Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Data incentivization. Brand building.

Ad Targeting 143

Ad Targeting Cookies Communications Conversion Rate 143

Martech Series

JANUARY 26, 2023

Bridged , the world-first no-code AI solution to automate content marketing funnels for publishers, has raised more than £575,000 (€650,000) in new investment which will help fund the startup’s global growth journey. We are thrilled to have them on the Bridged journey. “We

Conversion Rate 110

Conversion Rate Cookies MarTech Conversion 110

Martech Series

DECEMBER 16, 2022

Marketing and advertising help you achieve your business goals; more sales, and more revenues, which bring more profit to the table. Marketing and advertising keep evolving and year by year brands have to embrace new trends to compete with the break-neck competition, and brands that do not cope with new trends, face failures.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. conversion rate in 2021, numbers which have seen the likes of Vivino and Seraphine recently sign up to the platform, joining clients including Nike, Marks & Spencer, Arsenal Football Club, Next, and JD Sports.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

OCTOBER 3, 2022

Cost per action (CPA) was reduced by 9%, conversion rate was 25% stronger and return on ad spend (ROAS) improved by 14% when compared to overall average campaign performance. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. “As As the first CTV partner to adopt Unified ID 2.0,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. How big is the programmatic advertising market? Third-party cookie depreciation.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales?

Machine Learning 123

Machine Learning Click Through Rate Conversion Conversion Rate 123

Martech Series

SEPTEMBER 16, 2022

Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. Marketing Technology News: FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships. Creating a proactive analytics operation.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech

MAY 12, 2022

Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization. Let us know! Image: Acxiom.

Conversion Rate 91

Conversion Rate Conversion MarTech Cookies 91

Martech Series

AUGUST 2, 2022

In 2021, data privacy took center stage with the passage of the Data Protection Act of 2021, Google and Apple’s hallmark operating systems privacy changes, and Google’s announcement of their plans to phase-out the use of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

Education 75

Education Communications Cookies Conversion Rate 75

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. While cookies are going away, IP targeting is here to stay. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 79

Viewability Conversion Rate Impressions Conversion 79

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Ad Ops Hero

MARCH 25, 2023

Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. The platform is designed specifically for SMBs, allowing them to easily manage their digital marketing efforts from one place. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding their needs and interests, you can target them with relevant and compelling messaging, increasing the likelihood of conversion. It can be acquired both offline and online.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech Series

AUGUST 12, 2022

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. Everything is testable, B2B marketers can test big and small design changes along with the content. Optimizely.

A/B Testing 108

A/B Testing Marketing Conversion Rate Conversion 108

Martech

OCTOBER 6, 2022

Once primarily marketed to kids, especially males, the demographic is shifting, and up to 45% of gamers are female, with a median age of 33. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The name of the game is personalization.

MarTech 87

MarTech Media Conversion Rate Audience 87

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. What do cookies have to do with this?

First-Party Cookies 101

First-Party Cookies Cookies Retargeting A/B Testing 101

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Martech Series

AUGUST 2, 2022

New Engagement Solution Allows Marketers to Grow Consumer Databases and Build Even Richer Profiles through Progressive Data Collection. CM Group announced that Sailthru, the leading personalized marketing automation SaaS solution for retailers, publishers and media, has introduced Sailthru Experiences.

Marketing 91

Marketing Retail Conversion Rate eCommerce 91

Martech Series

OCTOBER 27, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. This has the goal of aligning the single European market around financial services. These innovations result in one of the fastest, most secure processes in the European market while also significantly increasing conversion rates.

Conversion Rate 86

Conversion Rate Electronics MarTech Cookies 86

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. Now let’s go a level deeper.

SEO 117

SEO Conversion Rate ROI Conversion 117

Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner.

Banner 83

Banner eCommerce Cookies Conversion Rate 83

Martech

JULY 17, 2023

AT Internet provides insights into website traffic, user behavior and conversion rates. Kissmetrics is a behavioral analytics tool designed for product and marketing teams. This makes conversion reports more accurate than in GA4 which assumes every visit is unique. Get MarTech! Custom enterprise pricing.

A/B Testing 91

A/B Testing SEO Conversion Rate Conversion 91