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A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI

Martech Series

If the answer is never, it’s time to crack on with this critical marketing task. 45% of global marketers agree that their biggest challenge in email marketing is maintaining an engaged list of recipients. Trying to market to a list of disengaged email subscribers is uninspiring and demotivating. Improves conversion rates.

ROI 92
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Digital Marketing Consulting

AdvertiseMint

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

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Content marketing: What it is and why marketers should care

Martech

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Marketing 134
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Does your marketing team need a digital experience platform (DXP)?

Martech

Are we able to sufficiently optimize content delivery speed so that it isn’t a hindrance to our SEO goals? As with any technology investment, it is critical to measure the impact of the DXP on your marketing ROI. Get the daily newsletter digital marketers rely on. Processing.Please wait. appeared first on MarTech.

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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

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Optimizely DXP Drives $9.84 Million NPV and $2.2 Million in Savings, According to Total Economic Impact Study from Independent Research Firm

Martech Series

Customers can realize a 370% ROI after deploying the DXP, with a payback period of 8 months. The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84

ROI 83