and even exceeding, what is available on the desktop. In regards to A/B testing mobile performance campaigns, some things which should be tested include conversion rates, conversion velocity, average order value, and lifetime value (LTV).

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Lemonads

MAY 26, 2021

Fortunately, we’ve started a series of ad network reviews to help media buyers and other affiliates make the best choice. Furthermore, Datspush offers a huge collection of features that range from easy campaign creation to the ability to develop retargeting campaigns. What Ad Formats Does Datspush Support?

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Lemonads

AUGUST 18, 2020

Native advertising is simply a paid advertising where the ad matches the form, feel, and function of the content of the media on which it appears.” There is so much you can earn with native advertising , so. let’s see what it truly means! What Is Native Advertising? with all these beautiful pros and features, what could the cons possibly be?

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

AdvertiseMint

AUGUST 21, 2023

Popular PPC platforms include Google Ads , Microsoft Ads (previously Bing Ads), and social media networks like Facebook and Instagram (both part of Meta). Click-through rate (CTR) measures ad engagement, while conversion rate indicates how well your ad and landing page drive actions.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Single Grain

JANUARY 23, 2023

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 11, 2023

If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. This could be through commentary on social media or review sites, leaving your brand’s reputation in the hands of others. You can also target users based on their engagement with your Facebook Page, events or app.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JUNE 1, 2023

With its unique targeting capabilities, a robust selection of ad formats, and impressive conversion rates, advertising on this professional-focused platform offers a wealth of opportunities for businesses to achieve their digital marketing objectives. for turning users into leads.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Editor’s Note: As of December 7, 2023, LinkedIn no longer offers programmatic display ads on the desktop experience.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

NOVEMBER 22, 2019

3) Reuse the Image on Social Media. Undoubtedly, images can boost your social media engagement. Chances are, you already use a lot of images in social media campaigns (and probably plan to keep doing that), but do you know how to achieve even better results with your images on social media?

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Paleo AdTech

JUNE 21, 2023

Greg joined DoubleClick in 1998 as a product manager after a stop in management consulting, and he became passionate about the early retargeting solution for advertisers called Boomerang. In 2005, he founded dynamic retargeting company EchoTarget, which was acquired by Acxiom in 2007.

Retargeting 52

Retargeting Ad Server Conversion Rate Conversion 52