Remove Conversion Rate Remove CPA Remove Media Remove Retargeting
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How to Choose Traffic Tracker for CPA Campaigns? (Advanced Media Buyer Lessons)

Lemonads

That said, media buyers can’t simply rely on default tools offered by their traffic providers. Instead, these affiliates need to partner with reliable tracking platforms and implement these top-notch solutions into their CPA campaigns. What Is CPA Campaign Tracking Software? Are our Ad Network Trackers Reliable?

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Thus, a media buyer needs to know that both sides have the same settings.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When we want to reach new customers with our media, by sharing visually rich ads across feeds on Google platforms, it can help attract potential new customers when they are open to trying new products.

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The Best Tips for Facebook Ads Optimization

AdvertiseMint

Also, in social media, brevity is key. Leverage retargeting strategies. Implement retargeting strategies to reconnect with users who have shown interest in your products or visited your website. Tailor your ads to address their needs or concerns, providing a personalized touch that can significantly improve conversion rates.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

This form of smart advertising is great for creating retargeting ads and highly personalized ads. Social Media Marketing. Social media marketing refers to any performance ads posted on social media channels like Facebook, Instagram, Twitter, YouTube, and TikTok. Conversion Rate (CR).

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Affiliate Marketing Case Study: Where you learn how never to lose

Lemonads

This phrase should be the motto of a good media buyer and in this case study, we will put it into practice. However, on the specialized media buying forums, most of the questions revolve around campaigns that don't work, or don't get off the ground. Nelson Mandela is credited with the phrase "I never lose. Either I win or I learn."