Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

MarTech 101

MarTech eCommerce Conversion Rate Healthcare 101

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration.

MarTech 103

MarTech Conversion Rate Conversion Ad Targeting 103

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. Get the daily newsletter digital marketers rely on. The customer journey.

MarTech 126

MarTech Conversion Rate Display Advertising SEO 126

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing 129

Marketing Manufacturing Pop-Up Conversion 129

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise.

Marketing 119

Marketing Conversion Rate MarTech Education 119

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Click Through Rate 112

Click Through Rate A/B Testing Marketing Conversion Rate 112

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Marketing 131

Marketing Conversion Rate Conversion ROI 131

Martech

SEPTEMBER 14, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge. Editorial Director. Read more here.

MarTech 115

MarTech Conversion Rate SEO ROI 115

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 96

Conversion Rate Manufacturing Conversion ROI 96

Martech Series

FEBRUARY 9, 2023

These findings are part of Omnisend’s Email, SMS, and push marketing statistics for ecommerce in 2023 report. Marketing Technology News: C3 AI Commits to Net-Zero Greenhouse Gas Emissions by 2050 Scheduled promotional email campaigns sent by brands increased by 42.3% A conversion rate of 0.8% year-over-year (YoY).

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 115

Marketing Conversion Rate Audience MarTech 115

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. On the other side of the house, the output of those marketing efforts has to be sorted through like panning for gold.

Marketing 124

Marketing Conversion MarTech Conversion Rate 124

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 130

Conversion Conversion Rate Marketing Audience 130

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Conversion Rate 102

Conversion Rate Conversion MarTech Marketing 102

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. How has it been for you?

Conversion Rate 97

Conversion Rate ROI Conversion MarTech 97

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today. The good news is: you’re not alone.

Marketing 110

Marketing Conversion Rate Conversion Communications 110

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. Include a chart of the data.

Marketing 142

Marketing Conversion Rate Audience MarTech 142

Martech Series

OCTOBER 31, 2022

Top full-service digital marketing firm, Ignite Visibility, releases media mix modeling tool for competitive benchmarking and forecasting. The elite digital marketing firm, Ignite Visibility, has released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels.

Marketing 82

Marketing Conversion Rate Conversion MarTech 82

Martech Series

JULY 18, 2022

Influx Marketing announced that it has received the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for the Best Healthcare Provider Website in 2022. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne.

Healthcare 80

Healthcare Conversion Rate Marketing SEO 80

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice. Who reads this report?

Marketing 114

Marketing Conversion Rate MarTech Conversion 114

Martech Series

JANUARY 30, 2023

Dealer OMG , a tech-enabled leading automotive social marketing service provider focused on delivering advanced social media solutions to dealerships and OEMs, is proud to introduce vinAMP, a comprehensive marketing platform. Auto Dealers appeared first on MarTech Series. and combines it into our unique vinAMP.ID

Conversion Rate 83

Conversion Rate Marketing Cookies MarTech 83

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. But when marketers start using generative AI to motivate people to engage and take action with their brand, they will truly be dazzled by the potency of this technology.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech

NOVEMBER 8, 2022

But other metrics have a bigger impact on your business and marketing strategy. “It’s It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.

Conversion Rate 93

Conversion Rate Marketing ROI Conversion 93

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Tell us about the acquisition and how Indivio will be integrated into Cloudinary to enable end users with better video marketing tactics?

MarTech 88

MarTech ROI Audience Media 88

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Tone) Keep answers simple.

Conversion Rate 111

Conversion Rate Click Through Rate MarTech Audience 111

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Some marketers may not have access to all 170 new fields right away.

Conversion Rate 106

Conversion Rate Pop-Up Conversion Ad Click 106

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Retargeting 92

Retargeting Retargeting platforms Conversion Rate Conversion 92

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 110

Marketing SEO A/B Testing Communications 110

Martech

AUGUST 17, 2022

Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue. Does marketing require creativity?

Marketing 117

Marketing Conversion Rate Conversion ROI 117

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 123

Marketing Conversion Rate Brand Awareness Display Advertising 123

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 127

Marketing ROI A/B Testing Conversion 127

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 90

Conversion Rate Conversion MarTech Marketing 90

Martech Series

SEPTEMBER 14, 2022

Pictory, a powerful AI software tool enabling users to easily create and edit high-quality branded videos, is now being made available to marketers for the first time. Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Martech Series

OCTOBER 17, 2022

The CDN market is expected to reach $29.97 billion by 2028, registering market expansion at a CAGR of 12.6%, says Frost & Sullivan. With a surge in demand for content and heightened expectations for performance, the CDN market is expected to reach $29.97 billion by 2028 from $13.07

Marketing 81

Marketing Conversion Rate MarTech Conversion 81