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18 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay

Ad Monsters

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

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6 things martech vendors don’t want you to know

Martech

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

MarTech 101
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Top 15 Famous TikTokers Who Win Marketing Campaigns

AdvertiseMint

Are you seeking a creative, results-driven way to market your newest product or service? Social media influencers may be the answer. TikTok is becoming an increasingly popular platform, with dozens of internet celebrities creating unique and exciting content that resonates with viewers. The business also acquired Musical.ly

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MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick

Martech Series

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market?

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Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

Digiday

As the entire marketing and media ecosystem braces for a rough 2023 by most definitions, local media — particularly traditional media including broadcast and print — are expected to be hit hard by revenue losses. We are seeing overall marketing budgets being squeezed as we head into an economic downturn/recession/etc. Color by numbers.

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The WIR: ITV Sells its BritBox Stake, IPG Announces AI-Powered ‘Operating System’, and European Publishers Sue Google for $2.3 Billion

VideoWeek

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. BritBox is to close its standalone streaming service in the UK on 30th April 2024, although ITV will continue to provide content for the international service.

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67 Amazon reviews for a yet to be released DVD. - Nick Burcher

Nick Burcher

2) Reviews hoping to influence final product. Perhaps we can influence the content? Clearly we cannot review a product BEFORE its been released but (and perhaps Im naive) it would be nice to think we could help influence the BBC to edit it appropriately. BBC London 2012 Olympics DVD on Amazon - with 3.6

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